Gross sales movies are a strong option to save time, construct rapport, and speed up offers. This step-by-step primer will equip you with all the things it is advisable know to ship your individual gross sales video electronic mail.
Why is utilizing video for gross sales emails a better option to interact prospects and advance offers?
Think about you simply purchased a brand new dresser it is advisable assemble. Would you moderately learn a dense, 15-page instruction information or watch a fast 90-second video that clearly exhibits every step?
Many favor video as a a lot simpler format to eat info over textual content. Your prospects are not any totally different. Research present that the inbox overwhelms us and might put us in a destructive emotional state, and video electronic mail may also help alleviate these destructive emotions. Video emails for gross sales permit your prospects to rapidly study what your organization has to supply—together with a number of different advantages we’ll clarify under. Plus, most reps who use video for gross sales agree that video electronic mail outperforms textual content by a large margin.
Wish to find out about utilizing video in gross sales emails through video? We made a video model of this weblog so you are able to do exactly that!
In just below 5 minutes, Vidyard’s Social Media Supervisor Charlie Rogers explains the principle advantages of including video to your gross sales emails and greatest practices for doing it.
- Contents
- 1. What’s Video for Gross sales?
- 2. Advantages of Video for Gross sales Emails
- 2.1 Gross sales Movies Command Consideration As a result of They’re Sudden
- 2.2 Your Pleasant Human Face Will Assist Construct Genuine Relationships
- 2.3 Utilizing Video in Gross sales Emails is Extra Convincing than Conventional Chilly Calling
- 2.4 Video Makes it Simpler for Your Prospect to Eat Data
- 2.5 You Have Extra Instruments at Your Disposal to Make a Successful First Impression
- 2.6 Enhance Your Gross sales Movies over Time with Information
- 3. Finest Practices for Video Gross sales Letters
- 3.1 Craft a Compelling Topic Line
- 3.2 Maintain It Quick and Candy
- 3.3 Construct Credibility with Social Proof
- 3.4 Use Phrases and Video to Complement One One other
- 3.5 Don’t Be Afraid to Have Enjoyable and Get Artistic
- 3.6 All the time Information Your Prospect to the Subsequent Step in Their Shopping for Journey with a CTA
- 3.7 Share Finest Practices with the Remainder of Your Crew
- 3.8 Entrance-Load Key Data
- 4. Finest Video Gross sales Letter Examples
- 4.1 Instance 1: Music to Your Prospects’ Ears
- 4.2 Instance 2: The “Let Me Purchase You a Drank” Method
- 4.3 Instance 3: Pet Eyes on the Prize
- 4.4 Instance 4: Stroll a Mile in Your Prospect’s Sneakers
- 5. Video Sale Letter Template
- 5.1 Video Gross sales Letter Script Template
What’s Video for Gross sales?
Gross sales movies are when salespeople report movies to ship to prospects—through electronic mail, LinkedIn, or one other channel—to extend responses. That is confirmed to be a particularly efficient option to enhance open charges and response charges and seize a coveted slice of your busy prospects’ consideration.
To ship gross sales movies rapidly and simply, it helps to have a gross sales video platform constructed for enterprise. In any other case, it’s extra work to electronic mail movies—it’s a must to report, host, and arrange movies by yourself. Plus, there’s no dependable option to monitor prospect engagement. Plus, it seems much less reliable to recipients—your prospects might imagine it’s a malicious hyperlink and ignore it. Or worse, they could mark your electronic mail as spam and ship your deliverability charges plummeting.
A video gross sales electronic mail instrument permits you to one-click report and ship through an electronic mail the place it routinely inserts a thumbnail with a “play” button.
The Finest Gross sales Video E mail Instrument Document and ship gross sales movies free of charge.
Advantages of Video for Gross sales Emails
1. Gross sales Movies Command Consideration As a result of They’re Sudden
In a sea of boring black and white text-based emails, a splash of shade and persona will likely be a breath of recent air to your prospects. That unexpectedness makes an influence as nicely. 75% of top-performing gross sales professionals that use video electronic mail say it will increase their response charges.
