Sheridan Advertising & Consulting is a boutique associate company serving to manufacturers develop by way of lively affiliate administration and facilitating relationships with an eclectic group of top-notch publishers. Learn alongside as proprietor and founder Devin Sheridan shares the small print about his new firm.
Q: Are you able to give us a high-level overview of Sheridan Advertising & Consulting? Â
A: After 10 years within the affiliate and associate advertising area I not too long ago determined to launch my very own company. My purpose with Sheridan Advertising & Consulting is to proceed doing what I do greatest — connecting advertisers and publishers and fostering significant, mutually helpful partnerships. We match our method to our shoppers, delight ourselves on white glove service and constructing long-term, lasting relationships.Â
Q: What are the highest methods you promote manufacturers? Â
A: We consider that one dimension doesn’t match all in terms of model promotion. We delight ourselves on tailoring our promotional strategies to enhance a model’s present advertising channels, making certain incremental development. We work with extremely curated companions throughout the advertising spectrum together with programmatic show, rewarded site visitors, e-mail advertising, curated content material creation, card linking, affinity advertising, CTV, retargeting/on-page abandonment, and extra.Â
Q: What’s the whole attain of your viewers? Â
A: Whereas the precise quantity can fluctuate relying on the mission, our intensive community of publishers and companions permits us to faucet into an viewers of thousands and thousands throughout numerous platforms and verticals.Â
Q: Which verticals carry out the very best along with your firm? Â
A: Whereas we love working with shoppers throughout many verticals, now we have essentially the most expertise in way of life merchandise and apps, well being and wellness, insurance coverage, and B2B.
Q: Are you able to inform us a couple of profitable marketing campaign you’ve run within the final six months? Â
A: We’re a brand new company — simply launched in August — however already now we have helped drive over 5,000 sign-ups for a big membership group’s rewards program and helped a well being meals model drive over 2,000 signal ups for his or her recipe publication.Â
Q: What’s one thing distinctive about Sheridan Advertising & Consulting? Â
A: What really units Sheridan Advertising & Consulting aside is our dedication to fostering genuine, significant partnerships. Our purpose is to domesticate relationships which are each worthwhile and sustainable, making certain long-term success for each advertisers and publishers.Â
Q: Any business developments or insights to share with manufacturers? Â
A: One noticeable development is the diversification of affiliate internet marketing channels. Gone are the times when affiliate internet marketing solely revolved round blogs and coupon websites. Increasingly manufacturers are increasing their affiliate methods to incorporate partnerships with content material creators, CTV/OTT, podcasts, and on-page optimization companions. This diversification permits manufacturers to succeed in audiences in additional natural and genuine methods, resulting in elevated belief and stronger buyer relationships.
TUNE clients can request an introduction to Sheridan Advertising & Consulting straight within the TUNE platform.
Creator
Tie Davidson is a seasoned veteran within the Affiliate Advertising area. Because the Partnerships Supervisor at TUNE, he’s dedicated to sharing his business data and experience with manufacturers, businesses, and media companions, whereas offering schooling and assist for his or her program recruitment efforts. Tie at present resides in NYC, and spends his spare time as an area meals influencer and life coach.
