Crypto market token.com has partnered with inventive firm 20something to disclose a brand new model technique and visible id. token.com launched in 2017, and the crypto firm’s model makeover comes scorching off the tails of a aggressive pitch.
Given crypotocurrency’s risky and complicated nature, most crypto alternate platforms mimic buying and selling platforms, deviating from mainstream functions. As such, it may be a spot of confusion which will discourage new customers from becoming a member of, catering to full-time crypto trackers and customers as a substitute.
Primarily based on this understanding and its challenges, token.com’s rebrand centres across the concept to ‘Make investments with Intent’. Transferring away from the same old relationship between customers and crypto, the brand new outlook heads in the direction of value-led investments in tasks and real pursuits.
Furthermore, the ‘Intent’ portion of the concept is a dominant think about Person Expertise (UX) design. As fixing buyer intentions drive strategic UX designs, token.com’s platform replace is optimised for fast, simple searches and to assist them make well-calculated selections.
Together with 20something and ON for digital design and growth, token.com’s refurbished web site and app convey a brand new digital expertise to its forefront. Visually, the platform options putting illustrations by illustrator Bertrand Aznar – a breath of contemporary air in comparison with different crypto platforms.
By doing so, token.com takes a step in the direction of being a social platform reasonably than a daily digital crypto buying and selling place. Its final aim is to create a extra humanised method for cryptocurrencies and tokens, whereas making it handy and inside attain for customers. With that, the viewers will perceive higher what they’re investing in for his or her future.
