TikTok is making an attempt out one other solution to maximize engagement within the app with a brand new TikTok Dwell trivia sequence that can give customers an opportunity to win cash within the app.
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TikTok Trivia will run for 5 days, starting February twenty second, and shall be introduced in partnership with Lionsgate, in assist of the brand new film ‘John Wick Chapter 4’.
As defined by TikTok:
“Beginning right now, anybody 18 years or older within the US can register for TikTok Trivia by clicking on a trivia widget on the For You feed, looking for #TikTokTrivia, or by going to the @TikTok account to take part in real-time interactive trivia. Every day will function alternatives to win money, and through the activation, you may see enjoyable surprises and integrations from Lionsgate and John Wick Chapter 4.”
Along with this, TikTok can also be partnering with creators from various communities who will go reside following the TikTok Trivia classes, with a purpose to additional construct on the expertise.
It’s an attention-grabbing idea – it was just some years in the past when HQ Trivia turn out to be an enormous hit on-line, shortly reaching thousands and thousands of customers earlier than fading out once more. TikTok Trivia appears set to observe the same mannequin, with a reside quiz and money prizes, whereas additionally providing one other sponsored promotion choice for manufacturers.
It’s additionally one other method for TikTok to utilize reside engagement, which has been an enormous hit for the app in Asian markets. Ideally, TikTok would like to be constructing out its reside buying experiences, however western audiences, to this point, haven’t proven numerous enthusiasm for reside commerce, in any app. Given this, possibly reside trivia shall be one other engagement alternative, which may assist TikTok increase in-app interplay, whereas additionally serving to to boost extra consciousness of reside streaming, main into additional utilization of the device.
At least, it’ll possible be a well-liked choice, which is able to present one other sponsored content material alternative for the app.
It’s a logical development, which may result in a brand new pattern, and will make live-streaming an even bigger consideration within the app.
TikTok’s reside trivia classes will run between February twenty second and twenty seventh. The primary three days of trivia will embody two classes per day at 5-6 pm PT/8-9 ET and 6-7 pm PT/9-10 pm ET.
