TikTok Developments B2B and B2C Entrepreneurs Ought to Watch in 2022

In response to Hubspot Weblog Analysis, 44% of entrepreneurs at present leverage TikTok.

Because the short-form video platform continues to develop, some manufacturers are struggling to determine the place they slot in. In reality, a 2022 report by InVideo exhibits that round 50% of manufacturers like Google and IKEA nonetheless aren’t leveraging the platform.

On this article, we’ll cowl the highest TikTok developments at a model advertising degree, how you can discover developments on the platform, and ideas for becoming a member of them.

High TikTok Developments

1. Extra companies are exploring the platform.

In response to HubSpot Weblog Analysis, TikTok is the primary platform entrepreneurs are growing their investments in for 2022.

For a very long time, companies didn’t take TikTok severely. They noticed it as a platform for Gen-Z to make brief, humorous movies.

Nonetheless, when its recognition (and person progress) peaked in 2020, companies gave it a re-assessment.

Immediately, entrepreneurs say it’s the fourth best social media platform behind Instagram, FB, and YouTube. That places it forward of established platforms like Twitter and Pinterest.

What makes TikTok particular is its skill to construct group. In reality, 78% of customers agree that the most effective manufacturers on TikTok are ones that work along with customers, in keeping with TikTok’s 2021 “What’s Subsequent” report.

The report additionally discovered 67% of customers really feel impressed to buy even once they weren’t initially planning to.

Manufacturers are beginning to understand that whereas customers could first go on the platform for humorous movies, they keep for the authenticity and group constructing – that are nice pillars for model loyalty.

2. TikTok customers are consuming much less of different content material.

What would you do together with your viewers’s undivided consideration?

In response to Kantar analysis, 46% of customers have interaction with content material on the platform with out another distractions.

Extra particularly, 41% of Gen Z TikTok customers say they hearken to fewer podcasts after becoming a member of TikTok and 33% say they watch much less TV.

That is an unbelievable alternative for social media entrepreneurs to capitalize on this consideration to reel of their viewers and drive extra engagement.

3. Sounds are extra necessary than hashtags.

On no different social media platform does sound play such a pivotal position.

88% of individuals on TikTok report that the sound on the platform is central to the general app expertise, in keeping with TikTok’s “What’s Subsequent” report.

The report additionally revealed that sounds noticed 47% larger video view charges on 2021 from the “For You” web page when in comparison with hashtags.

Moreover, Invideo’s TikTok Model Advertising and marketing Report discovered that 80% of the highest movies had music, with upbeat songs being the most well-liked TikTok music alternative by far.

With this in thoughts, manufacturers ought to prioritize the usage of sounds when posting on the platform. Whereas hashtags are efficient in serving to you attain your target market, selecting the best sound will possible be simpler.

Tips on how to Discover TikTok Developments

1. The “Uncover” Tab

Probably the greatest methods to seek out developments on Tiktok is thru the “Uncover” tab.

On this tab, you possibly can scroll by in style sounds, hashtags, and matters together with a preview of the highest movies inside the class.

You can too see what number of movies fall inside that class, which provides you an perception into which developments are rising and which of them have already blown up.

2. The “For You” Web page

TikTok’s “For You” web page is like Instagram’s Discover web page. It appears to be like totally different for each person based mostly on the content material they have interaction with essentially the most.

With that stated, it’s additionally the place trending matters make their rounds.

If a video has tons of of 1000’s of likes or views, it’s price digging a bit to see if it’s associated to a selected development. Your first step must be checking the sound, positioned on the underside left nook of the video.

When you click on on it, you’ll see the title of the tune, the variety of movies that use it, and scroll to see the movies that characteristic it. With all this data, you’ll know the way in style a sound is and the way different customers are leveraging it.

3. The “Search” Tab

TikTok’s search tab is one other nice method to uncover new developments.

Earlier than you begin typing within the search bar, TikTok auto-populates prompt searches based mostly on trending matters.

All it’s a must to do is then click on on related searches and see what movies have been created surrounding these matters.

4. The #TrendAlert Hashtag

Now, let’s say you leverage all of the methods talked about above and also you’re nonetheless struggling to determine developments.

Properly, there are a ton of customers on TikTok who’re already on high of it. All it’s a must to do is observe them or the hashtag #TrendAlert.

@strategisewithcare #socialmediamanageruk #trendalert #contentcreatortips #smallbusinesstips_ #trendpredictions #trendingnow #tiktoktips #trendalert2022 #contentideas ♬ unique sound – Betelgeusethestar

As proven within the video, you possibly can leverage this hashtag to find new developments and how you can use them.

Tips on how to Do TikTok Developments

1. Leap in early.

The factor about developments is that they arrive and go in a short time. When you don’t soar in early, you may miss the boat altogether.

So, as quickly as you determine a TikTok development you need to take part in, begin brainstorming some concepts.

Needless to say you don’t want fancy videography to succeed on the platform. Usually, all it takes is a few artistic considering, good lighting, some lip-syncing expertise, and a telephone.

Authenticity is important on a platform like TikTok. When you hold that on the forefront, your odds of success are that a lot larger.

2. Discover a relatable angle.

On TikTok, you solely have as much as three minutes to make an impression however a great chunk of movies that go viral are 30 seconds or much less.

This implies you’ve gotten a brief ramp-up interval to get viewers to cease and watch your video. A method to do that? Create relatable content material.

@thelipbar I imply… it’s exhausting to withstand our #fastface make-up system 😍 #thelipbar #easymakeup #vegan #vegancosmetics #fyp #foryou ♬ unique sound – Makayla

Take into consideration the challenges your viewers faces on a day-to-day. That’s a terrific place to get inspiration from.

You can too get impressed by your rivals and the content material they’re creating.

3. Know when to bow out.

Daily, there’s a brand new TikTok development.

With this in thoughts, not each development is price becoming a member of in. This could possibly be as a result of it doesn’t align together with your model voice and values, or since you missed the boat.

Regardless of the cause, keep away from becoming a member of developments lengthy after they’ve peaked. At that time, customers could also be over the development and actively keep away from it. It might probably additionally make your model appear out of contact.

TikTok developments are at all times evolving. When you leverage the instruments talked about right here, you possibly can be a part of the developments as they occur and attain an ever-growing viewers.