Thursday, February 16, 2023
11 AM PST
The invention of the smartphone in 2007 expanded the probabilities of on-line procuring, however the pandemic shortly remodeled this channel right into a necessity. At the moment, customers anticipate a seamless and customized digital expertise to make fast choices for supply or BOPIS, and the perfect platform for that is the native app.
Manufacturers have launched direct-to-consumer gross sales to enhance their margins, and ReCommerce and Secondhand marketplaces have exploded, with excessive development projections persevering with. Department helped construct the playbook of finest practices for the world’s most progressive eCommerce manufacturers in numerous industries.
For vogue manufacturers, your native app can unlock development, drive down prices, and win at loyalty on this eternally modified market. Cellular first was final decade, it’s time to place your app first in 2023.
Vogue platforms have developed for the reason that pandemic, however are you maintaining? Be part of our webinar to be taught the cell finest practices and development hacks from this pattern.
- How Vogue manufacturers promote continues to evolve, whereas additionally poised for close to time period development
- Native apps are unlocking greater Buyer Lifetime Worth, with Loyalty packages turning informal clients into followers for all times
- Owned channels are an underutilized supply of development, providing decrease prices of acquisition and better returns
- Social commerce will rise to the forefront, however solely app-first platforms will maximize the chance
Audio system
Reed Kuhn
Sr. Director of Enterprise Technique at Department
Reed Kuhn is the Sr. Director of Enterprise Technique at Department, the place he connects the huge information throughout the Department platform to actual buyer affect. A former aerospace and protection technique marketing consultant, Reed left the trade and moved to Silicon Valley. Alongside the way in which, he invented his first app on an iPhone 3, co-founded an athlete administration company with MC Hammer, and authored the first-ever guide on the sports activities analytics {of professional} cagefighting. He frolicked in eCommerce SaaS working with international retail leaders, plus eventual stints at Walmart and eBay. For a decade he has spent his weekends as ESPN’s playing knowledgeable for Blended Martial Arts, making analytical predictions of UFC fights. He holds a BS in Physics from Washington & Lee College, a Grasp’s in Programs Engineering from the College of Virginia, and an MBA from Duke College.
Sophie Frostbaum
Enterprise Technique Supervisor at Department
Sophie Frostbaum is a Enterprise Technique Supervisor at Department, the place she works as an inside technique marketing consultant, offering data-driven buyer insights on enabling and harnessing worth by way of app adoption and engagement. Working with companies throughout all verticals, she helps clients develop a playbook on their app-first technique, leveraging their owned channels to accumulate clients with the best LTV. Previous to becoming a member of Department, Sophie labored in Enterprise Options & Analytics consulting, specializing in Digital Transformations. She holds a BBA from Emory College in Finance and Technique & Administration Consulting.
