Gross sales movies are a robust approach to save time, construct rapport, and speed up offers. This step-by-step primer will equip you with every part it’s good to know to ship your personal gross sales video electronic mail.
Why is utilizing video for gross sales emails a better approach to have interaction prospects and advance offers?
Think about you simply purchased a brand new dresser it’s good to assemble. Would you moderately learn a dense, 15-page instruction information or watch a fast 90-second video that clearly reveals every step?
Many choose video as a a lot simpler format to eat data over textual content. Your prospects aren’t any totally different. Research present that the inbox overwhelms us and may put us in a unfavourable emotional state, and video electronic mail might help alleviate these unfavourable emotions. Video emails for gross sales permit your prospects to shortly be taught what your organization has to supply. Plus a number of different advantages we’ll clarify beneath. Most reps who use video for gross sales agree that video electronic mail outperforms textual content by a large margin.
The Finest Gross sales Video E mail Device Document and ship gross sales movies totally free.
- Contents
- 1. What’s Video for Gross sales?
- 2. Advantages of Video for Gross sales Emails
- 2.1 Gross sales Movies Command Consideration As a result of They’re Surprising
- 2.2 Your Pleasant Human Face Will Assist Construct Genuine Relationships
- 2.3 Utilizing Video in Gross sales Emails is Extra Convincing than Conventional Chilly Calling
- 2.4 Video Makes it Simpler for Your Prospect to Devour Data
- 2.5 You Have Extra Instruments at Your Disposal to Make a Successful First Impression
- 2.6 Enhance Your Gross sales Movies over Time with Information
- 3. Finest Practices for Video Gross sales Letters
- 3.1 Craft a Compelling Topic Line
- 3.2 Hold It Quick and Candy
- 3.3 Construct Credibility with Social Proof
- 3.4 Use Phrases and Video to Complement One One other
- 3.5 Don’t Be Afraid to Have Enjoyable and Get Artistic
- 3.6 All the time Information Your Prospect to the Subsequent Step in Their Shopping for Journey with a CTA
- 3.7 Share Finest Practices with the Remainder of Your Group
- 3.8 Entrance-Load Key Data
- 4. Finest Video Gross sales Letter Examples
- 4.1 Instance 1: Music to Your Prospects’ Ears
- 4.2 Instance 2: The “Let Me Purchase You a Drank” Strategy
- 4.3 Instance 3: Pet Eyes on the Prize
- 4.4 Instance 4: Stroll a Mile in Your Prospect’s Sneakers
- 5. Video Sale Letter Template
- 5.1 Video Gross sales Letter Script Template
What’s Video for Gross sales?
Gross sales movies are when salespeople report movies to ship to prospects—by way of electronic mail, LinkedIn, or one other channel—to extend responses. That is confirmed to be a particularly efficient approach to improve open charges and response charges and seize a coveted slice of your busy prospects’ consideration.
To ship gross sales movies shortly and simply, it helps to have a gross sales video platform constructed for enterprise. In any other case, it’s extra work to electronic mail movies—you must report, host, and set up movies by yourself. Plus, there’s no dependable approach to monitor prospect engagement. Plus, it seems much less reliable to recipients—your prospects might imagine it’s a malicious hyperlink and ignore it. Or worse, they could mark your electronic mail as spam and ship your deliverability charges plummeting.
A video gross sales electronic mail software lets you one-click report and ship by way of an electronic mail the place it mechanically inserts a thumbnail with a “play” button.
Advantages of Video for Gross sales Emails
1. Gross sales Movies Command Consideration As a result of They’re Surprising
A splash of coloration and character will likely be a breath of contemporary air to your prospects in a sea of boring black and white text-based emails. That unexpectedness makes an influence as nicely. 75% of top-performing gross sales professionals that use video electronic mail say it will increase their response charges.
