Whether or not it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet match verify on Instagram, trend influencers have an effect on how the world showcases their self-expression by means of clothes. Vogue influencers are indispensable companions for companies as a result of they affect buy selections, prolong model attain and join with area of interest communities. By influencer advertising, these digital trendsetters captivate the goal audiences manufacturers look to attach with.
In addition they embody what customers search most from manufacturers on social media: authenticity, which is ranked because the primary factor customers wish to see from manufacturers in The Sprout Social Index™.
In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 customers and 300 influencers to get their tackle what makes influencer advertising profitable, and predict how the panorama will evolve sooner or later. Individuals in the UK report following manufacturers at the next price (51%) than in america (42%).
With that mentioned, let’s stroll by means of the present influencer panorama within the UK and what to contemplate when on the lookout for the very best partnerships. And to get you impressed in your subsequent social media advertising marketing campaign, we’ll share our listing of a number of the prime UK influencers.
Understanding the influencer panorama within the UK
The ability of influencer advertising extends into trend and different international industries. For instance, the 2023 World Business Report: QSR Index reveals the UK is a world chief in influencing advertising for fast service restaurant manufacturers.
Sprout’s information aligns with Instagram influencer advertising being one of the vital well-liked avenues globally, particularly on Instagram. Our Q1 Pulse Survey 2024 reveals individuals say they’re most certainly to interact on Instagram at the next price than individuals within the US (38% UK vs. 27% US).
There’s little doubt that influencer advertising within the UK is ripe with alternative, however social practitioners, entrepreneurs and influencers should adjust to regulatory obligations. Manufacturers working with UK influencers are required to observe Promoting Requirements Authority (ASA) Pointers. The Promoting Requirements Authority is the UK’s media promoting regulator. The regulatory physique presents a wide range of sources together with a 20-page information.
The TLDR model? Influencers, manufacturers and businesses should disclose when social media content material is used as promoting by means of express labels resembling #Advert. This contains any agreements that embody cost or different incentives from a model.
What to contemplate when selecting UK trend influencers
Though we admire the large consciousness of the Rihanna’s and Kim Ok’s of the style house, manufacturers shouldn’t restrict themselves to solely working with mega influencers. Nano and micro trend influencer campaigns are simply as impactful, particularly for focused campaigns making an attempt to succeed in a distinct segment viewers. Sprout’s survey additionally confirms this development as 40% of individuals mentioned they like to work with nano and micro influencers.
These subcategories of influencers have a tendency to focus on area of interest audiences and have a extra intimate relationship with their followers, resulting in the next engagement price. A mega influencer might have tens of millions of followers, however that doesn’t all the time translate to file gross sales or success.
That’s why it’s necessary to bear in mind three components when selecting UK trend influencers:
- Viewers demographics and relevance to your model
- Engagement metrics
- Authenticity and alignment with model values
Let’s briefly overview why these issues matter in the event you’re trying to maximize your advertising efforts.
Viewers demographics and model relevance
Your audience is your north star. The style influencer you collaborate with ought to have a connection along with your audience demographic to maximise model relevance and resonance. The influencers you contemplate partnering with must also be lively on the identical channels as your viewers.
Robust engagement metrics
Excessive, constant engagement metrics resembling feedback, shares and likes point out a devoted, lively following. Influencers with sturdy engagement metrics usually tend to have a real relationship with their followers.
Genuine model alignment
Real alignment between influencers and types is very necessary within the trend world. Selecting influencers who’s private type and values align along with your model values, picture and ethos in an genuine manner helps credibility and belief along with your audience.
Main trend influencers within the UK
Let’s discover 10 of the main UK trend influencers:
1. Nyane Lebajoa – @nyane
Instagram: 2.5 million
TikTok: 2 million
YouTube: 427K
Nyane Lebajoa is a magnificence and trend influencer identified for her doll-like make-up and #LetsDressMeUp video sequence. #GetReadyWithMe movies are a staple content material kind for trend influencers, however Lebajoa provides a singular twist. In these movies, she tries on completely different make-up seems and outfits, non-playable character (NPC) type. With mouse clicks, animated expressions and NPC-like speak tracks, she appears like she’s a online game character. Lebajoa is the founding father of TEMPER ®, a human hair wig assortment, and infrequently fashions the wigs in her content material.
2. Koleen Diaz – @koleendz
Instagram: 721K
TikTok: 691K
YouTube: 1.58 million
Koleen Diaz merges masculine street-style apparel with female aesthetics. She’s an avid traveler identified for her #GRWM movies and vlogs the place she paperwork her seems and tales. On her YouTube, she paperwork her life dwelling alone in London, alongside together with her journeys the world over.
