Few would suggest contacting your ex on Valentine’s Day. Topo Chico, nevertheless, leads the minority inhabitants who thinks that reconnecting with a former love on the romantic day just isn’t solely a good suggestion, however it is best to come bearing presents.
As an example … an entire scorpion.
Beginning at 8 a.m. EST Feb. 10, the laborious seltzer model might be promoting actual scorpions for $6.99 on the model’s website. Customers can join now to obtain details about the marketing campaign and different Topo Chico promotions. And so they’re inspired to “examine again quickly for desert-inspired drama.”
The arachnids are ethically sourced and fit for human consumption, having been coated in Topo Chico’s signature strawberry guava taste. They are going to be delivered in a heart-shaped field to make the contents much more stunning. Customers who purchase a scorpion, which can be found by way of Feb. 14 whereas provides final, will obtain a 50% low cost on a 12-pack of Topo Chico laborious seltzer bought from Feb. 10-21.
Volt Media is dealing with social media for the marketing campaign, selling it with posts on Fb and Instagram, whereas ICF Subsequent is doing the PR. Topo Chico ran an analogous effort final 12 months, delivering cacti for $2.14 that have been additionally meant to assist consumers present their ex how they really feel. The low cost supply was similar.
“As a tough seltzer model that lives to supply the surprising, we’re excited to convey people a unique approach to have a good time this historically crimson roses and romance-focused vacation,” model supervisor Alex Ottenheimer, instructed Adweek. “Primarily based on the success of our Valentine’s Day Ship Your Ex A Cactus marketing campaign final 12 months, we wished to go one step additional to create an actual, edible scorpion present, impressed by our Southwestern roots and signature strawberry guava seltzer taste.
