Wish to write gross sales emails like a professional?
Kristina and Will take a look at frequent electronic mail errors (utilizing actual examples) and rewrite them to be able to be taught what to do otherwise.
Be a part of Kristina Finseth (Sr. Supervisor, Outbound Progress Advertising at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO views and TWO approaches on actual gross sales emails, each week on Gross sales Hacker.
Watch the re-write, and take a look at the earlier than and after emails beneath! 👇
Topic: Ex-Firm // usage-based billing
Hello Will – after exploring a variety of instruments just like Lavender, and am impressed with what you all have constructed. As you all develop, I’m to know the way you’ll invoice on utilization.
Having finalized distinctive business phrases with various ranges of dedication whereas at COMPANY, it was a straightforward resolution to hitch a crew that’s fixing the subsequent a part of this advanced equation – billing and invoicing.
Our founding crew at NEW COMPANY comes from Asana, Stripe, Plaid & Samsara, the place we collectively skilled the pains which might be related to billing for a usage-based pricing mannequin, and we’ve constructed a developer-first billing system designed to adapt to your online business mannequin.
Curious – is billing one thing that the crew is prioritizing as you proceed to scale and implement new merchandise & pricing plans?
Hope to attach quickly,
REP
2 Days Later…
Hello Will,
Thought you might have an interest on this weblog publish the place Scott Buxton, former VP of Finance at DataDog, shares how he took their enterprise from $20m ARR to $1B in a 6 yr span with a usage-based mannequin that supplied final flexibility and transparency to prospects.
Understanding that you just function with an identical enterprise mannequin right this moment, are you at the moment allocating too many engineering sources to maintenance your in-house billing system, repair breakages and re-integrate each time there are new product and pricing rollouts?
At NEW COMPANY we’ve constructed a billing and analytics platform that allows corporations like CS1, caseS2, CS#3, and so forth. to save lots of hours of engineering sources on billing-caused breakages & re-integrations, and allocate that point to core product growth.
Completely satisfied to stroll you thru a fast demo so that you can envision how NEW COMPANY can additional optimize Trylavender billing workflow.
Finest,
REP
Will’s Rewrite:
Topic: Pay Per E-mail Possibility?
Hey Will,
From the appears of the wizard in your web site – is it truthful to say y’all prefer to be totally different?
We’re constructing a product to make utilization based mostly billing straightforward to implement.
Open to seeing if a number of prospects wish to assume otherwise too?
REP
2 Days Later:
Thought this would possibly spur some concepts, Will.
*hyperlink*
It’s a weblog publish from DataDog’s VP of Finance. Do you know usage-based pricing was the rationale DataDog went from $20M to $1B in ARR?
I feel it might apply for y’all if we discover the suitable prospects.
Let me know for those who’re open to brainstorming it.
REP
PS.Given that is completely new, we’d completely tackle the dev work.
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