With the COP27 local weather change convention underway in Egypt, TikTok’s trying to lean into the growing dialogue round local weather change, with the introduction of a brand new #ClimateAction world marketing campaign, which is designed to encourage communities everywhere in the world to affix the local weather dialog, and take motion that has a constructive affect on the planet.
As defined by TikTok:
“COP27 brings collectively world leaders, civil society, firms and other people on the frontline of local weather change all collect to commit and encourage pressing local weather motion. As probably the most essential local weather occasions on the earth, we’re partnering with TikTok creators to take their inspiring local weather content material to the following degree and guarantee these vital conversations are entrance and middle.”
As you may see within the above clip, a spread of TikTok creators will probably be sharing local weather suggestions over the following two weeks, as a part of a broader, collaborative push to extend consciousness and engagement.
Along with this, TikTok’s additionally internet hosting a live-stream from COP27 on November tenth, whereas TikTok creators @SarahaBulkhair and @CamelNews21 will share interactive experiences from the occasion.
Given the app’s recognition amongst youthful audiences TikTok is in an ideal place to boost consciousness of climate-related points, and amplify key environmental messages to immediate additional motion. Research have additionally discovered that youthful adults are extra more likely to interact with local weather change content material on social platforms, which additional underlines the significance of TikTok highlighting these messages for additional dissemination among the many common public.
It’s a vital time for motion, and hopefully, this 12 months’s COP summit will set up new world options to fight the worsening impacts of human exercise.
TikTok’s COP27 live-stream will probably be held at 5pm ET/7am PDT/10am EDT on November tenth through @tiktokforgood.