2. Your Pleasant Human Face Will Assist Construct Genuine Relationships
It may be onerous to convey character over conventional emails, particularly if inventive writing isn’t your forté. It’s a lot simpler to let your pure charisma shine by means of by recording a fast and informal gross sales video. It’ll really feel high-touch to your prospects, although it doesn’t take a lot time or effort to produce a video. It’s memorable and stands out amongst different emails in an overcrowded inbox.
Memorability will turn out to be much more essential within the world of digital promoting. “In a digital-first world the place it’s not all the time doable to satisfy prospects face-to-face, video is changing into an more and more necessary manner for gross sales professionals to construct genuine relationships,” says Kirsten Sears, Director of Strategic Gross sales at ON24.
3. Utilizing Video in Gross sales Emails is Extra Convincing than Conventional Chilly Calling
Entrepreneurs have lengthy recognized that video electronic mail advertising far outperforms different codecs. Gross sales groups can be smart to make use of an analogous strategy instead of drained previous gross sales techniques. Give it some thought: Chilly calling solely gives audio. Conventional emails solely provide textual content. Nonetheless, a video gross sales electronic mail gives each, plus transferring footage. Video is extra immersive, engages extra senses, and is a much more efficient approach to educate a number of sorts of learners about your services and products.
4. Video Makes it Simpler for Your Prospect to Devour Data
It’s far simpler for prospects to look at a video than wade by means of dense written data. This can be a main motive why you’d be hard-pressed to discover a company web site with out a product explainer video on its homepage. A gross sales video electronic mail lets you share your personalised pitch in a enjoyable and simple format to have interaction with—and lets your prospect retain extra of your message.
5. You Have Extra Instruments at Your Disposal to Make a Successful First Impression
You solely have one shot at a primary impression, and also you hardly need that impression to be a “boring wall of textual content.” “Leveraging video means you’ll be able to harness the ability of non-verbal cues to yield a greater first impression,” says Olivia Bodnar, Main Account Government At Snowflake Computing. “The mind is a curious and highly effective factor, and science has demonstrated again and again that our notion of somebody’s trustworthiness, energy, and likeability usually kinds in simply seconds. Small non-verbal cues, like smiling, leaning in, and eye contact can enhance your first impression considerably.”
6. Enhance Your Gross sales Movies over Time with Information
A gross sales video platform lets you see in case your prospect watched the entire two-minute video on the sting of their seat, or in the event that they bounced after two seconds of watching. This helpful data helps you refine your video gross sales pitch over time once you see tendencies emerge of what works with prospects. For instance, it’s possible you’ll discover that holding a whiteboard along with your prospect’s identify on it will increase assembly bookings by 50 %. Then you understand to incorporate it in your gross sales emails, and you may share this finest follow with your complete workforce to assist them meet their quotas.
See what’s in retailer for the way forward for digital gross sales and promoting with video. Get the Report Finest Practices for Video Gross sales Letters
A video gross sales electronic mail, often known as a video gross sales letter, is an excellent alternative to have enjoyable whereas delivering a particularly efficient message to your prospects. Listed below are our high suggestions for making your video gross sales letter a smashing success.
Craft a Compelling Topic Line
Indicating your gross sales electronic mail containing a video within the topic line can enhance open charges. Many reps prefer to put “[VIDEO]” proper originally of the topic line, then comply with it with a brief worth prop or hook.
In case your prospect was a referral, it’s an ideal concept to place the identify of your mutual contact within the topic line, for instance, “[VIDEO] Mandy stated we should always chat!”
Hold It Quick and Candy
The typical particular person receives 121 work emails day by day. Your prospects hardly need one other, a lot much less one which accommodates a Conflict and Peace-length essay in your product choices, irrespective of how they could be. Hold it succinct and punchy in your finest likelihood at a reply. As a rule of thumb, preserve prospecting movies underneath two minutes.
Construct Credibility with Social Proof
82% of Individuals say they search suggestions from family and friends earlier than making a purchase order. It’s no totally different in B2B gross sales. Folks depend on the opinions of their trusted circle to make choices. It may be extremely persuasive in the event you can reference an organization in your prospect’s trade that’s achieved huge success along with your product.
