Monday, February 13, 2023
HomeMarketingToday in search advertising and marketing historical past: February 13

Today in search advertising and marketing historical past: February 13


Google AMP tales launch

In 2018, Google launched a brand new, visually wealthy cell content material format designed to generate extra engagement from customers.

Breaking with earlier steering, Google didn’t intend for one of these AMP content material to match your non-mobile content material. As a substitute, this mobile-only content material was purported to be distinctive.

Particularly, Google mentioned AMP Story content material must be “fulfilling and standalone.”

Along with Hearst and The Washington Put up, Google labored with CNN, Meredith, Mashable, Mic, Vox and Condé Nast to develop and roll out AMP Tales.

Dig deeper:


Additionally on this present day


Google: ‘We do updates on a regular basis’ — considerably confirming February replace rumors

2020: Google’s Danny Sullivan referred to the corporate’s recommendation given round “a number of updates” in November 2019.


Large Google Companions program modifications are coming: What you’ll have to qualify

2020: There have been new necessities for companies to attain and keep Google Companion standing beginning in June.


Google backtracks on utilizing (related) key phrases in your Google My Enterprise description

2020: An replace to the assistance web page about including key phrases to enhance visibility in native search outcomes was disputed by native SEOs and shortly eliminated.


TechTarget cites technical search engine optimization points as cause for 25% decline in Google site visitors

2020: In TechTarget’s current earnings report, the corporate mentioned unpaid site visitors represented 94% of general site visitors within the quarter.


Enterprise homeowners can now reply to critiques on Google Maps desktop

2019: Enterprise homeowners with verified Google My Enterprise listings might reply to critiques left about their enterprise immediately in Google Maps on desktop.


Google exams adverts in Assistant outcomes

2019: With the Assistant on a billion units, the transfer was inevitable.


Google allows ‘be a part of waitlist’ for eating places

2019: Clicking on the be a part of waitlist button opened a display that identifies the present wait time and enabled customers to enter their get together measurement.


Google launches new search for ‘individuals additionally seek for’ search refinements

2018: The strategies both loaded on delay or when a person clicked on a consequence after which clicked again to the search outcomes.


Noticed: Hyperlinks to competing purchasing engines in UK Google Buying outcomes

2018: The brand new “inclusive” look was in response to the European Fee’s antitrust ruling towards Google.


Google: No touch upon risk of a Feb. 7 algorithm replace

2017: Many site owners and SEOs had been noticing some important modifications in Google’s search rankings algorithm.


Google’s ‘individuals additionally ask’ search function formally positive aspects dynamic loading

2017: Google’s individuals additionally ask function gained a brand new means for searchers to discover subjects within the desktop and cell search outcomes.


Google Maps new function lets customers create lists of saved locations that may be shared & accessed offline

2017: Customers might hold monitor of saved locations and share lists with others by way of textual content, e mail and common messaging apps.


Google Webmaster Instruments Information Stopped Updating Virtually A Week In the past

2015: The info and instruments had stopped updating Feb. 7.


Search In Pics: Google Disco Ball, A Cacoon & YouTube Cafe

2015: The newest photographs exhibiting what individuals eat on the search engine firms, how they play, who they meet, the place they communicate, what toys they’ve, and extra.


Google Provides Recommendation On Faceted Navigation & Infinite Scroll Internet Pages

2014: Methods to make infinite scroll pages and faceted navigation extra search engine pleasant.


Will eleventh Hour Objections Derail The Google-EU Antitrust Settlement?

2014: EU Commissioners had been contemplating forcing further discussions or stopping the settlement from changing into ultimate.


Bing Advertisements Expands Cell Sitelinks Protection In US, Will Roll Out To EU Markets

2014: Bing Advertisements had enabled over 60% of the cell site visitors on the Yahoo Bing Community to run sitelinks within the U.S.


Inexperienced Ribbon, Minimal Wage, Local weather Adjustments: Google Searches For The State Of The Union

2013: A few of the attention-grabbing developments we noticed on Google because of the State of the Union handle.


Panic Flu Searches Could Have Tricked Google Flu Developments Into Pondering Issues Have been Worse

2013: Google Flu Developments overshot the p.c of the U.S. inhabitants with influenza-like sickness by almost double what the CDC reported.


A “Cool” Google Wealthy Snippet For Snow Situations

2013: It contained snow depth statistics, new snow stats inside 24 and 72 hours, the situations of the snow, the lifts open on the mountain, the present climate and extra.


Google Hits 67 P.c Market Share Once more, Bing Hits One other All-Time Excessive [comScore]

2013: Search exercise was up 11% in January over December, to nearly 19.5 billion “core” searches.


