Movies are a compelling approach to drive web site visitors and generate leads. In keeping with a report printed by Renderforest, manufacturers that used video content material of their demand technology technique generated 69% extra leads and 80% extra conversions than those who didn’t.
And these numbers are solely going up as companies use Fb Stay for his or her demand technology methods.
The Energy of Fb Stay Video
Apart from sharing video printed on their web site to their social media accounts, companies are actually creating movies particularly designed for social platforms.
Importing standard movies to Fb and different social media platforms is efficient at grabbing the eye of your target market. Nevertheless, it lacks one key ingredient: Actual-time interplay together with your target market.
As Fb’s founder Mark Zuckerberg explains (and exhibits) within the video under, Fb Stay movies provide the likelihood to work together together with your viewers in actual time. You possibly can see the feedback and reactions out of your viewers and reply by giving them a shoutout or by answering their questions instantly.
Fb Stay movies are additionally low-cost and straightforward to provide and publish. They’re additionally extra genuine, based on Aaron Haynes, CEO of Loganix. “Because it’s a reside video, you don’t want to spend so much of time modifying and sprucing the video earlier than you publish it,” he factors out. “You don’t even have to have a powerful wanting background if you movie your video. It may be as uncooked, actual, and spontaneous as you need. This makes your model extra genuine and extra interesting to your target market.”
Extra importantly, Fb Stay movies are extra prone to seem in your followers’ newsfeeds. That is essential as a result of modifications in Fb’s algorithms have now made it harder for manufacturers to get their content material seen by followers. By doing Fb Stay movies, companies have a greater likelihood of driving natural visitors to their Fb web page and, finally, to their web site.
Right here’s why:
- 1 out of 5 Fb movies is a reside video (TechCrunch)
- Viewers depart 10x extra feedback on Fb Stay movies (Wired)
- 82% favor watching a reside video over different varieties of posts on social media (QuickSprout)
- 80% would select to observe a reside video than learn a weblog submit (LiveStream)
So Why Do You Want E-mail?
The interplay together with your followers and followers by means of a Fb Stay video lasts so long as the video. After that, nonetheless, your viewers usually don’t instantly soar to your web site to purchase your services or products. So you could have a approach to proceed the interplay with them so that you could persuade them to purchase at a later time.
That’s why you continue to have to get your viewers onto an e mail listing. From there, you possibly can create a lead nurturing marketing campaign that can present them with focused content material to realize their belief and get rid of objections.
Additionally, since you personal your e mail listing, you don’t have to fret about shedding contact ought to Fb’s system go down.
Signal Up for the Vidyard Publication
Tips on how to Use Fb Stay to Generate Leads
1. Put together Your Lead Magnet
Earlier than you go reside on Fb, you could have one thing to supply your viewers. E-mail addresses are, in any case, private info so you could give viewers one thing they’ll discover definitely worth the alternate.
A content material improve is a wonderful alternative for a Fb Stay lead magnet as a result of it offers further complementary info that aligns with what you shared in your video.
2. All the time Have a Plan
Even when Fb Stay movies look spontaneous, you continue to have to provide you with a plan of motion and a objective you propose to perform by the top of the video.
One one that does a fantastic job at that is Amy Porterfield, host of the On-line Advertising and marketing Made Straightforward podcast and co-author of the guide Fb Advertising and marketing All-in-One for Dummies.
You possibly can see from her Fb Stay movies (together with the one under) that she follows a particular agenda. First, she states her matter for the printed. Then, she mentions who the video is for. From there, she offers her viewers an summary of what’s going to occur in the course of the video. Then she delivers what she guarantees, solutions a few of her viewers’ questions, and ends by inviting her viewers to obtain her content material supply.
3. Don’t Skimp on High quality Content material
Speaking a few matter that issues to your followers is what is going to get them to observe your reside movies. However if you need them to maintain watching till the very finish and maintain coming again for extra, you could be sure to present them with high quality video content material.
There are 4 key issues you are able to do to create a high quality video:
- Share a narrative: Begin with an introduction adopted by a battle (the issue), and finish by providing an answer. This format will assist your viewers keep engaged all through your total reside video.
- Attraction to feelings: Viewers that may join with the message you’re conveying in your movies at an emotional degree will likely be extra keen to take motion.
- Train your viewers one thing: 59% of key choice makers watch movies to study one thing new. So just remember to give them simply that.
- Be Relatable: You want to clearly point out in your video that you simply perceive the challenges that your viewers are going by means of. This won’t solely allow you to join with them, but in addition present them why you’re the perfect particular person to assist them overcome them.
Vidyard’s VP of Advertising and marketing, Tyler Lessard, goes into extra element in a Chalk Speak video about learn how to create high quality movies that ship distinctive worth to your followers. He additionally shares further perception about learn how to leverage movies to fill in gaps in your content material advertising and marketing technique and learn how to map them all through your gross sales funnel.
4. Embody Your CTA in (and Round) Your Video
In the end, you need your viewers to subscribe to your e mail listing on the finish of your reside video. So, just remember to point out your call-to-action (CTA) at completely different components of your video in order that they know what to do subsequent—even when they don’t stick round till the very finish.
Remember to embody a hyperlink to your opt-in type within the video description and in any of your replies to the feedback viewers depart throughout your reside video.
Check out this screenshot from the reside video Todd Herman did about his 90 Day Yr course.
Discover that he included the hyperlink to his course within the description and the feedback. This makes it simpler for his viewers to click on and join.
Remember to maintain your CTA quite simple. In any other case, you could end up getting tongue-tied whereas selling this to your viewers.
5. Promote Your Fb Stay video
Sure, you continue to have to do a little bit of promoting earlier than and instantly after your broadcast so you possibly can attain extra individuals and get them to subscribe to your e mail listing.
Listed below are some solutions:
- Schedule your reside video upfront: Fb permits Verified Pages to schedule broadcasts upfront utilizing the Stay API. As soon as your broadcast has been scheduled, Fb will ship out a notification to your followers. You can even share the hyperlink to these in your e mail listing and to different Fb pages and teams (remember to get permission first from the proprietor and moderators).
- Create a Fb occasion: Fb means that you can create an announcement about your upcoming Stay Video. It additionally means that you can invite your followers and people in your private community to the occasion.
- Enhance a video advert: Somewhat than making a static picture selling your Fb reside video, why not create a Fb video advert to advertise your reside video? It may be so simple as animating the textual content like this:
Or one thing as fancy as an invite video like this:
A video advert will seize the eye of your target market as they scroll by means of information feed. Remember to embody particulars about your upcoming video in order that they know what to anticipate.
6. Repurpose Your Fb Stay Video
Fb saves your Stay Video after you cease streaming. You possibly can repurpose this by embedding it in considered one of your weblog posts or supply it as further useful resource materials in your web site.
You can even add it to YouTube. Create a emblem watermark and add it to your video and embody the hyperlink to your lead magnet within the video description so that you could get much more individuals to subscribe to your e mail listing.
The potential of utilizing Fb Stay to generate leads and develop your e mail listing is large since you get the perfect of each worlds. It offers you the flexibility to supply helpful content material to your target market in a format they like. On the identical time, you get the prospect to have interaction together with your viewers and drive motion.