3. Chioma Nnadi – @chiomannadi
Instagram: 100K
Chioma Nnadi is a longtime journalist and the way forward for trend within the UK. She was appointed as Head of Editorial Content material of British Vogue in October 2023. She has labored with British Vogue over the previous 14 years and interviewed a number of the most influential folks in trend together with FKA Twigs, Rihanna and Cara Delevigne.
4. Agnes Pusztai – @whatgigiwears
Instagram: 395K
TikTok: 36.6K
Agnes Pusztai is thought for her excessive road aptitude, which includes oversize apparel, menswear, assertion outerwear and 70-inspired items. Pusztai conjures up the ladies on the go who don’t wish to sacrifice wanting fashionable for consolation.
5. Madame Joyce – @madamejoyce1
Instagram: 113K
TikTok: 868.5K
YouTube: 161K
Madame Joyce is finest identified for her podcast, Cocktails and Takeaways, however she’s additionally a trend girlie. She has labored with a wide range of manufacturers together with Spotify, Sony Music, Gymshark, Adidas and Gucci. Joyce’s type is simply as vibrant and signature as her voice. You’ll discover her rocking furs, customized robes, opulent materials and textile designs.
6. Stephen Omotayo – @somotayo10
Instagram: 153K
TikTok: 1.3 million
YouTube: 223
Stephen Omotayo #OOTD and #aesthetic movies showcase his various sense of favor. He reveals menswear followers how you can type all the pieces from enterprise apparel to #blockcore fundamentals to Y2K impressed seems. He’s additionally identified for his strategic colour placements and distinctive styling.
7. Izzy Manuel – @izzy_manuel
Instagram: 17.1 Ok
TikTok: 1.5 Ok
Izzy Manuel is a sustainable trend and way of life influencer. How does she describe her type? Moral dopamine dressing, after all. Her distinctive type is funky, textural and drenched in colour. Suppose: sample mixing, vibrant stockings with chunky heels, and editorial posing. Basically, Manuel makes sustainability enjoyable and thrilling.
8. Lydia Rose – @fashioninflux
Instagram: 2.6 M
TikTok: 470.4K
YouTube: 154K
Fashionista Lydia Rose is among the UK’s hottest trend influencers. She’s identified for her good informal sense of favor, alongside together with her lookbooks, procuring hauls and wonder suggestions. Just lately, she’s stepped within the momfluencing house, sharing cozy outfits for being pregnant and postpartum.
9. Lydia Tomlinson – @lydiajanetomlinson
Instagram: 1.6 M
TikTok: 210.8K
YouTube: 856K
Lydia Tomlinson is an advocate for selecting type over trend. She creates instructional type content material that teaches folks how you can maximize their wardrobe. She shares suggestions for making knowledgeable purchases primarily based on consolation and longevity. She’s a contemporary basic aficionado that may present you how you can type a trench coat and how you can put on a prime a number of methods.
10. Efe Efeturi – @efe.efeturi
Instagram: 388K
TikTok: 131.6K
YouTube: 1.28K
Efe Efeturi proves curating your sense of favor is like wonderful wine–it merely will get higher with time. Efeturi is an award-winning trend influencer and mannequin specializing in type for senior males. Alongside together with his signature sense of favor, he’s identified for his skincare and cologne suggestions.
UK micro-influencers: the hidden gems for focused campaigns
Our favourite UK micro-influencers have a significant impression. Let’s dive in:
1. Nicole Careri – @nicole_careri
Instagram: 39.5K
TikTok: 7,180
YouTube: 2.08K
Nicole Careri is a stylist and founding father of DreamofJophiel, a jewellery model. Her Instagram options sultry, flirty ensembles with edgy silhouettes and dramatic layering. By editorial pictures, she crafts beautiful photos that mess around with structure, surroundings and posing. Her images strike a powerful steadiness of feeling each easy and intentional. Together with selling her jewellery model, Careri is a Savage x Fenty ambassador and has labored with a number of celebrities together with rapper Gunna.
2. Zoe Llana Hill – @zoeilanahill
Instagram: 61.2K
TikTok: 64.7K
YouTube: 3.51 Ok
Zoe Lllana Hill is a self-proclaimed shopaholic. Like many trend aficionados, she blends reasonably priced to mid-range clothes with luxurious equipment resembling Prada sun shades. Anybody could be impressed by her fashionable panache, however Hill considers herself a petite trend influencer since she’s 5’1. She works with a wide range of excessive road manufacturers together with White Fox Boutique, Miss Lola, Micas and Zara. Plus she’s an avid traveler so after all she paperwork her outfits from her journeys overseas.