Google Fixes Bug That Required Cookies To Search

2012: Google additionally initially reconfirmed that requiring cookies “shouldn’t be one thing we’re testing or rolling out.”


The place’s It Harm? After You Search For A Symptom, New Google Well being Search Outcomes Recommend Causes

2012: Google launched improved outcomes that shortened the time from symptom-related search to the invention of potential medical causes and situations.


Google Apologizes, Continues To Tweak Buzz

2010: Google introduced three tweaks to Buzz (together with altering auto-follow to auto-suggest) and provided an apology for what it referred to as a “difficult week.”


Google: ‘Don’t Blame Us For Terrorism’

2009: Google mentioned it shouldn’t be blamed for terrorist use of Google Earth.


Google Analytics On The iPhone: 3 Apps Reviewed

2009: The great, unhealthy, and ugly of Google Analytics apps on the iPhone (Analytics App, myAnalytics and Analytics Professional).


Newspapers, Google And The “Devaluation” Of Content material

2009: “Google is nice for Google, nevertheless it’s horrible for content material suppliers, as a result of it divides that content material quantitatively somewhat than qualitatively.”


Android Paid Apps Launch: “It’s Enterprise Time”

2009: builders can begin charging for his or her apps and shoppers will begin having access to and paying for chosen apps on Android telephones.


Yahoo Discontinues MyWeb, Pushes Scrumptious

2009: MyWeb launched in 2005, as a part of Yahoo’s imaginative and prescient for a “very particular person Internet.”


Google AdWords To “Strictly Implement” Show URL Coverage

2008: The coverage was remaining the identical, however beginning April 1, Google would start “strictly implementing” it.


Google Examine: 1.3% Google Searches Return At Least One Malicious Outcome

2008: They checked 66.5 million URLs and located that 3.4 million had been “suspicious” and three.4 million had been malicious, pointing to 181,699 touchdown websites.


Information Company A Potential Companion For Yahoo In Avoiding Microsoft, Google Curiosity ‘Wanes’

2008: Antitrust realities had been probably on the coronary heart of Google’s diminishing curiosity in a search deal.


Third Annual Yahoo Searchlight Awards Occur In opposition to Surreal Backdrop

2008: As Yahoo was shedding its promised 1,000 employees.


Microsoft adCenter Says No To Spanish Touchdown Pages For US Site visitors

2008: The touchdown web page was concentrating on U.S.-based Spanish-speaking prospects.


WPP To Consolidate Search Companies Underneath GroupM And Outrider Model

2008: This consolidation created a worldwide search company with places of work on a number of continents.


Google On Centerfold Of Marie Claire

2008: The 12-page piece was named Vogue for Work on the Google Headquarters and highlighted mannequin Britni Standwood all through the Googleplex.


Google Maps Provides “Report Incorrect Information” Hyperlink

2007: For any unverified enterprise itemizing, Google would present a “report incorrect knowledge” hyperlink that took you to a web page to simply notify Google of the issue.


Google Search Outcomes Now Could Show Malware Warnings

2007: Google’s “This web site might hurt your pc” message linked on to a Google assist doc explaining the message in additional element.


Google Advertisements Getting New Google Checkout Badges

2007: The icon can be up to date to a badge format just like the Google Checkout buttons utilized by retailers for the reason that program began.


Google Loses In Belgium Newspaper Case

2007: A Belgium courtroom discovered that Google did violate copyright when together with materials from a number of Belgian newspapers in its search index.


InfoSpace Joins Forces With FAST For Cell Search

2007: It sought to marry InfoSpace’s provider relationships and content material experience with FAST’s search expertise and PPC platform on cell units.


Wordtracker Provides UK Key phrases Choice To Key phrase Instruments

2007: These wanting to focus on the UK area would have an choice to specify UK key phrases solely and be proven associated key phrases based mostly on that knowledge.


SingingFish.com Now Redirects To AOL Video Search

2007: AOL bought SingingFish.com in November 2003.


Particular Valentine’s Day Playing cards For SEOs

2007: Messages included “I like you greater than hyperlinks from Google itself,” “Roses are pink, violets are blue, hyperlink bait is enjoyable and so are you.” 


Eurekster Provides Extra ‘Wiki’ To Swickis

2007: Eurekster added Q&A performance to Swickis (social site-search widgets) and the power for web site customers so as to add hyperlinks immediately into the positioning’s index.


From Search Advertising Expo (SMX)


Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.


< February 12 | Search Advertising Historical past | February 14 >



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