SituationÂ
As a renewal approaches, it’s essential to know how buyer priorities have advanced over the course of their contract and know their considerations and challenges. Ship them an automatic sequence
to arrange a gathering. For contacts who’re tough to achieve or renewals which are quick approaching with no decision, provide various ranges of gives or concessions primarily based on information from their engagement and utilization.
We rating accounts with a utilization grade, which is a mix of product utilization information plus how engaged the connection has been over the previous yr. This grade signifies how probably an account is to resume. We channel these metrics into totally different sequences to tailor approaches with totally different accounts.
Set off
- Renewal date in three months (or related time interval for your small business)
Actions
- Gross sales circulationÂ
- Section by Product, Utilization Grade, and Section