Tips on how to Create an E book From Begin to End [Free Ebook Templates]

Studying tips on how to create an book might be overwhelming. Not solely do you need to write the content material, however you additionally have to design and format it right into a professional-looking doc that folks will wish to obtain and browse.

You may already be acquainted with fiction or non-fiction ebooks, however what precisely is an book within the advertising and marketing trade, and why do they ship such nice outcomes for entrepreneurs?

On this put up, you will be taught:

36 Free E book Templates – Obtain Now

Obtain HubSpot’s 36 free book templates to create an book on PowerPoint, Google Slides, or Adobe InDesign.

In 2021, book gross sales elevated 38% for writer HarperCollins, following a pattern of elevated income earnings for the corporate. Though it is a snapshot of 1 writer’s success, it speaks to a extra vital motion towards digital content material consumption amongst entrepreneurs.

Lead magnets are available many varieties, however the book nonetheless reigns supreme. They offer the reader:

• In-depth digital content material in an atmosphere largely overrun with fast headlines and soundbites
• Visible knowledge that compliments the editorial content material
• On-demand entry to the book content material

Your enterprise advantages from publishing an book, too. Turning a revenue, buying new clients, producing buzz, and changing into an trade thought chief are only a few benefits of this kind of content material.

For example, nonetheless, that you’ve a implausible weblog stuffed with long-form content material. Why on this planet would you wish to provide your readers an book? Is it even price your time?

Listed below are some benefits ebooks provide content material creators:

• Not like long-form printed publications bought in-store or shipped, an book is straight away accessible everytime you’re able to learn.
• You possibly can put it behind an opt-in or “gate,” incentivizing your web site customer to grow to be a lead if they need the knowledge.
• In some methods, ebooks have design capabilities like in-depth charts, graphs, and full-page pictures, which you will not be capable to obtain in your weblog.
• After the preliminary creation of the book, you’ll be able to distribute the file a mess of occasions with no extra manufacturing value. In addition they don’t have any related delivery charges.
• You possibly can embed hyperlinks to different media within the book file, encouraging the reader to have interaction together with your content material additional.

Maybe extra importantly, ebooks provide a number of benefits on your viewers:

• Ebooks are extremely moveable and might be saved on many units with none related bodily cupboard space.
• The reader will get the selection to print the book out in the event that they wish to devour the knowledge in a standard bodily format. In any other case, the digital format is environmentally pleasant.
• Ebooks are extra accessible, giving readers the flexibility to extend font sizes and/or learn aloud with text-to-speech.
• They’re additionally simply searchable if the reader is on the lookout for one thing particular.

Furthermore, with lead era being the highest purpose for content material advertising and marketing, ebooks are a vital a part of a profitable inbound advertising and marketing program.

On this put up, we’ll stroll you thru the ins and outs of making an book by, properly, creating an book. And should you’re nervous about your missing design abilities, we’ve acquired you coated.

Received your free book templates? Able to make an book? Nice — let’s get to it.

Ebooks might be saved in considered one of a number of codecs. Relying in your end-user, although, you may discover a use for any of the next file sorts:

PDF

PDFs are seemingly essentially the most well-known file sort. The “PDF” extension stands for “Moveable Doc Format,” and is greatest for ebooks that should be learn on a pc (digital entrepreneurs, you will wish to bear in mind this one). We’ll speak extra about tips on how to save your book as a PDF later on this article.

EPUB

This file sort stands for “Digital Publication,” and is a extra versatile book format. By that, I imply EPUB ebooks can “reflow” their textual content to adapt to varied cell units and tablets, permitting the book’s textual content to maneuver on and off totally different pages primarily based on the gadget’s measurement on which a person is studying the book. They’re significantly useful for viewing on smaller screens, equivalent to smartphones and the Nook from Barnes and Noble.

MOBI

The MOBI format originated from the Mobipocket Reader software program, which was bought by Amazon in 2005 however was later shut down in 2016. Nevertheless, the MOBI file extension stays a preferred book format appropriate throughout the most important e-readers (besides the Nook).

Whereas the format has some limitations, equivalent to not supporting audio or video, it helps DRM, which protects copyrighted materials from being copied for distribution or seen illegally.

Newer Kindle codecs are primarily based on the unique MOBI file sorts.

AZW

That is an book file sort designed for the Kindle, an e-reader gadget by Amazon. Nevertheless, customers can even open this file format on smartphones, tablets, and computer systems.

ODF

ODF stands for OpenDocument Format, a file sort meant primarily for OpenOffice, a collection of open-source content material creation packages just like Microsoft Workplace.

