In case you haven’t heard it already: TikTok is right here to remain. And whether or not you’re a enterprise, content material creator or particular person consumer, it’s essential to grasp the variations between a TikTok Enterprise vs. creator account. Have you learnt which sort of TikTok account goes to be one of the best to your model?
Each of those TikTok account sorts have completely different options and advantages—however which one shall be finest for you? We’ll handle the professionals and cons of every account kind, then stroll you thru how to decide on which account kind it’s best to use.
Let’s get began.
What’s a TikTok Enterprise Account?
A TikTok Enterprise Account is a public, skilled account that has entry to the app’s whole advertising and marketing suite of instruments. This kind of account is good for manufacturers and companies who wish to make a splash on the platform and create a cohesive advertising and marketing technique.
Professionals of a TikTok Enterprise Account
Entry to TikTok’s Enterprise Suite. One of many largest advantages of getting a Enterprise account is entry to TikTok’s Enterprise Suite. This consists of entry to:
- TikTok analytics concerning your profile, video, content material and LIVE movies.
- TikTok advertisements and promoted movies to assist get extra folks to find your movies, navigate to your web site and hopefully achieve extra followers.
- the Business Music Library of over 1 million commercially licensed songs and sounds. Manufacturers also can create their very own TikTok developments and sounds via the instruments and sources accessible.
- the Enterprise Artistic Hub to view trending movies and for recommendations on finest practices on creating content material and technique.
Getting access to all of those options is an effective way to observe your efficiency and ensure your model will get in entrance of the correct viewers.
Use of an ecommerce storefront. One other main perk—particularly for ecommerce manufacturers—is the flexibility to create your individual TikTok retailer. Social purchasing is the following technology of ecommerce, and with a TikTok retailer, you may spotlight all your merchandise proper on the app, making it extraordinarily simple for purchasers to make a purchase order. Followers can browse your merchandise, then instantly try via Shopify.
Capability to hook up with Sprout Social. Simplify how you’re employed throughout completely different platforms and apps by connecting all of your accounts via a social media administration software like Sprout Social. TikTok Enterprise Accounts will be related to your Sprout account, making it simple to plan calendars, schedule content material and monitor efficiency alongside the remainder of your social media channels.
This makes social media administration even simpler, with the flexibility to handle all social accounts in a single Sprout dashboard.
Cons of a TikTok Enterprise Account
Whereas having a Enterprise Account comes with a number of perks, each rose has its thorn.
Restricted library of sounds. As a result of manufacturers have extra authorized loopholes to leap via, TikTok gives entry to royalty-free, business sound clips to enterprise accounts reasonably than your entire audio library.
This may restrict the sound bytes your corporation can use, however it additionally offers you the chance to work to be much more inventive together with your video content material. That is your silver lining! Plus, manufacturers can all the time create their very own sound bytes when making their very own rendition of an ongoing TikTok pattern.
Restricted duet or stitching choices. With this limitation on sound bytes, it means manufacturers are additionally restricted on which TikTok movies they’re in a position to sew or duet. Any video with non-commercial audio can’t be stitched or dueted by a model.
What’s a TikTok creator account?
A TikTok creator account can also be thought of a private account. Whereas TikTok used to have two forms of skilled accounts—Enterprise or creator—that had been separate from a private account, they transformed all creator accounts to a private account in August of 2021.
Influencers are nonetheless in a position to companion with manufacturers, change into verified and develop huge followings, even with what’s thought of a private account.
Professionals of a TikTok creator account
Full entry to the audio library. That is in all probability the most important perk of getting a TikTok creator account. You’ll have full entry to well-liked songs, trending sound bytes and every other audio clip accessible within the app. Creators and influencers are in a position to make the most of any accessible sound clip, in addition to create their very own.
Capability to sew and duet. As well as, creator accounts can sew or duet any video, giving them the flexibility to react to or add to tales of every other creator or model video.
Potential to advertise movies. Creator accounts even have entry to the “Promote” possibility similar to manufacturers and Enterprise Accounts accomplish that that they’ll lengthen the attain of a few of their movies—particularly sponsored ones.
Eligibility to affix the TikTok Creator Fund. Creator accounts can entry the TikTok Creator Fund as a option to monetize their account and be incentivized for creating extra superior content material.
Equally, creator accounts can entry the TikTok Creator Subsequent Program, which permits TikTok customers to just accept financial suggestions from their prime followers.
Cons of a TikTok creator account
No entry to analytics. TikTok creator accounts sadly don’t have entry to some enterprise instruments, like analytics or messaging. Private accounts can ship direct messages to mates or folks they observe (and who observe them again). This makes a private/creator account way more troublesome when making an attempt to speak with followers or clients.
Can’t add web site to profile. TikTok Enterprise Accounts can instantly add a web site hyperlink of their bios, whereas creator accounts need to hit 1,000 followers earlier than they’re in a position so as to add a hyperlink.
Native-only account administration. Not like the Enterprise Account, creator accounts can’t hook up with social media administration instruments like Sprout Social. Manufacturers ought to keep on with a Enterprise Account, even when they aren’t in a position to entry all sound bytes. That is particularly as a result of manufacturers could face litigation if they’re an precise enterprise and use unlicensed music.
Deciding between a TikTok Enterprise vs. creator account?
Earlier than you begin a brand new social media account on TikTok, it’s best to have answered a number of questions, together with: is my target market on TikTok and can TikTok assist me attain my social media objectives?
As for which sort of TikTok account it’s best to create, TikTok needs to be extraordinarily simple: companies go for a Enterprise Account and creators persist with a creator or private account.
Nonetheless, generally it’s not that straightforward. There are perks to every one, and no account kind can “have all of it.” Which one must you go for?
Think about the entire professionals and cons for every account kind to see which one is de facto price it. For instance, as a enterprise, it’s a bummer to not have entry to the total sound library. However is it price it to be prone to litigation since you need to use a trending sound?
When you’ve weighed the entire advantages versus the constraints, select your account kind and keep it up. Though TikTok allows you to swap backwards and forwards, it’s higher to simply keep on with the account kind you select for the extent of your time on the platform.
Get began with your individual TikTok account
Get began with your individual TikTok account, whether or not it’s a Enterprise Account vs. creator account—you’ll now know which account kind goes to be the best choice for you and your corporation.
To study much more about how one can get probably the most out of TikTok, try our full information to TikTok for enterprise.
