After 70 years of the Official Singles Charts, the music platform has rebranded itself to be extra digital-focused, maintaining with the instances and present music market. The UK Official Charts’ rebrand is helmed by Electrical Mustard and Full Fats Issues, refreshing its model id and music platform to be on the identical taking part in subject as Spotify and others.
Official Charts’ New Brand
At first look, the rebrand is most outstanding within the type of the Official Charts’ official brand. Its predecessor, created by Give UP Artwork in 2011, featured two arrows pointing upwards and downwards. The area the place the 2 arrows overlap creates a hidden ‘1’, giving the model its iconic look.
Revamped by Electrical Mustard, the brand new Official Charts brand retains its authentic creativity and intelligent positioning. The one distinction is that now, the arrows and ‘1’ have been tilted diagonally, emphasising on its well-known quantity and #1 Award.
Furthermore, the color palette has develop into extra digital-friendly, bidding goodbye to its signature cyan and magenta colors. As a substitute is a wealthy cobalt blue together with pink and off-white. The Official Charts’ typography takes a contemporary twist, altering from tight letters to a wider and bolder font selection.
Moreover these, the rebrand offers an extra platform for the Official Charts off the air. Listeners can make amends for music tendencies on the UK’s Official Single Charts on BBC Radio 1, and its new model and digital client platform. OfficialCharts.com brings shoppers the most recent business information, releases, music charts, and an interactive music chart archive.
The chart archive, essentially the most in-depth and printed public music database, is a part of its internet growth technique by Full Fats Issues. A number of the platform options embrace an Artists part, Songs & Albums part, and even a weekly report of the charts from all its historical past.
With placing, in-your-face colors and designs, the Official Charts’ rebrand hopes to faucet into the digital market, evoking Gen Z and nostalgia. Given the prominence and recognition of music tendencies that transcend and lead industries worldwide, this wealthy digital expertise will attraction to younger, informal listeners and extra.
