TUNE Product Group Takeaways from #ASW23

This 12 months, the TUNE Product Group had the chance to attend Affiliate Summit West in Las Vegas, and wow, what an occasion! 15 years of promoting expertise couldn’t put together me for the thrill and tenacity of ASW.  

For a implausible overview of the convention and the Vegas expertise, click on over to Dan’s Final Information to the Affiliate Summit West 2023 Recap. 

Attending a convention like Affiliate Summit normally offers two major alternatives from a product perspective: to achieve trade perception and to validate concepts. 

For somebody comparatively new to efficiency advertising and marketing, I’ve rapidly realized that this trade is like no different. In consequence, I knew going into ASW that any perception I gained could be invaluable, and that rapidly proved to be right. 

#ASW23 Product Group Takeaways 

Evaluating Affiliate Summit West to different advertising and marketing conferences, I observed a big distinction in habits. Most conferences function attendees sitting in classes all day with just a few quick breaks in between classes to mingle. Not ASW! Everyone seems to be networking and engaged in dialog 24/7 inside and outdoors of the convention partitions. The networking doesn’t cease. The Meet Market was at capability for six hours straight and spilled into the town late into the night time. The following day we did it once more between the Exhibit Corridor and TUNE’s Topgolf occasion.  

Whereas that is an fascinating remark on the floor, there’s a a lot deeper realization available from a product perspective. In some ways, this convention anomaly completely summarizes the essence of the internet affiliate marketing area, and that’s relationship constructing. Whether or not you might be on the affiliate finish or the model finish of the spectrum, the necessity to join with new individuals is the lifeblood of any profitable program. 

How does that translate into constructing nice merchandise? Figuring out that relationship constructing is the nucleus of the efficiency advertising and marketing world, it turns into the product group’s cost to make sure that the TUNE platform is facilitating these relationships throughout the whole lot of our customers’ journey. From surfacing alternatives in-app by way of instruments like TUNE Join, to making sure the day-to-day duties of managing a program are as frictionless as potential. 

We had a superb sense going into ASW that constructing relationships is core to efficiency advertising and marketing, however how can we validate these assumptions and ensure we’re constructing the fitting options to help that speculation? 

The product group at TUNE has spent the final a number of months researching and envisioning what the long run holds for our product. 2023 can be targeted closely on the affiliate companion expertise and the way we will higher empower them (and the manufacturers they’re working with), constructing on the product updates and options we launched in 2022.  

Due to the TUNE Partnerships Group, we had entry to a few of the largest companions within the trade. Talking and sharing with them validated our preliminary plans for 2023, they usually have been excited to listen to extra! We’re consistently talking with companions and types in digital area, however there’s something additional particular about getting to speak face-to-face. I’m glad that ASW was capable of be the catalyst for these conferences. 

Ultimately, the product group was capable of study lots concerning the distinctive world of internet affiliate marketing and we validated one of the essential tenets of the trade. It’s all about constructing high quality relationships! 

Discover ways to grasp relationship administration in your individual associates program with TUNE’s hottest e-book, The Final Information to Companion Advertising and marketing.