2. Your Pleasant Human Face Will Assist Construct Genuine Relationships
It may be onerous to convey persona over conventional emails, particularly if artistic writing isn’t your forté. It’s a lot simpler to let your pure charisma shine via by recording a fast and informal gross sales video. It’ll really feel high-touch to your prospects, though it doesn’t take a lot time or effort to produce a video. It’s memorable and stands out amongst different emails in an overcrowded inbox.
Memorability will turn into much more essential within the world of digital promoting. “In a digital-first world the place it’s not at all times doable to fulfill prospects face-to-face, video is changing into an more and more necessary means for gross sales professionals to construct genuine relationships,” says Kirsten Sears, Director of Strategic Gross sales at ON24.
3. Utilizing Video in Gross sales Emails is Extra Convincing than Conventional Chilly Calling
Entrepreneurs have lengthy identified that video electronic mail advertising far outperforms different codecs. Gross sales groups could be smart to make use of the same strategy rather than drained previous gross sales ways. Give it some thought: Chilly calling solely affords audio. Conventional emails solely supply textual content. Nevertheless, a video gross sales electronic mail affords each, plus transferring footage. Video is extra immersive, engages extra senses, and is a much more efficient option to train a number of sorts of learners about your services.
4. Video Makes it Simpler for Your Prospect to Eat Data
It’s far simpler for prospects to look at a video than wade via dense written info. This can be a main cause why you’d be hard-pressed to discover a company web site and not using a product explainer video on their homepage. A gross sales video electronic mail permits you to share your customized pitch in a format that’s enjoyable and straightforward to have interaction with—and lets your prospect retain extra of your message.
5. You Have Extra Instruments at Your Disposal to Make a Successful First Impression
You solely have one shot at a primary impression, and also you hardly need that impression to be “boring wall of textual content.” “Leveraging video means you’ll be able to harness the facility of non-verbal cues to yield a greater first impression,” says Olivia Bodnar, Main Account Government At Snowflake Computing. “The mind is a curious and highly effective factor, and science has demonstrated time and again that our notion of somebody’s trustworthiness, energy, and likeability typically kinds in simply seconds. Small non-verbal cues, like smiling, leaning in, and eye contact can enhance your first impression considerably.”
6. Enhance Your Gross sales Movies over Time with Information
A gross sales video platform permits you to see in case your prospect watched the entire two-minute video on the sting of their seat, or in the event that they bounced after two seconds of watching. This invaluable info helps you refine your video gross sales pitch over time if you see tendencies emerge of what works with prospects. For instance, chances are you’ll discover that holding a whiteboard together with your prospect’s title on it will increase assembly bookings by 50 %. Then to incorporate it in your gross sales emails going ahead—and you may share this greatest observe throughout your whole staff to assist them meet their quotas.
See what’s in retailer for the way forward for digital gross sales and promoting with video. Get the Report Finest Practices for Video Gross sales Letters
A video gross sales electronic mail, also referred to as a video gross sales letter, is an excellent alternative to have enjoyable whereas delivering a particularly efficient message to your prospects. Listed here are our prime suggestions for making your video gross sales letter a smashing success.
Craft a Compelling Topic Line
Indicating that your gross sales electronic mail comprises a video within the topic line can increase open charges. Many reps prefer to put “[VIDEO]” proper in the beginning of the topic line, then comply with it with a brief worth prop or hook.
In case your prospect was a referral, it’s an amazing concept to place the title of your mutual contact within the topic line, for instance, “[VIDEO] Mandy stated we should always chat!”
Maintain It Quick and Candy
The common particular person receives 121 work emails every single day. Your prospects hardly need one other, a lot much less one which comprises a Battle and Peace-length essay in your product choices, regardless of how they could be. Maintain it succinct and punchy to your greatest likelihood at a reply. As a rule of thumb, hold prospecting movies underneath two minutes.
