STOCKHOLM, SWEDEN, Might thirtieth, 2023 -Universum’s Employer Branding NOW 2023 examine, performed throughout the first quarter of this yr, reveals college students and dealing professionals are assured concerning the hiring market – this regardless of slowdowns in sure industries and areas. Eight in 10 college students say they’re assured about securing a job within the coming yr, and over 50% claimed to be enthusiastic about transferring jobs throughout the subsequent 12 months. Even within the occasion of a layoff, practically 9 in 10 professionals say they’re assured about getting a brand new job.
“However a flurry of reports about layoffs and financial contraction, most firms are nonetheless battling a expertise shortfall, and the issue isn’t going to enhance anytime quickly,” explains Yusuf Azoz, CEO of Universum.
Universum, the worldwide chief in employer branding, surveyed over 1,700 expertise leaders from 75 international locations between February 15 and March 31, 2023, and over 1000 college students and professionals from 11 main economies* throughout the same interval. The analysis appears to be like at a variety of points together with employer branding, recruitment advertising budgets, data-driven decision-making, expertise perceptions and worker engagement. The survey consists of insights from the World’s Most Engaging Employers (WMAEs), a cohort of the highest world employers as recognized by job seekers all over the world.
Towards this backdrop of continued expertise shortages and candidate confidence within the job market notable findings from the 2023 analysis embody:
Employer branding is much more essential in 2023. Among the many WMAE, 78% say employer branding is a prime precedence —up 11 factors in two years. Even for small- and medium-sized employers, the bulk say employer branding is a essential space of HR funding.
Recruitment advertising budgets stay excessive. Practically half (48%) of the WMAE report their employer branding finances has elevated since 2022 – a notable discovering given hiring slowdowns.
Differentiation is a key mandate in 2023. Given the competitors for prime expertise, employer branding professionals are centered on standing out from rivals; 60% of the WMAE say differentiating their employer manufacturers and EVPs from rivals might be a key goal within the coming yr.
Many employer manufacturers are revising their EVP. Worker well-being and versatile working circumstances — areas of focus throughout the pandemic years — at the moment are emphasised in fewer than one in three EVPs. The potential purpose: these have grow to be baseline expectations, and due to this fact present restricted differentiation.
Worker expertise design is more and more vital to employer model technique. We discovered a rise within the variety of main world employers who claimed that management growth and folks administration practices had been being influenced by their employer model methods.
Knowledge-driven determination making is now the norm. In 2023, 88% of firms within the World’s Most Engaging Employers say they “often” or “at all times” use information to drive choices, with an growing use of dashboards to watch the recruitment funnel from model consciousness and candidate conversion, to worker engagement and retention.
“Knowledge-driven insights are completely essential when expertise markets are in flux, as they’re now,” says Richard Mosley, Universum International Consumer Director.
To obtain a duplicate of the total Employer Branding NOW report, go to this hyperlink.
About Universum
Universum is a data-driven, insight-led employer branding company. Based in Stockholm, we at the moment are lively in over 60 international locations, with key hubs in Paris, Berlin, London, New York, Singapore and Shanghai. We offer our shoppers with the analysis, technique and artistic options they should compete extra successfully for expertise.
*Markets included within the expertise survey: Brazil, Canada, China, France, Germany, Italy, India, Mexico, Sweden, UK, US.
Media Contacts:
Jonas Barck
Chief Advertising and marketing Officer, Universum
jonas.barck@universumglobal.com
+46 706 933 388
