Velveeta needs to be invited to your subsequent late-night name.
As a solution to fulfill followers’ unbridled snack cravings, Velveeta is inviting pleasure seekers all over the place to rethink that customary booty name with the launch of “Velveeta Foodie Name,” a brand new a part of its present “La Dolce Velveeta” platform. The model is providing followers all over the place the chance to take pleasure in tacky late-night eats—a few of which will be immediately delivered to these in New York.
To take part within the Foodie Name, followers can textual content, “Vel, you up?” to 855-835-8338 in a bunch chat with their companion between 9 PM ET and a pair of:15 AM ET have choose dishes, comparable to Deep-Delish Pizza Shells or Cheese Me Totchos, delivered to their door. These exterior of New York can nonetheless textual content the quantity between the identical time to obtain a free Velveeta Foodie Name equipment to make the snacks themselves.
WYD, Vel?
“’La Dolce Velveeta’ is all about dwelling your largest, boldest, most outrageous life at each alternative and letting your inside pleasure-seeker run free—together with at 2 AM,” Kelsey Rice, senior model supervisor at Velveeta, mentioned in a press release. “With ‘Velveeta Foodie Name,’ we need to rejoice late-night rendezvous by maximizing pleasure by means of our iconic tacky drip and over-the-top meals.”
The “Velveeta Foodie Name” initiative comes after the model took steps to rebranded itself final yr with a brand new emblem aimed for the brand new digital period as extra customers spend extra of their time on-line. As a part of the model’s overarching “La Dolce Velveeta” platform, this Gen Z-forward initiative is just not the primary marketing campaign geared toward persevering with the model’s aim to show Velveeta into a life-style model; earlier efforts included the launch of Velveeta’s scented nail polish.
Yow will discover extra info on “Velveeta Foodie Name” on the model’s devoted web site.
