Analytics agency Jumpshot shuts down
In 2020, following crucial articles about its information assortment and gross sales practices, analytics agency Jumpshot was shut down by its mum or dad firm Avast.
Jumpshot was made well-known inside the search engine optimisation trade by SparkToro founder Rand Fishkin’s (closely criticized and broadly circulated) zero-click evaluation and displays.
Articles from Vice, PC Magazine and Motherboard claimed that Avast and Jumpshot have been “secretly harvesting” customers’ searching habits, packaging it and reselling with out their full data.
Fishkin defended the corporate and faulted the publications for what he stated was incomplete and biased reporting.
Learn all about it in With Jumpshot shuttered, the place will SEOs get their ‘zero-click’ repair now?
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Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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In regards to the writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing day by day about search engine optimisation, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Advertising and marketing Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