For instance, in the event you promote advertising software program, you possibly can say, “I’d love to point out you a demo of the software program that helped [company in your industry] elevate their MQL conversion price 67% in simply six months.”
Use Phrases and Video to Complement One One other
Your video gross sales letter has two parts—an electronic mail and a video—and also you need each parts to work collectively harmoniously to create one pleasant and efficient touchpoint. For instance, you need to use the electronic mail’s topic line and opening sentence to create intrigue about what’s within the video since curiosity is a particularly efficient motivator. For those who promise to reply a burning query you understand your prospect cares about within the physique copy, they’ll be more likely to click on.
You too can reference issues within the video that relate to the e-mail textual content. For instance, you’ll be able to invite prospects to take a look at hyperlinks or PDF belongings you’ve included within the electronic mail or immediate them to answer to your electronic mail with any questions. You too can insert {custom} introductions to advertising movies or belongings that draw out why they significantly would have an interest within the content material—it’s low effort however extraordinarily excessive worth for prospects who really feel it was personalised for them.
The Finest Gross sales Video E mail Device Document and ship gross sales movies totally free.
Don’t Be Afraid to Have Enjoyable and Get Artistic
Bringing your distinctive character into this course of isn’t solely loads of enjoyable however a surefire manner to verify your electronic mail gross sales letter will get you seen.
There are a ton of how to get inventive along with your outreach. For instance:
- Write a brief, enjoyable message on a whiteboard along with your prospect’s identify on it.
- Usher in a prop like a humorous hat, a sports activities jersey, a pet, or favourite meals or drink.
- Embody their LinkedIn profile image in your video in a inventive manner.
All the time Information Your Prospect to the Subsequent Step in Their Shopping for Journey with a CTA
A video view is nice, however a booked assembly is best. Finish your electronic mail with a name to motion that’s direct and particular. Whether or not the following step is asking for time to speak or pointing to a different piece of content material, by no means let your prospect hit a lifeless finish of their journey with out a clear subsequent step.
Be particular for the most effective likelihood at success. For instance, in the event you’re attempting to e book a gathering, don’t ask the particular person if subsequent week works for them. As an alternative, say one thing like, “How does Friday at 4:00 PM sound?
Share Finest Practices with the Remainder of Your Group
Cracking the code on top-performing gross sales electronic mail templates can take a good quantity of trial and error. In any case, whereas sure finest practices apply throughout the board, each firm’s viewers is exclusive and can reply finest to barely totally different approaches. That’s why we suggest fostering a tradition of sharing finest practices team-wide. For instance, it’s possible you’ll discover that your prospects in a single metropolis are sports-obsessed and go loopy once you put on their workforce jersey. Or, it’s possible you’ll discover your developer persona phase all the time responds nicely to meme references.
Gross sales managers may also analyze top-performing movies throughout their groups to see that are simplest primarily based on video analytics. For instance, whose movies are watched the longest, and what can the remainder of the workforce be taught from high reps? What techniques do the highest three performers all have in widespread? This intel may also result in higher gross sales teaching on matters like the way to enhance thumbnails, intro hooks, electronic mail textual content, or CTAs.
Entrance-Load Key Data
You’ve solely acquired a number of seconds earlier than your prospect decides to delete your electronic mail or see what the following few seconds provide. That’s why Olivia of Snowflake advises gross sales reps to by no means bury the lede. “Your opening assertion must be impactful,” she says. “It ought to be about them (not you!), insight-packed, sufficient to construct some curiosity and earn you these subsequent few seconds. Open that video with a bang if you would like any shot at getting somebody to look at it!”
On this episode of Defined In-Depth, Will Allred from Lavender reveals you the way to write excellent gross sales emails that’ll remember to get a response.
Finest Video Gross sales Letter Examples
Do you want some inspiration earlier than recording your personal gross sales video electronic mail? Right here’s a group of some enjoyable and efficient movies from the Vidyard neighborhood.
