Expedia buys Travelocity
In 2015, Expedia purchased rival Travelocity for $280 million amid sluggish journey trade progress and strain from rebel journey suppliers.
Expedia had truly been powering Travelocity.com since 2013. So the acquisition appeared fairly logical from each views.
On the time, Expedia additionally owned a number of on-line journey manufacturers: Motels.com, Hotwire, eLong and Trivago.
Learn all about it in Journey Search Consolidation: Expedia Buys Rival Travelocity For $280M
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Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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Concerning the writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing each day about search engine marketing, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention collection, SMX – Search Advertising Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