IBA

IBA is the proprietary book format for the Apple iBooks Creator app. This format does help video, sound, pictures, and interactive components, however it is just used for books written in iBooks. It isn’t appropriate with different e-readers.

Knowledge Visualization 101: Tips on how to Design Charts and Graphs [Free Download]

Ebooks can improve the visibility and credibility of your corporation whereas positioning your model as a thought chief in your trade. Nevertheless, these ebooks can generally be onerous to put in writing, despite the fact that they provide many advantages.

Listed below are some confirmed suggestions that can assist you write glorious ebooks.

1. Select a subject that matches your viewers’s wants.

Keep in mind: The purpose of your book is to generate leads on your gross sales staff, so decide a subject that can make it simple for a prospect to go from downloading your book to having a dialog together with your gross sales staff.

This implies your book should not deviate a lot from the subjects you cowl in your different content material distribution channels.

Somewhat, it is your alternative to do a deep dive right into a topic you have solely flippantly coated till now, however one thing your viewers desires to be taught extra about.

For instance, in listening to gross sales and buyer calls right here at HubSpot, I’ve discovered that creating ebooks is an enormous impediment for our viewers, who’re entrepreneurs themselves. So if I can present not solely this weblog put up however sources to make book creation simpler, I am specializing in the appropriate matter that can naturally result in a gross sales dialog.

Listed below are some pattern book titles to contemplate to get your artistic juices flowing.

• X Greatest Practices for [Insert Industry/Topic]
• An Introduction to [Insert Industry/Topic]
• X Frequent Questions About [Insert Industry/Topic] Answered
• X [Insert Industry/Topic] Statistics For Higher Choice-Making
• Be taught From The Greatest: X [Insert Industry/Topic] Consultants Share Insights

(Notice: Substitute “x” with an acceptable quantity.) You may as well use our free Weblog Matter Generator instrument to develop extra concepts. Most weblog subjects might be complete sufficient to function longer-form book subjects.

For this weblog put up, I’ll use the PowerPoint model of template two from our assortment of 5 free book templates. By way of every part of this put up, I am going to present a side-by-side of the template slide and the way I personalized it.

Under, you will see my personalized cowl with my sales-relevant book matter. For assist with writing compelling titles on your ebooks, try the ideas on this weblog put up.

2. Define every chapter of your book.

The introduction to your book ought to set the stage for the ebook’s content material and draw the reader in.

What’s going to you cowl in your book? How will the reader profit from studying it? For recommendations on tips on how to write an efficient introduction, try this put up.

Some book creators say that an book is solely a collection of weblog posts stitched collectively. Whereas I agree it is best to deal with every chapter as a person weblog put up, the chapters of your book must also move fluidly from one to the opposite.

One of the best ways to stipulate your book is by pondering of it as a crash course on the sales-relevant matter you chose. In my instance of making an book, I do know I have to cowl tips on how to:

• Write efficient copy
• Design an book
• Optimize ebooks for lead era and promotion

Whereas my instance has a couple of chapters, take into account that your book doesn’t must be prolonged.

Right here’s a golden rule to observe concerning book size: Write what is required to coach your viewers about your chosen matter successfully.

In case your book requires 5 pages, nice! If it requires 30 pages, so be it. Simply do not waste phrases pondering it is advisable to write a prolonged book.

Let’s now transfer on to the precise copy you are writing.

3. Break down every chapter as you write.

Get writing! Right here, you’ll be able to method every chapter the best way you may write an extended weblog put up — by compartmentalizing every chapter into smaller sections or bullet factors, as proven within the image under.

This helps you write merely and clearly, somewhat than utilizing refined language to convey every level. It is the simplest method to educate readers and assist them perceive the brand new materials you’re offering.

Make sure you preserve a constant construction throughout every chapter, as properly. This helps you determine pure transitions between every chapter so there is a clear development from one chapter to the subsequent (merely stitching weblog posts collectively can rob you of this high quality).

These practices ought to maintain true for all of your different advertising and marketing efforts, equivalent to e-mail advertising and marketing, call-to-action creation, and touchdown web page improvement. “Readability trumps persuasion,” as Dr. Flint McGlaughlin of MECLABS typically says.

Wish to ensure you’re preserving your book thrilling for readers? Listed below are some key suggestions to bear in mind:

• Use key phrases within the title that emphasize the worth of your provide. Examples embody adjectives like “superb,” “superior,” or “final.”
• Preserve your format constant, so that you create a psychological mannequin for readers and improve their understanding of the fabric.
• When acceptable, use formatting — like bulleted lists, daring textual content, italics, and font measurement modifications — to attract individuals’s eyes to your most necessary content material or emphasize particular factors you need readers to recollect.