Instance 1: Music to Your Prospects’ Ears
How do you keep high of thoughts after a convention? In her gross sales follow-up electronic mail, Kate Turchin used her guitar and beautiful voice on this embedded video.
Instance 2: The “Let Me Purchase You a Drank” Strategy
Grabbing your prospects’ consideration earlier than an enormous convention like INBOUND is troublesome, however the workforce at Bizible used a enjoyable, attention-grabbing video to ask prospects to seize a drink stay on the occasion. Within the video, they used precise beers as a prop to cheers and confirmed off their glowing personalities to beckon prospects to share a bevvie. Quickly, they had been busy reserving conferences.
Instance 3: Pet Eyes on the Prize
Along with being your finest buddy, your pup may simply be the key weapon it’s good to shut a deal. Amelia McColl from Rant & Rave showcased her pooch, acquired a fast response, and managed to land a brand new buyer.
Instance 4: Stroll a Mile in Your Prospect’s Sneakers
Tyler Lessard, Vidyard’s VP of Advertising, confirmed Videoify My Gross sales Pitch contestant Kyleigh Parks (an Account Government at PowerReviews) how she might take her normal text-based outreach to a brand new degree with the ability of Video. Within the gross sales video prospecting instance, Tyler used a enjoyable prop to assist show the way it might assist Kyleigh be a “shoe-in” along with her eCommerce prospect who sells footwear. Chilly calling movies require a hook. By speaking about his love of ECCO sneakers, Tyler demonstrated the ability of buyer advocacy first-hand to the prospect to assist persuade her {that a} user-generated content material marketing campaign can be proper for her.
Video Sale Letter Template
Sending video emails may be incomparable at any stage in your gross sales cycle—from chilly calling movies to deal development emails to congratulatory emails after pen indicators paper.
Right here’s a fast guidelines of 4 key parts which might be certain to make your gross sales video electronic mail successful:
- A customized hook within the thumbnail. Maintain up a whiteboard along with your prospect’s identify or their firm’s T-shirt or product to point out that the video is custom-made for them.
- An ultra-brief intro. You’ll need to embrace your identify and why you’re reaching out. Deal with what’s in it for them and attempt to preserve phrases like “I’d like” or “I’d love” to a minimal.
- Social proof. Seize their curiosity with a micro-story about how your organization solved an analogous downside for the same firm. Matching the story you share with their trade, firm dimension, or use case is a wonderful approach to present you probably did your analysis.
- A name to motion. Information your prospect in the direction of the following step. This may be verbal or a CTA utilizing a gross sales electronic mail software. For those who’re not 100% optimistic which use case they’d profit most from, you’ll be able to qualify by saying one thing like, “Not solely certain if that is the problem you’re operating into—we do numerous issues—value a fast chat at 2 PM subsequent Tuesday?”
Observe: For those who’re a complete beginner to video, right here’s a fast primer on the way to get snug on digital camera.
Video Gross sales Letter Script Template
Right here’s a gross sales electronic mail template you need to use to develop the script in your very first chilly calling video. Be happy to make use of this as a tough information in the event you’re caught. However, in the event you really feel snug launching into it with out a script—go for it.
Hello [prospect name], I’m [your name] from [company]. I’m reaching out as a result of [succinctly state that value proposition your product can offer.]
We assist [SMBs/mid-market/enterprise companies] in [insert vertical like healthcare or fintech] enhance their [success metrics you help boost like MQL conversion, revenue growth, time-to-value.]
We lately helped [name] from [company name ideally in the same space] go from [dismal baseline] to [amazing metric] in solely [impressively minimal timeframe.]
I’d love to speak and let you know extra [same name]’s story at 1 PM this Thursday. Does that work?
The Finest Gross sales Video E mail Device Document and ship gross sales movies totally free.
This put up was initially printed on November 11, 2020. It was up to date on October 12, 2022.
