Twitter introduced final week they had been testing a brand new characteristic that will permit photographs, movies and GIFs in a single tweet.
The way it works. Multimedia tweets can’t be created or considered on a desktop for the time being, and are solely out there to on the Twitter app. Moreover, the characteristic is barely out there to a handful of customers for the time being with no phrase on when the corporate plans to make the characteristic public.
I wasn’t capable of finding any examples of a multimedia tweet by myself feed and didn’t have entry to create my very own, however the screenshot beneath from Alessandro Paluzzi reveals what it seems to be like.
What Twitter is saying. In an announcement reported to TechCrunch, Twitter mentioned:
We’re testing a brand new characteristic with choose accounts for a restricted time that may permit folks to combine as much as 4 media property right into a single tweet, no matter format. We’re seeing folks have extra visible conversations on Twitter and are utilizing photographs, GIFS and movies to make these conversations extra thrilling. With this check we’re hoping to find out how folks mix these completely different media codecs to precise themselves extra creatively on Twitter past 280 characters.
Assessments proceed on the edit characteristic. Moreover, Twitter continues to check the edit characteristic on a restricted variety of accounts. Jane Manchun Wong discovered that once you edit a Tweet, the unique one doesn’t disappear, however reveals a notification that claims “There’s a brand new model of this Tweet” slightly below it, and the brand new, edited Tweet is then proven above.
Preliminary testing. Twitter started testing the edit characteristic again in April to Twitter Blue subscribers solely. 73% of the 4 million voters that replied to an Elon Musk ballot replied that they needed an edit choice. The day after the ballot, Twitter responded that they had been in actual fact testing an edit characteristic and that it had nothing to do with Musk’s ballot.
Why we care. Twitter customers have been asking for an edit choice for a very long time. There isn’t any indication that non Twitter Blue customers may have entry, so this might be their method of attractive customers into paying for the subscription. As for multimedia posts, it might be a enjoyable characteristic for manufacturers to showcase their merchandise, however possible gained’t transfer the income needle a lot.
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About The Writer
Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