4. Design your book.

Our downloadable book templates are provided in each PowerPoint and InDesign. For this instance, we’ll present you tips on how to do it in PowerPoint, since extra individuals have entry to that software program. (In the event you want a refresher, right here’s a beginner-friendly information on tips on how to use PowerPoint.)

We solely have one “chapter web page” within the template (slide three). To create extra chapter pages, or any pages actually, merely right-click the slide and select Duplicate Slide. This may make a duplicate of your slide and assist you to drag it to its correct place in your book through the sidebar or Slide Sorter part of PowerPoint. You possibly can then customise it for any subsequent chapters.

5. Use the appropriate colours.

Ideally, our free book templates would magically match your model colours. However they most likely do not; that is the place you get to really personalize your work. Nevertheless, as a result of ebooks provide extra actual property for coloration than your brand or web site, it is good to contemplate secondary colours inside your model’s coloration palette. Ebooks are the place this coloration scheme can actually shine.

To discover ways to add your model’s colours to PowerPoint, try this weblog put up. That manner, you’ll be able to customise the colour scheme in our book templates to match your model!

6. Incorporate visuals.

Pictures and graphics in ebooks are onerous to get proper. The important thing to creating them match properly is to think about them as complementary to your writing. Whether or not you add them throughout or after you’ve completed writing your book’s copy, your visuals ought to serve to spotlight an necessary level you’re making or deconstruct the that means of an idea in an easy-to-understand, visible manner.

Pictures shouldn’t simply be there to make the book simple on the eyes. Somewhat, they need to be used to reinforce the reader’s understanding of the fabric you’re protecting. In the event you need assistance gathering visuals, we now have three units of free inventory photographs that may make it easier to alongside the best way:

And should you’re compiling a data-heavy book, you may wish to obtain our free knowledge visualization book for recommendations on designing compelling charts and graphs on your content material.

7. Spotlight quotes or stats.

One other method to improve your book is by highlighting quotes or stats inside your design. Simply make certain the quote or stat you are utilizing genuinely provides worth to the content material.

Whether or not you are emphasizing a quote or including a visible, preserve all of your content material throughout the similar margins. In case your copy is constantly one-inch indented in your web page from each the left and proper sides, preserve your designed components aligned utilizing that very same spacing.

8. Place acceptable calls to motion inside your book.

Now that your content material is written and designed, it is time to optimize it for lead era, reconversion, and promotion.

Take into consideration how you bought right here — you clicked on a call-to-action (CTA) in an e-mail, on a social media put up, or some other place. A CTA is a hyperlink or visible object that entices the customer to click on and arrive at a touchdown web page that can get them additional engaged together with your firm.

Since your book readers have most likely transformed into results in get their fingers in your book, use the CTAs inside your book to reconvert your readers and propel them additional down your advertising and marketing funnel.

For example, a CTA can result in one other provide, your annual convention’s registration web page, or perhaps a product web page. Relying on what this subsequent motion is, CTAs might be an in-line rectangle or a full-page teasing the subsequent provide (see each pictures under).

To hyperlink the CTA in your book (or any picture or textual content in your book) to your vacation spot URL, merely go to Insert >> Hyperlink in PowerPoint.

We have even designed 50 customizable calls-to-action in PowerPoint you’ll be able to obtain and use in your ebooks. You possibly can seize them right here.

Now, we do not have a devoted CTA template slide within the PowerPoint book templates … but it surely’s nonetheless easy! You simply must duplicate the Header/Subheader slide and customise the copy or add pictures as wanted. You may as well go to Insert >> New Slide and work from there.

You have seen these letters on the finish of information earlier than. Brief for Moveable Doc Format, the .PDF file sort basically freezes your book so it may be displayed clearly on any gadget. A well-liked various to PDFs is the .EPUB file sort. See a comparability of EPUB to PDF right here.

10. Create a devoted touchdown web page on your book.

Your book must be obtainable for obtain by means of a touchdown web page in your website. A touchdown web page is an online web page that promotes/describes your provide and offers a type that guests have to fill out with their contact data to entry your book. That is how one can convert your guests into enterprise leads that your gross sales staff can finally observe up with.

For example, you went by means of this touchdown web page to entry this book template.

In the event you’re nonetheless undecided tips on how to get began, obtain this free book to be taught extra about optimizing your touchdown pages for conversion.