Construct Credibility with Social Proof
82% of People say they search suggestions from family and friends earlier than making a purchase order. It’s no totally different in B2B gross sales—folks depend on the opinions of their trusted circle to make selections. In the event you can reference an organization in your prospect’s business who’s achieved huge success together with your product, it may be extremely persuasive.
For instance, in case you promote advertising software program you possibly can say, “I’d love to indicate you a demo of the software program that helped [company in your industry] elevate their MQL conversion fee 67% in simply six months.”
Use Phrases and Video to Complement One One other
Your video gross sales letter has two parts—an electronic mail and a video—and also you need each parts to work collectively harmoniously to create one pleasant and efficient touchpoint. For instance, you should use the e-mail’s topic line and opening sentence to create intrigue about what’s within the video, since curiosity is a particularly efficient motivator. In the event you promise to reply a burning query your prospect cares about within the physique copy, they’ll be more likely to click on.
You can even reference issues within the video that relate to the e-mail textual content. For instance, you’ll be able to invite prospects to take a look at hyperlinks or PDF property you’ve included within the electronic mail, or immediate them to answer to your electronic mail with any questions. You can even insert {custom} introductions to advertising movies or property that draw out why they significantly would have an interest within the content material—it’s low effort, however extraordinarily excessive worth for prospects who really feel it was customized for them.
The Finest Gross sales Video E mail Instrument Document and ship gross sales movies free of charge.
Don’t Be Afraid to Have Enjoyable and Get Artistic
Bringing your distinctive persona into this course of isn’t solely a variety of enjoyable, but it surely’s a surefire means to ensure your electronic mail gross sales letter will get you observed.
There are a ton of how to get artistic together with your outreach. For instance:
- Write a brief, enjoyable message on a whiteboard together with your prospect’s title on it.
- Herald a prop like a humorous hat, a sports activities jersey, a pet, or favourite meals or drink.
- Embrace their LinkedIn profile image in your video in a artistic means.
All the time Information Your Prospect to the Subsequent Step in Their Shopping for Journey with a CTA
A video view is nice, however a booked assembly is best. Finish your electronic mail with a name to motion that’s direct and particular. Whether or not the following step is asking for time to speak or pointing to a different piece of content material, by no means let your prospect hit a lifeless finish of their journey and not using a clear subsequent step.
Be particular for the most effective likelihood at success. For instance, in case you’re making an attempt to e book a gathering, don’t ask the particular person if subsequent week works for them. As an alternative, say one thing like, “How does Friday at 4:00 PM sound?
Share Finest Practices with the Remainder of Your Crew
Cracking the code on top-performing gross sales electronic mail templates can take a good quantity of trial and error. In any case, whereas sure greatest practices apply throughout the board, each firm’s viewers is exclusive and can reply greatest to barely totally different approaches. That’s why we advocate fostering a tradition of sharing greatest practices team-wide. For instance, chances are you’ll discover that your prospects in a single metropolis are sports-obsessed and go loopy if you put on their staff jersey. Or, chances are you’ll discover your developer persona section at all times responds nicely to meme references.
Gross sales managers may analyze top-performing movies throughout their groups to see that are handiest based mostly on video analytics. For instance, whose movies are watched the longest and what can the remainder of the staff study from prime reps? What ways do the highest three performers all have in frequent? This intel may result in higher gross sales teaching on matters like the best way to enhance thumbnails, intro hooks, electronic mail textual content, or CTAs.
Entrance-Load Key Data
You’ve solely bought a few seconds earlier than your prospect decides to delete your electronic mail or see what the following few seconds have to supply. That’s why Olivia of Snowflake advises gross sales reps to by no means bury the lede. “Your opening assertion must be impactful,” she says. “It ought to be about them (not you!), insight-packed, sufficient to construct some curiosity and earn you these subsequent few seconds. Open that video with a bang if you would like any shot at getting somebody to look at it!”
