If you consider libraries, you would possibly consider older buildings, grouchy librarians and blissful childhood recollections. What you won’t consider is TikTok.
However the Milwaukee Public Library modified that for a lot of TikTok customers when one among its first movies on the platform went viral late final month.
@milwaukeepubliclibrary
The video cuts collectively a library ebook drop overlaid with a video of a person hanging from a aircraft, able to skydive. He lets go and falls into the sky (or the ebook drop). “My library ebook being returned within the ebook drop,” textual content on the video says.
Commenters liked it.
“I feel individuals extremely undervalue library playing cards, and this account goes to singlehandedly change that,” one commenter stated.
“I didn’t understand this was a library account. Now I like it,” wrote one other. Creativity and outside-the-box pondering can go a great distance once you’re creating your social media technique.
Listed below are at this time’s different high tales:
Twitter exams out new topic-specific timelines
Have you ever ever sat down to observe “The Bachelorette” and thought, “Wow, I want there was a particular Twitter timeline devoted to this present so I may see all the recent takes in a single place”?
Nicely, now there may be. The Verge experiences that Twitter is experimenting with customized timelines — and the primary one is devoted to this season of “The Bachelorette.”
From The Verge:
The Bachelorette customized Timeline shall be accessible for 10 weeks as a “restricted check” on the internet for a “small group” of individuals within the US and Canada, Twitter spokesperson Shaokyi Amdo tells The Verge. Those that are in a position to entry it could actually achieve this from an in-app immediate, and that immediate will present up for sure individuals who comply with associated subjects and accounts.
“Whereas that is nonetheless an early exploration of the potential that customized third-party Timelines can deliver to the individuals who use Twitter, we’re excited to study from this check as we glance to present individuals extra methods to take part within the public dialog, and higher selection over the content material they see on Twitter,” Amdo informed The Verge.
Why it issues: New options on social media ought to excite PR professionals — they’re a brand new approach to attain and interact along with your audiences! Subsequent time you’re trying to refresh your social media technique, start with researching the newest options and new updates to the platforms you employ. You would possibly discover {that a} new, higher technique consists of these instruments.
MEASURED THOUGHTS
A current report from Axios exhibits information organizations are struggling to maintain audiences’ consideration.
“Engagement with information content material has plunged through the first half of this 12 months in comparison with the primary half of 2021 and in some instances has fallen under pre-pandemic ranges,” write Axios’ Sara Fischer and Neal Rothschild.
Interactions with information articles on social media dropped the furthest, down a whopping 50% for the reason that first half of 2021.
Engagement with different types of information distribution, like primetime cable information, information apps and information web sites, decreased as nicely.
“Survey knowledge exhibits People have grown weary amid what looks like a endless cycle of dangerous information,” the authors write.
They proceed, “A rustic dealing with one calamity after one other seems determined for diversions.”
Learn extra from the Axios report right here.
Subway hits again at tuna lawsuit claims
Sandwich chain Subway is preventing again in opposition to claims made in a current lawsuit over its tuna.
NPR experiences:
Plaintiff Nilima Amin of Alameda County, Calif., says Subway misled her and different shoppers by saying its sandwiches and different merchandise comprise “tuna” and “100% tuna.”
Amin’s lawsuit cites a marine biologist who analyzed 20 samples of tuna choices from 20 totally different Subway eating places and located “no detectable tuna DNA sequences by any means” in 19 samples. However, Amin says, the samples did comprise different varieties of animal DNA, akin to from hen and pork.
In its response, Subway sticks to its declare that the tuna it makes use of is certainly 100% tuna: “In response to a request from NPR, a Subway spokesperson insisted on the integrity of its fish sandwich, stating, ‘Subway serves 100% tuna.’”
Subway has additionally created a webpage devoted to educating clients in regards to the integrity of its tuna.
“That’s proper. The reality is, Subway makes use of wild-caught skipjack tuna regulated by the Meals and Drug Administration (FDA). A favourite amongst sub lovers, our tuna is and has all the time been high-quality, premium and 100% actual,” a subhead on the web site says.
Additional studying on the location consists of data that contradicts claims by The New York Instances and the lawsuit concerning the purity of the tuna, together with FAQs and hyperlinks to statements by third-party consultants.
Why it issues: Whereas corporations are sometimes suggested to not touch upon ongoing litigation, Subway’s staunch stance on the integrity of its tuna sends the message that the chain believes strongly it would win the go well with. It additionally takes the argument on to shoppers, providing a robust software it could actually make accessible by way of social media, web optimization, ads and different communications channels.
