Seeking to map out your content material calendar for the 12 months forward?
This may assist – Twitter has revealed its annual occasions calendar, which highlights all the key dates and celebrations that you simply want to bear in mind in your planning.
The interactive calendar offers a strong overview of necessary dates, which might help in your technique. You can too filter the record by area, and by occasion kind.
You can too obtain any particular itemizing, although the obtain itself is fairly fundamental – you don’t get, like, a fairly calendar template which you could stick in your wall or something.
Twitter used to publish downloadable calendars, however switched to an online-only show a few years again. Which nonetheless consists of all the identical information, however isn’t as cool trying.
Both means, it might assist in your course of, as you map out your 2023 strategy.
Along with this, Twitter’s additionally revealed an outline of a number of the main occasions that it’ll be trying to spotlight within the app all year long, together with a pitch to advertisers, amid the more moderen chaos on the app.
As per Twitter:
“We’re shifting extra shortly than ever, and we’re nonetheless the place individuals flip to see and discuss what’s taking place. An ideal instance is the current FIFA Males’s World Cup. We noticed a whopping 147B impressions of event-related content material on the platform, up almost +30% from 2018. We additionally generated 7.1B views on World Cup video1, with all the things from memes to nail-biter outcomes to historical past being made.”
There’s additionally this:
“Not solely is Twitter alive with content material and dialog round massive moments, however we’re additionally rising. We noticed international mDAU acceleration in This autumn to 253.1M, pushed by a median sign-up fee of greater than 1 million new day by day customers throughout This autumn2.”
That’s the primary official utilization stat Twitter has shared since Elon Musk took over on the app, and is a big leap on the 238 million mDAU that Twitter reported in Q2 final 12 months, its final market replace earlier than the sale went by means of.
It’ll be fascinating to see if that utilization stage holds, as Twitter works by means of its newest adjustments and updates.
You’ll be able to take a look at Twitter’s 2023 advertising calendar right here.
