Sunday, February 26, 2023
HomeMarketingUkrainians Recite 'You will By no means Stroll Alone' in Charity Advert

Ukrainians Recite ‘You will By no means Stroll Alone’ in Charity Advert


To mark the one-year anniversary of the warfare in Ukraine, the Disasters Emergency Committee (DEC) has launched a movie that includes Ukrainians nonetheless residing of their nation reciting the lyrics to the music of hope “You’ll By no means Stroll Alone.”

The DEC brings collectively 15 support charities from the U.Okay. to boost funds in instances of disaster. Since Feb. 24, 2022, its Ukraine Humanitarian Attraction has been one of many greatest in its 60-year historical past, elevating $496.75 million (414 million kilos) from the British public.

Following Russia’s invasion, hundreds of civilians have been killed, 8 million have fled the nation, and an extra 6.5 million have been internally displaced. Neighboring international locations reminiscent of Poland have additionally been affected whereas offering shelter, drugs and meals in addition to monetary assist to these in search of security, having left all the pieces behind of their homeland.

Titled “By no means Alone,” the 1-minute movie from artistic company Don’t Panic and manufacturing agency Stink Movies was shot over three days in February working with manufacturing firm Radioaktive to supply real-life areas. It includes a forged and crew of Ukrainians who’ve chosen to stay within the nation, exhibiting their power and dedication amid the devastation of warfare.

Co-directed by Rick Dodds and Leo Maguire, the phrases spoken from the music by Rodgers and Hammerstein for his or her musical Carousel are recited by every of the forged with the intention of capturing Ukrainians’ resilience.

In an announcement, Saleh Saeed, chief govt of DEC, defined that the group needed those that had donated to really feel the distinction their items had made.

“However this disaster is much from over, and no matter comes subsequent, donations to our enchantment will proceed to assist individuals whose lives have been shattered. ‘By no means Alone’ is a marketing campaign that isn’t a couple of ‘job carried out.’ … It’s a message of resilience from Ukraine to the U.Okay., in order that the British public can really feel the distinction their donations have made, each bodily and psychologically,” Saeed added.

The movie will run on-line, in cinemas and throughout key U.Okay. channels on Feb. 24, with social media exercise in assist.

“For us as an organization and much more in order Ukrainians, it was a should that we do a undertaking like this. All assist, any voice that may unfold the phrase, share the ache, must be supported,” stated Darko Skulsky, founding father of Radioaktive.

CREDITS

Model: Catastrophe Emergency Committee
Direct advertising supervisor: Pete Teverson
Director of fundraising and advertising: Simon Beresford
Director of communications: Hannah Richards
Ukraine humanitarian marketing campaign lead: Shabby Amini
Content material supervisor: Shagufta Yaqub
Communications and model supervisor: Barney Guiton

Company: Don’t Panic
Founder: Joe Wade
Inventive associate: Rick Dodds
Consumer associate: Jane Marshall
Head of consumer companies: Georgia Williams
Govt producer: Jennifer Clare Houlihan
Senior undertaking supervisor: Chloe Cross
Senior producer: Chloe Shaw
Junior producer: Ani Bosco

Manufacturing Firm: Stink

Administrators: Rick Dodds and Leo Maquire
International head of movie: Blake Powell
Managing director: Andrew Levene
Producer: Valentyn Petyshkin
Put up producer: Shea Coleman

Service Firm: Radioaktive
Govt producer: Kate Galytska
Producer: Valentyn Petyshkin
DOP: Lena Chehovska
1st AD: Yuliya Sotnikova
Manufacturing supervisor: Vova Altsybeev
Props grasp: Vasya V Tkachuk
Artwork dept: Max Davidenko
Gaffer: Artem Tischenko
Focus puller: Kirill Shlyamin
Playback: Zhenya Ischenko
Sound: Andrey Vaskovskiy
Unit supervisor: Tolik Koval
Wardrobe: Dasha Potepnyova
Make up artist: Juliia Tihomirova
Casting assistant: Yuliya Tolkachova
Location supervisor: Eugine Kasamara
Edit: Trim
Editor: James Forbes-Roberton
Producer: Noreen Khan
Grade: Company3
Colorist: Simon Bourne
EP: Ellora Soret
Coloration Line Producer: Kerri Aungle
Put up: Framestore
Senior producer: Michael Brown
Junior flame artist: Aadel Matoorianpour
Manufacturing assistant: Conor Garnett
Sound: 750MPH
Sound design and blend: Sam Ashwell and Michalis Anthis
Audio producer: Olivia Ray
Music: Infra 5 – Max Richter
Music supervision (Max Richter): Sarah Giles / King Lear
Music supervision (Gerry & The Pacemakers): Stephen Ettery / Wake The City

Solid Credit:

Mum: Aniyiya Glushko
Youthful Son: Dima Kravchuk
Swinging son: Miron Shuvalov
Older woman: Vira Yevtushenko
Older man: Viktor Kosherenko
Bicycle supply: Sergiy Zhigan
Physician: Milana Bekova
Truck supply: Vadim Korzun
Canine walker: Mihail Romanov
Refugee mum: Alina Aruthunian
Refugee director: Vira Petrova

Particular because of…. Sarah Giles (King Lear) & Madison Westwood (Common Music).



Supply hyperlink

RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments