TikTok has topped the first-ever winner of its TikTok Advert Awards for Europe at a gala ceremony in Amsterdam, the place TikTok bestowed the moniker of the ‘Biggest advert for TikTok Europe’.
TikTok first launched its TikTok Awards initiative again in Could, inviting all European businesses and types to enter their submissions to take house the highest award, and bragging rights as the most effective TikTok adverts staff within the area.
The awards celebrated the highest adverts from the UK, Germany, France, Italy, Spain, Poland, and the Nordics, with classes together with ‘Biggest Inventive’ and ‘Biggest Efficiency’.
So what was the highest European TikTok advert of 2022?
“In the long run, Unieuro was given high honors by the jury for his or her ‘The Clerk‘ marketing campaign and took house the coveted Biggest TikTok Europe prize! Unieuro completely showcased the facility of creator-driven, native content material and the influence of boosting inventive as In-Feed Advertisements to maximise attain and engagement with the TikTok neighborhood. The marketing campaign completely embodied TikTok’s mission to encourage creativity and produce pleasure in a very genuine means.”
Uniero created a collection of adverts with this character, wherein a customer support agent is actually trapped inside TikTok.
The quick, light-hearted clips generated huge engagement for the model, and as TikTok notes, the method additionally aligns with the trending behaviors and inventive parts inside the app.
TikTok has additionally shared examples of the highest inventive from a number of areas, which supplies some fascinating perspective on key content material traits and approaches.
There could possibly be some beneficial notes of inspiration in there, with a spread of various approaches and techniques at play.
Perhaps that’ll assist to get you eager about how you need to method your TikTok campaigns – you possibly can take a look at all of the TikTok Awards winners for 2022 right here.
