TikTok actually desires to make live-stream commerce a factor, which might then allow it to comply with within the footsteps of its Chinese language sister app, Douyin, and switch the short-form video platform right into a money-making machine for an enormous variety of creators.
Douyin generated $119 billion value of product gross sales by way of stay broadcasts in 2021, a 7x improve year-over-year, whereas the variety of customers participating with eCommerce live-streams exceeded 384 million, near half of the platform’s consumer base.
Given this, it’s clear the place TikTok can also be headed, which might facilitate higher income share, and preserve extra creators aligned to the app.
Which is why TikTok not too long ago commissioned a brand new survey by Ipsos to supply extra perspective on why manufacturers ought to be trying to live-stream commerce within the app.
The research discovered that:
- 1 in 5 stay streaming customers watch TikTok LIVE, and of that group 62% watch it day by day
- Users on TikTok are 50% extra keen on branded LIVE content material than non-TikTok customers
- 50% of TikTok customers have purchased one thing after watching TikTok LIVE
The stats are compelling, and whereas it stays to be seen whether or not western audiences will probably be as receptive to live-stream buying as Chinese language shoppers have been, there’s clearly alternative there for these that may get it proper.
TikTok has compiled the important thing knowledge factors into the beneath infographic, whilst you can learn extra about the benefits of TikTok live-streaming right here.
