Adweek will as soon as once more associate with USA Right this moment Advert Meter as viewers select the most effective of this yr’s Tremendous Bowl advert campaigns.
Now in its thirty fifth yr, USA Right this moment Advert Meter outcomes shall be reported by Adweek inside hours of the advertisements having run to find which big-budget model marketing campaign proved the preferred with viewers.
Every year through the Massive Recreation, a survey of greater than 100,000 folks fee their favourite commercials that seem through the advert breaks permitting the USA Right this moment Advert Meter to rank the highest and bottom-performing adverts.
“We’re excited to associate with Adweek once more as we kick off the Tremendous Bowl business rush main as much as the thirty fifth USA Right this moment Advert Meter rankings. The corporate’s fame as a information chief in model advertising and marketing is unmatched,” commented Rick Suter, Advert Meter’s content material editor.
For the final two years, Rocket Properties and Rocket Mortgage have topped the Tremendous Bowl Advert Meter with movies that featured Mattel’s iconic doll Barbie experiencing the realities of attempting to purchase her dream dwelling.
Final yr, a 75-second spot named “Dream Home With Anna Kendrick and Barbie” featured Barbie attempting to keep away from a bidding warfare in opposition to different dolls for the house she most needs. It obtained a mean rating of 6.82, forward of second-placed “Thoughts Reader” from Amazon which scored 6.78.
The a lot talked about advert from Coinbase, which gained a Grand Prix at Cannes within the Direct class, was 2022’s worst-ranked spot with audiences.
Tremendous Bowl 57 kicks off Sunday, Feb. 12 at 6:30 p.m. ET. Stick with Adweek for dwell protection all through the sport and we’ll have the USA Right this moment Advert Meter outcomes very first thing Monday morning.
