By Sean Tinney January 24, 2023
Make your subscribers really feel further liked this Valentine’s Day. Get distinctive advertising concepts, examples, and templates to encourage your promotional emails.
Valentine’s Day is true across the nook. When you’ve been sending emails to your subscribers for the vacation, stick with it! If not, now’s the time to begin.
Shoppers need to spend throughout this vacation. Final 12 months, it was estimated that the common particular person spent over $175 on Valentine’s Day. Folks worldwide are searching for that particular Valentine’s Day present and are seemingly looking their inbox first. It’ll be stuffed with dozens of promotions and specials within the first weeks of February.
However don’t fear about your competitors. You may stand out within the inbox with these electronic mail concepts, ideas, and examples. Use them for path and inspiration as you create a memorable Valentine’s electronic mail marketing campaign.
6 concepts to drive Valentine’s Day gross sales out of your emails
In search of concepts to your subsequent Valentine’s Day electronic mail? We’ve been busy gathering a few of our favourite emails despatched by standard manufacturers over the previous few years. Have a look and get some inspiration to your Valentine’s Day emails this 12 months.
1. Add Valentine’s Day components to your publication
Not each enterprise must ship a separate electronic mail for Valentine’s Day. As an alternative, you possibly can add enjoyable seasonal colours or footage in your publication.
Take a look at how ActionRocket added some hearts and a splash of crimson and pink to their weekly publication. Similar to that they’ve a Valentine’s Day impressed publication.
2. Hyperlink your product to the vacation
Take into consideration how your current services or products may very well be changed into Valentine’s Day presents or promotions.
For instance, Infamous Nooch turned a product they promote on a regular basis right into a Valentine’s Day present — and spun up an eye catching electronic mail for it, too.
Firm: Infamous Nooch
Fulton, who promote insoles for sneakers, cleverly related the principle advantages of their insoles with a Valentine’s Day present. Right here’s how they pitched it: “Give somebody you like the present of help.”
Add a Valentine GIF
Use eye-catching GIF in your Valentine’s Day emails. Including some motion to your emails is a good way to attract your reader in.
That is an older electronic mail from us, however nonetheless certainly one of my favourite Valentine’s Day emails.
We added a enjoyable, dynamic GIF which grabbed consideration and proved to be one of many best-performing emails that 12 months.
Wish to add a Valentine GIF to your electronic mail? Take a look at all of our Valentine’s Day GIFs.
Inform a joke (or a couple of)
Valentine’s Day is taken critically by some, however there may be plenty of humor surrounding the vacation too. Is your corporation higher suited to a humorous Valentine’s Day electronic mail?
For instance, to attract prospects into their retail shops on Valentine’s Day, glasses retailer Warby Parker compiled humorous tweets from prospects, joking it’s the right place to search out romance.
(If a glasses firm can run a humorous Valentine’s Day promotion, you undoubtedly can too.)
Create a way of urgency with a Valentine’s Day countdown
Remind your prospects that Valentine’s Day is true across the nook by together with the date (February 14) in your topic line. For individuals who let the vacation creep up on them, supply a fast last-minute answer.
See how CleanMyMac did this with a (very cute) countdown timer of their Valentine’s Day electronic mail.
Go over-the-top on Valentine’s Day designs
Valentine’s Day and sweetness go hand in hand. So if you happen to had been desirous about upping your design recreation, that is the vacation to begin.
Lovely and crowd pleasing emails pop within the inbox (and result in extra gross sales and constructive model sentiment). Add some Valentine’s Day aptitude to your messages to face out and nearly shout “EXCLUSIVE OFFER.”
Right here’s some recommendations on how to do this: Select colours like pinks, purples, and reds. Or, use eye-catching GIFs (just like the one beneath). Including some motion to your emails is a good way to attract your reader in.
28 Valentine’s Day topic strains that will help you stand out within the inbox
Wish to be certain that your Valentine’s Day emails are opened and skim? Be certain that your topic line is particular and clearly conveys what the e-mail is about. This fashion, your subscribers know the e-mail is related to them.
