TikTok has slapped a proverbial glove throughout the face of Instagram, in retaliation for IG copying all of its stuff, with the addition of a brand new ‘Picture Mode’ for nonetheless pictures within the app.
As you’ll be able to see on this instance, Picture Mode appears precisely like Instagram, with customers capable of put up carousels of nonetheless pictures that customers can scroll via within the app.
As per TikTok:
“Picture Mode permits you to share carousel posts of nonetheless pictures that routinely show one after one other. You’ll be able to add music to soundtrack the pictures, which viewers can swipe via at their very own tempo.”
Which doesn’t appear to make a heap of sense on TikTok – however then once more, perhaps it’ll open up new artistic choices and use instances which is able to improve the general providing of the app.
You’ll be able to already think about the way it may spark new tendencies, like earlier than and after photographs of an evening out, or perhaps carousels of memes that may present one other technique to attain an viewers.
However principally, it simply looks like TikTok elevating a center finger to IG, which continues to try to replicate TikTok in an effort to carry onto its viewers.
TikTok’s additionally added some new modifying instruments to make it simpler to refine your clips earlier than posting.
It’s additionally formally introduced its longer captions, with creators now having as much as 2,200 characters to accompany every clip.
Which is an enormous bounce on the 300 characters you had been allowed for video descriptions beforehand, which additionally performs into the app’s rising worth as a discovery platform, notably for youthful customers.
Certainly, Google itself just lately famous that just about 40% of younger individuals now use TikTok and Instagram for search, as an alternative of Google.
Whether or not that’s Google attempting to play up competitors within the area, or an actual pattern, it does appear that TikTok is now enjoying an growing position in discovery, and having extra characters in video descriptions permits for extra key phrases, extra search matching, and many others.
TikTok has been rolling out longer descriptions to customers over the previous month.
Every new aspect has potential, and it’ll be attention-grabbing to see how individuals regulate to picture carousels, specifically, within the app.
