Most individuals should consider that the TikTok viewers is made up of 20-somethings and youthful. … [+]
In case you suppose your small business isn’t proper for TikTok, you might need to suppose once more. In case you’re like most businesspeople, TikTok just isn’t what you suppose. It’s not simply 20- to 30-second movies of children dancing, canine doing tips and influencers displaying off the most recent fashions. It’s turn into a severe contender for on-line/digital promoting {dollars} from all varieties of companies, each B2C and B2B.
Most of you studying should consider that the TikTok viewers is made up of 20-somethings and youthful. Once more, it’s not what you suppose!
Dennis Yu is the CEO of BlitzMetrics and co-author of The Definitive Information to TikTok Promoting. Yu’s firm has positioned greater than a billion {dollars}’ value of adverts for its purchasers on social platforms like Fb, Twitter, Google and others, utilizing adverts and algorithms to drive gross sales. And now he’s focusing his efforts on TikTok.
I had the prospect to interview Yu on Superb Enterprise Radio, the place he mentioned, “TikTok in 2022 is Fb in 2007. It’s now the biggest property on the Web. It has extra site visitors than Google. It has a better common watch time than Fb or Netflix. Persons are spending extra time watching brief 15- to 30-second movies than two-hour-length function movies.”
Sure, TikTok has extra site visitors than Google! In 2021, TikTok was ranked No. 7 on social media platforms. In 2022, only one 12 months later, it’s now ranked No. 1. In Q1 2022, TikTok turned probably the most downloaded app on this planet.
In response to the Search Engine Journal, TikTok is changing into a search engine. SEJ staffer, Matt Southern, posed the query, “What if individuals began utilizing TikTok as a search engine?” In his analysis, he discovered individuals treating the app as a search supplier, some even preferring it over Google. So, his query turned from “What if …?” to “What now …?”
The purpose is that as a enterprise, you may’t ignore TikTok as a viable advertising and marketing and gross sales channel. TikTok does an incredible job of understanding what the person is watching and can rapidly begin serving up content material that’s precisely what the person is excited about. That signifies that as quickly as a buyer watches an organization’s TikTok video, the platform will begin serving up extra of the corporate’s content material for the person to get pleasure from.
I requested Yu how companies can use TikTok. Understanding that the podcast focuses on customer support and expertise, he associated his first tip to digital buyer care. Right now’s prospects flip to the Web, particularly social media platforms like Twitter and Fb, to ask for assist or complain to an organization. And increasingly, they’re turning to TikTok. “Whether or not you’re on TikTok or not, your prospects are there speaking about you on TikTok,” Yu mentioned. “Keep in mind the early days of Twitter when many manufacturers mentioned, ‘We’re not able to be on Twitter?’ After which they suppose that by some means not being on Twitter signifies that individuals can’t discuss them.”
As extra prospects flip to TikTok for buyer care, it’s crucial that you simply (your organization or model) be the one posting the solutions, not different prospects. Your organization should management the narrative even when prospects are sharing appropriate data. You have to be seen on this extraordinarily standard channel. And also you don’t must spend some huge cash doing so. Posting easy, non-professionally edited movies are simply as efficient as extremely produced movies.
Going past customer support and expertise, no matter your organization does or sells, B2B or B2C, simply create a brief video with suggestions and concepts that will curiosity your prospects. Shorter is best. Preserve it below a minute—even 30 seconds. TikTok rewards you for movies which might be watched in completion. The probability of somebody watching a 30-second video to the tip is way larger than a video that lasts 4 or 5 minutes. And whereas not needed, if you may make it humorous or entertaining, that’s at all times a bonus.
Yu’s recommendation is straightforward. Simply create content material. Then let TikTok’s algorithm do its job and discover individuals (your prospects and potential prospects) excited about no matter you’re posting. Yu quoted the well-known line by Ray Kinsella (performed by Kevin Costner) from the film Discipline of Goals: In case you construct it, they are going to come. I’ll quote a well-known shoe and attire producer, Nike: Simply do it!
