TikTok Shares Insights into the Potential of Dwell-Streaming for Manufacturers [Infographic]

May live-streaming on TikTok be of profit to your model?

Dwell-streaming is a large a part of TikTok’s Chinese language model (Douyin), with billions being spent on TikTok live-stream commerce yearly within the area.

However to this point, western audiences have not been as receptive. But.

TikTok remains to be working by way of its live-stream commerce integration, and it stays assured that it’ll catch on with western viewers, because it has in China. And if it does, that would open up a spread of recent alternatives, for a lot of manufacturers, and will quick change into a key consideration to your technique.

For reference, Douyin alone generated $119 billion value of product gross sales by way of stay broadcasts in 2021, a 7x improve year-over-year. That is an enormous market alternative, if TikTok can get it proper. 

To supply extra context, TikTok has revealed a brand new overview of the model alternatives of TikTok Dwell.