The well-known Victoria’s Secret Trend Present will make a comeback by the top of 2023, as introduced not too long ago. The extravagant present is returning after a four-year hiatus.
The Trend Present options supermodels like Gigi and Bella Hadid, Adriana Lima, and so on., famously known as ‘Angels.’ Nonetheless, the model confronted accusations of non-inclusivity and lack of physique positivity fashions. Thus, Victoria’s Secret forcefully shut down the long-lasting present and its “Angels”. Nonetheless, this time the model plans to convey again a brand new model of the awaited Trend Present. It can ramp up the redemption arc to convey forth a totally new perspective in 2023.
Timothy Johnson, Victoria’s Secret CFO, acknowledged, “We’re going to proceed to lean into the advertising spend to spend money on the enterprise and in addition to help the brand new model of our style present, which is to return later this yr. So, we’re going to spend money on our advertising expense. We’re going to speculate sooner or later.”
The celebrated Trend Present was final held in 2018. The 2019 present bought cancelled due to poor tv rankings and a downturn in gross sales. As well as, the model additionally mired in former CEO Les Wexner and Jeffrey Epstein’s shut hyperlinks’ controversy.
Timothy insinuated that this time the long-lasting present would drift away from the previous guise of superficial glitter and glam. He mentioned it might “reinforce our dedication to championing girls’s voices and their distinctive views”.
There are nonetheless no clarifications about what the revamped model would entail. However the retail big mentioned the upcoming present would replicate Victoria’s Secret’s “new model projection and mission” in the direction of inclusivity.
