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Utilizing Breakdowns – Jon Loomer Digital


Not practically sufficient advertisers use and even find out about breakdowns…

They’re discovered by clicking the breakdown dropdown menu in between Columns and Studies in Advertisements Supervisor.

Breakdowns

There are six classes of breakdowns.

By Time:

By Demographics:

  • Age
  • Gender
  • Age and Gender
  • Viewers Sort (for Benefit+ Procuring)

By Geography:

  • Nation
  • Nation and Viewers Sort (Benefit+ Procuring)
  • Area
  • Enterprise Areas
  • DMA Area

By Supply:

  • Placement
  • Platform
  • Time of Day (advert account time zone)
  • Time of Day (viewer’s time zone)
  • Impression System
  • Platform and System
  • Placement and System
  • Media Sort
  • Product ID

By Motion:

  • Conversion System
  • Carousel Card
  • Vacation spot
  • Put up Response Sort
  • Model
  • Class
  • Video Sound
  • Video View Sort

By Dynamic Inventive Ingredient (from the advert view solely):

  • Picture, Video, and Slideshow
  • Textual content
  • Headline (advert settings)
  • Description
  • Name to Motion
  • Web site URL

While you use considered one of these breakdowns, Meta will create a separate row for every breakdown component. For instance, when breaking down by placement, you get a separate row for every placement to see how funds, impressions, and efficiency break down.

Meta Ads Breakdown by Placement

Go forward and poke round breakdowns in case you haven’t already. They will uncover some worthwhile information.



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