3. Jordan Grant – @jo.rdan
Instagram: 108k
Jordan Grant is one among London’s rising it ladies. She’s at the moment content material director of Warmth, a luxurious thriller field model. Grant is an everyday at trend reveals and occasions for prime finish manufacturers like Miu Miu, Jacquemus and Loewe. She additionally sports activities mid-tier manufacturers like Aritzia (she is at the moment a companion with the model). Grant’s type is eclectic but stylish as her wardrobe options putting silhouettes, wealthy textures and complicated patterns.
4. Olivia – @oliviasshoppingdiary
Instagram: 11.9 Ok
TikTok: 43.8 Ok
Olivia is thought for her detailed moodboards and minimalist, but posh type. As her @-name suggests, she makes use of social media to doc her trend adventures. If you wish to pursue her “interior trend monologue,” take a look at her Substack. She’s an advocate for buying items designed to final. Her followers look to her earlier than splurging on a designer buy or just elevate their wardrobe with high quality finds.
5. Liv Blankson – @livblankson
Instagram: 31.2K
TikTok: 590
In the event you’re ever on the lookout for charming equipment, the proper swimsuit for trip or simply styling suggestions for informal on a regular basis seems, Liv Blankson is your woman. She’s nice for manufacturers trying to attain very area of interest audiences since her content material typically options varied pursuits: cats, pure hair care and F1 racing. Within the video under, she kinds an outfit impressed by Scuderia Ferrari:
Better of the high-street trend influencers within the UK
We’ve talked about a number of influencers who’re identified for his or her impression on luxurious trend, however let’s dive into a number of the finest excessive road trend influencers.
1. Eleftherios Vogiatzis – elefv
Instagram: 145K
TikTok: 98.1K
Eleftherios Vogiatzis is the epitome of somebody who has impeccable on a regular basis type. His Instagram options informal, but subtle outfits complemented by eye-catching surroundings. Head to his TikTok web page for vlogs the place he reveals his procuring runs or showroom visits. He has labored with a wide range of excessive road manufacturers together with H&M, Cos and Zara.
2. Joel Mcloughlin – @gallucks
Instagram: 330K
YouTube: 159K
Joel Mcloughlin is a trend blogger and stylist identified for his edgy, classic wardrobe. Virtually all of his seems are all black, however you’ll discover him stepping exterior of his signature colour, too. He’s finest identified for his vlogs the place you’ll discover him sharing about his hair transplant journey or trend weeks.
3. Patricia Niamh O’Dwyer – @patriciaodwyer
Instagram: 15.2K
Three phrases to explain Patricia Niamh O’Dwyer’s type? Colourful, enjoyable and basic. She showcases her genuine every day type by means of her #WaysToWear movies the place she kinds her favourite staple assertion items. Together with being a trend influencer, she’s a contributor to Sheer Luxe and the Wedding ceremony Version, two of the UK’s main digital publications.
4. Claudia Berresford – @claudia_berresford
Instagram: 29.9K
TikTok: 1.7K
Claudia Berresford is a content material creator and trend blogger that has labored with a wide range of excessive road manufacturers together with & Different Tales and Free Folks. Together with speaking concerning the panorama of trend on her Substack, she flocks to social media the place she takes styling recommendation to the following degree together with her seasonal temper board, outfit formulation and layer tutorials.
5. Omer Elsarrag – @omerelsarrag
TikTok: 76.3K
Omer Elsarrag is a males’s trend influencer identified for his styling movies that function suggestions for elevating excessive road apparel. His type is clear and fashionable, incorporating important fundamentals, premium items and reasonably priced equipment. He creates type guides for important fundamentals like corduroy shirts, polos and Chelsea boots. In the event you’re on the lookout for methods to type trousers or correctly tuck a polo, Elsarrag has you coated.
Prime plus measurement trend influencers within the UK redefining commonplace
In the event you’re a model that focuses on inclusivity, physique positivity or health whereas refining magnificence requirements, contemplate these 5 plus measurement trend influencers:
1. Alexia – @curvylexie28
Instagram: 39.5K
TikTok: 7,180
YouTube: 2.08K
As she mentions in her bio, Alexia is a “physique assured plus measurement blogger breaking stereotypes and redefining magnificence.” She is at the moment a Fabletics ambassador and has labored for a wide range of excessive road manufacturers together with Boohoo, Savage x Fenty and Shein. Though numerous her content material options her outfits, she additionally works together with her husband, @nubianprincefashionstyle, who can be an influencer.