• Promote your new book in your web site. For instance, function a CTA or hyperlink to your provide’s touchdown web page in your sources web page and even your homepage.
• Promote your book by means of your weblog. For example, take into account publishing an excerpt of your book as a weblog put up. Or write a separate weblog article on the identical matter as your book, and hyperlink to it on the finish of your put up utilizing a call-to-action to encourage readers to continue to learn. (Notice: This very weblog put up is the right instance of tips on how to promote an give you created with a weblog put up.)
• Ship a segmented e-mail to contacts who’ve indicated an curiosity in receiving presents out of your firm.
• Leverage paid promoting and co-marketing partnerships that can make it easier to promote your book to a brand new viewers.
• Publish posts to social media with a hyperlink to your book. You may as well improve social shares by creating social media share buttons inside your book, equivalent to those on the backside proper of this book.

After your content material is launched and promoted throughout your advertising and marketing channels, you’ll additionally need advertising and marketing analytics to measure your dwell product’s success.

For example, it is best to have touchdown web page analytics that provides you perception into how many individuals downloaded your book and transformed into leads and closed-loop analytics that present what number of of these individuals finally transformed into alternatives and clients for your corporation.

And with that, we have constructed an book, people! You possibly can try the packaged model of the instance I constructed right here:

After your content material is launched and promoted throughout your advertising and marketing channels, you’ll have to have advertising and marketing analytics to measure your ebooks’ success. For example, have touchdown web page analytics that provides you perception into how many individuals downloaded your book or present what number of of these downloaders transformed into alternatives and clients for your corporation.

Generally, the perfect book for your corporation is already strewn throughout a collection of weblog posts. In the event you’ve spent the final month writing articles all on the identical topic for your corporation, think about how these posts would look stitched collectively?

Every article can start a brand new chapter. Then, as soon as this book is created, you’ll be able to put it up for sale on a touchdown web page, hyperlink to this touchdown web page from every weblog put up, and generate leads from readers who wish to obtain your entire weblog collection in a single handy book.

Earlier than setting a worth on your book, perform a little research. Decide who your viewers is, what they’re prepared to pay, and the way many individuals inside your goal market may be prepared to purchase it. Then, decide the platforms you’ll promote your book by means of. Amazon? Apple Books? Your web site? You possibly can analysis how a lot ebooks often go for on these websites and incorporate this perception into your pricing technique.

How is an book structured?

There is not any set rule for organizing your content material into an book. It typically mimics the construction of a novel or textbook (relying on what it’s you are writing about). However, it is best to make sure to adhere to some facets of an book.

Ebooks sometimes have a system of chapters and supporting pictures. Like a weblog put up, in addition they do properly when additional segmenting their textual content with subheaders that break down the dialogue into particular sections. In the event you’re writing about skilled sports activities, for instance, and considered one of your chapters is about Main League Baseball (MLB) within the U.S., you may wish to set up subchapters concerning the varied groups belonging to the MLB.

What can an book be about?

Something. Properly, inside cause.

Ebooks are merely a marketer’s manner of delivering a number of essential data in a type their potential clients are most prepared to learn.

For instance, an environmental firm may write an book about water conservation. They may additionally focus an book completely on utilizing their water-saving product or the way it helped a buyer remedy an issue.

Analysis is a big a part of book creation, irrespective of your book’s matter. Opposite to short-form content material like articles and movies, the content material of an book is based on belief and proof. A person who obtains (or requests entry to) your book desires the complete story, not simply the bullet factors. That features all of the content material and testing you went by means of to provide the book.

Are you able to edit an book?

Nope.

An book cannot be edited as soon as it has been saved in one of many main file codecs, so it is best to make sure you have an editable model saved in a program like Microsoft Phrase.

However why would you need your book to be uneditable? Making ebooks uneditable ensures the content material stays unchanged — each the format and the knowledge — because it’s shared between a number of customers.

You possibly can edit ebooks in the event that they’re saved utilizing an editable PDF, a function that’s particular to Adobe Acrobat — the founding program of the PDF file sort. Discover ways to edit PDFs in this weblog put up.

How do you learn an book?

You possibly can learn an book on many alternative units: iPhone, Android smartphones, a Macbook, PC, and e-readers such because the Nook and Kindle. The latter two units are sometimes used to learn novels in digital type. Nook and Kindle house owners can retailer 1000’s of books (actually) on a single Nook or Kindle.

Share Your Experience in an E book

Ebooks are one of many high changing lead magnets a enterprise can provide to its viewers. Creating an book is all about delivering excessive worth at a low worth level to generate a excessive gross sales quantity.

Ebooks work properly for brand new companies on the lookout for model consciousness and established firms securing a spot as an trade thought chief.

As long as you and your staff have outlined what success seems like on your book launch, you’ll reap the rewards of this stand-alone asset for months — and even years — to return. So get began in your book utilizing the free template obtainable within the provide under.

Editor’s be aware: This put up was initially revealed in November 2018 and has been up to date for comprehensiveness.