Say you’re a restaurant proprietor: Remind your subscribers to make a reservation for a romantic dinner on Valentine’s Day. When you’re a baker, showcase your candy treats as excellent presents for family members. The secret is to tie your message to the vacation, so your subscribers realize it’s one thing particular.
Listed here are a couple of Valentine’s Day topic line concepts you should utilize as inspiration:
Basic Valentine’s Day topic strains
- Be our Valentine
- Make this the most effective Valentine’s Day
- Present her how a lot you like her
- Cupid has a present for you
- Love doesn’t should value you a fortune
- Higher than roses…
- Unfold the love, reserve a desk at present
- 10 Tricks to present them you care this Valentine’s Day
- Valentine’s Day Information Flash
Valentine’s Day gross sales topic strains
- Valentine’s Day Sale: 20% off
- Nothing says love like a particular Valentine’s Day sale
- Our Valentine’s Day present to you: 20% off
- Valentine’s day specials for a particular somebody
- Sweetheart offers to your sweetheart
Enjoyable, catchy Valentine’s Day topic strains
- Unleash the romance: Unique Valentine’s Day specials for our beloved prospects
- Sweep them off their toes: Scrumptious Valentine’s Day treats to shock your beloved
- Guide now or ceaselessly maintain your peace: Restricted Valentine’s Day reservations out there
- Love is within the air: Valentine’s Day presents that’ll make their hearts flutter
- Final probability to make a long-lasting impression: Don’t miss out on our Valentine’s Day offers
- Say it with flowers (and extra): Valentine’s Day present concepts for each sort of love
Valentine’s Day topic line examples from different corporations
- Higher than roses (Nike)
- Your three-course Valentine menu is right here (Liebherr)
- Time’s Nearly Up! Make Your Valentine’s Day Dinner Reservation (Cibo Ristorante)
- Want Chocolate? Decide Up A Candy Deal with For Your Valentine (Joe’s Bakery)
- A present that claims I really like you from head to toe (Fulton)
- Valentine’s Day favorites made with love (Land O’Lakes)
- Higher than sweets (Onsen)
- Put your love in a field and ship it (Jeni’s)
Add some like to your electronic mail signature
Each vacation — and particularly Valentine’s Day — can be utilized as a possibility to get artistic along with your electronic mail signature. Change up your advertising electronic mail signature, private electronic mail signature, or each this 12 months!
It’s easy: A few weeks previous to Valentine’s Day, replace your electronic mail signature to incorporate a holiday-related picture. There are even some photographs already loaded in your AWeber account.
Right here’s just some of the Valentine’s photographs you should utilize:
Skip the design work with Valentine’s Day electronic mail templates
Unsure the place to begin to design your Valentine’s Day electronic mail? You may join on platforms resembling Stripo or Bee to get lots of of superbly designed templates. Or, select one of many Valentine’s Day electronic mail templates free in AWeber.
You may customise every Valentine’s Day template to suit your model and supply.
Listed here are 4 examples of templates you should utilize without spending a dime in your AWeber account:
When to ship your Valentine’s Day emails
Most individuals begin planning for Valentine’s Day about 10 days earlier than (except they’re the last-minuters). However it’s best to really begin sending your Valentine’s Day emails earlier than early February, if potential.
Why? As a result of, along with driving direct gross sales, your emails notify individuals about your merchandise and remind them your corporation exists (sure, that is vital and mandatory). Then, once they’re prepared to purchase their liked one a present, you’re one of many first locations they consider.
So begin sending these emails as early as three weeks upfront. Has the three-week date already previous? Don’t fear about it! Simply get your first electronic mail out as quickly as potential, and comply with up with a couple of extra main as much as Valentine’s Day.
Get your Valentine’s Day emails prepared at present
Electronic mail advertising is the most effective software you should utilize to attach along with your prospects this Valentine’s Day. Your prospects are searching for present concepts, recipes, eating places, and extra. Ensure you keep prime of thoughts and supply your prospects with what they’re searching for.
So take what you’ve realized right here, log into your electronic mail account, and get began.
We’d love to listen to what kind of Valentine’s Day emails you’ve determined to ship, too. Inform us about it within the feedback.