Finest Video Gross sales Letter Examples
Want some inspiration earlier than you dive into recording your very personal gross sales video electronic mail? Right here’s a group of some enjoyable and efficient movies from the Vidyard group.
Instance 1: Music to Your Prospects’ Ears
How do you keep prime of thoughts after a convention? Kate Turchin used her guitar and beautiful voice on this embedded video in her gross sales follow-up electronic mail.
Instance 2: The “Let Me Purchase You a Drank” Method
Grabbing your prospects’ consideration earlier than a giant convention like INBOUND is troublesome, however the staff at Bizible used a enjoyable, attention-grabbing video to ask prospects to seize a drink reside on the occasion. They used precise beers as a prop to cheers within the video and confirmed off their glowing personalities to beckon prospects to share a bevvie. Quickly, they had been busy reserving conferences.
Instance 3: Pet Eyes on the Prize
Along with being your greatest pal, your pup would possibly simply be the key weapon it is advisable shut a deal. Amelia McColl from Rant & Rave showcased her pooch, bought a fast response, and managed to land a brand new buyer.
Instance 4: Stroll a Mile in Your Prospect’s Sneakers
Tyler Lessard, Vidyard’s VP of Advertising and marketing, confirmed Videoify My Gross sales Pitch contestant Kyleigh Parks (an Account Government at PowerReviews) how she might take her normal text-based outreach to a brand new stage with the facility of Video. Within the gross sales video prospecting instance, Tyler used a enjoyable prop to assist show the way it might assist Kyleigh be a “shoe-in” along with her eCommerce prospect who sells footwear. Chilly calling movies require a hook. By speaking about his love of ECCO footwear, Tyler demonstrated the facility of buyer advocacy first-hand to the prospect to assist persuade her {that a} user-generated content material marketing campaign could be proper for her.
Video Sale Letter Template
Sending video emails will be an incomparable instrument at any stage in your gross sales cycle—from chilly calling movies to deal development emails to congratulatory emails after pen indicators paper.
Right here’s a fast guidelines of 4 key parts which are positive to make your gross sales video electronic mail successful:
- A personalised hook within the thumbnail. Maintain up a whiteboard together with your prospect’s title on it or their firm’s T-shirt or product to indicate that the video actually is custom-made for them.
- An ultra-brief intro. You’ll need to embrace your title and why you’re reaching out. Deal with what’s in it for them and attempt to hold phrases like “I’d like” or “I’d love” to a minimal.
- Social proof. Seize their curiosity with a micro-story about how your organization solved the same drawback for the same firm. Matching the story you share with their business, firm measurement, or use case is a superb option to present you probably did your analysis.
- A name to motion. Information your prospect in direction of the following step. This may be verbal or a CTA utilizing a gross sales electronic mail instrument. In the event you’re not 100% optimistic which use case they’d profit most from, you’ll be able to qualify by saying one thing like, “Not fully positive if that is the difficulty you’re operating into—we do numerous issues—price a fast chat at 2 PM subsequent Tuesday?”
Be aware: In the event you’re a complete beginner to video, right here’s a fast primer on the best way to get comfy on digital camera.
Video Gross sales Letter Script Template
Right here’s a gross sales electronic mail template you should use to develop the script to your very first chilly calling video. Be at liberty to make use of this as a tough information in case you’re caught. However, in case you really feel comfy launching into it and not using a script—go for it.
Hello [prospect name], I’m [your name] from [company]. I’m reaching out as a result of [succinctly state that value proposition your product can offer.]
We assist [SMBs/mid-market/enterprise companies] in [insert vertical like healthcare or fintech] enhance their [success metrics you help boost like MQL conversion, revenue growth, time-to-value.]
We not too long ago helped [name] from [company name ideally in the same space] go from [dismal baseline] to [amazing metric] in solely [impressively minimal timeframe.]
I’d love to talk and let you know extra [same name]’s story at 1 PM this Thursday. Does that work?
The Finest Gross sales Video E mail Instrument Document and ship gross sales movies free of charge.