As a rising micro-influencer, you’ll discover her social media stuffed with outfit inspiration, try-on hauls and health journey content material. For instance, within the Reel under, she shares stretches for individuals who work at home or wish to enhance their mobility and posture whereas carrying a number of Fabletics units:
2. Talisha Jade – @talishajade
Instagram: 1,239
TikTok: 51.6K
Talisha Jade is a mannequin and rising micro-influencer with an ensemble for any event. Her TikTok web page is stuffed with outfit concepts and way of life vlogs that includes manufacturers like She Oath and Bravissimo. Whether or not it’s for a marriage, a day-to-night look or date evening, Talisha has an outfit for it. Within the TikTok video under, she reveals off an evening search for folks of their “comfortable woman period”:
3. Laura Ferry – @whatlauraloves
Instagram: 255K
TikTok: 13.9K
Laura Ferry is a former contestant on BBC’s I Can See Your Voice and journey blogger, however her content material isn’t nearly glitz and glam. She makes use of her social platforms to speak about points like confidence and psychological well being. She shares her expertise navigating ADHD after being recognized at 34.
4. Natasha Lee – @ceoofbbw
Instagram: 41.2K
TikTok: 4,292
YouTube: 29.3K
Natasha Lee is a stylist and confidence coach. By her vlogs, trend content material and personal consultations, she helps her “huge baddies” appear and feel fabulous. She’s a Vogue Nova Curve ambassador and gives styling suggestions curated for plus measurement ladies. Within the Reel under, she shares a trick for adjusting swimsuits she makes use of whereas on vacation:
5. Diana Sirokai – @dianasirokai
Instagram: 1.3 million
TikTok: 341.7K
YouTube: 12.5K
Diana Sirokai is a plus measurement mannequin and Vogue Nova Curve ambassador. Alongside together with her confidence chats on TikTok and YouTube, you’ll discover her encouraging others to embrace their magnificence by means of daring, eye-catching ensembles from brilliant bikinis and physique con jumpsuits to stylish two-piece units and flirty miniskirts.
Male trend influencers within the UK
Let’s cowl 5 of our favourite male trend influencers within the UK:
1. D’nieccio Mitchell – @dnieccio
Instagram: 201k
TikTok: 280k
D’nieccio Mitchell is thought for his nostalgic sense of favor. He blends trendy type with staples of the 90s and early 2000s streetwear staples. Suppose American sports activities jerseys outsized denims, varsity jackets and a pleasant pair of sneakers to complete the look. He’s identified for his outfit of the day sequence, “Documenting My Matches.”
2. Artur Kramer – @arturkramer
Instagram: 1.8 million
TikTok: 3.1 million
Arthur Kramer is a excessive road influencer identified for his daring modifying and swift transitions. He’s a NovaMen and Boohoo ambassador. He additionally has enjoyable creating seems primarily based on themes and requests from the remark part.
3. Sam Grey – @samgraystyle
Instagram: 19.4k
TikTok: 268
Sam Grey has a timeless type. He’s identified for exhibiting off basic ensembles resembling a white t-shirt and Wrangler jean jacket ensemble or a customized tailor-made go well with with cufflinks. He partakes in luxurious indulges like hand-crafted loafers, cashmere sweaters and watches.
4. Gurj Sohanpal – @gurjsohanpal
Instagram: 23.7K
Gurj Sohanpal is a London primarily based blogger and photographer centered on menswear and journey. His suave apparel is complemented by beautiful, picturesque landscapes. Together with clothes traces, he collaborates with area of interest fragrances like Penhaligon and luxurious watch manufacturers resembling Tag Heuer.
5. SM – @dapperclassic
Instagram: 120K
SM is thought for his subtle, timeless menswear type. He refers to his Instagram as his “every day type diary.” He loves the entire staples of basic menswear apparel: tailor-made fits, structured denims, knitwear and penny loafers. He’s a Correct Material companion and has a set on their web site the place prospects can view his customized clothes information.
Make a long-lasting impression with British trend influencers
Our listing of UK trend influencers can encourage your subsequent collaborations and activations, however that is just the start. The fantastic thing about trend influencer advertising is that there are such a lot of partnerships ready to be created. Keep in mind to deal with discovering influencers who align along with your model, embody authenticity and preserve excessive engagement.
There are such a lot of influencers to select from, so we suggest utilizing influencer advertising instruments to slim down your search. These instruments can assist you discover the correct partnerships, observe progress of your influencer campaigns and extra.
