Sheryl Sandberg named Fb Chief Working Officer
In 2008, Fb introduced Sheryl Sandberg as its new Chief Working Officer.
On the time, Sandberg was Google’s vice chairman of worldwide on-line gross sales and operations, answerable for on-line gross sales of its promoting and publishing merchandise. Sandberg joined Google in 2001.
Sandberg would be a part of Fb on March 24, 2008 and be answerable for serving to the corporate scale its operations and increase its presence globally.
Why the change?
“For me that’s a part of the joy,” Sandberg stated. “I’ve liked being a part of the method of serving to to construct Google. The chance to assist one other younger firm to develop into a world chief is the chance of a lifetime.”
Sandberg would stay COO of Fb, later Meta, for 14 years. She introduced her departure in June 2022 and formally transitioned out of her COO position by August.
Learn all about it in Fb’s New Chief Working Officer, Ex-Google VP, Sandberg.
Additionally on this present day
Google launches new Google Analytics 4 house web page
2022: Google stated “the House web page surfaces data that’s related to you based mostly in your conduct in Analytics.”
Google and Bing halt all advert gross sales in Russia
2022: The platforms already had suspended adverts from Russian state media. Because the battle in Ukraine intensified, they had been stopping all adverts from serving to Russia-based customers.
Microsoft Promoting’s Advert Creator extracts website photographs to be used in adverts
2022: Advert Creator and its built-in photograph editor may assist advertisers that didn’t have entry to a design workforce save time.
Google My Enterprise report reveals how folks discovered your corporation
2021: You would now see gadget and platform breakdown in your Google My Enterprise efficiency reviews.
Google Adverts cellular app provides customized and efficiency insights notifications
2021: The updates may assist advertisers maintain tabs on the metrics which are vital to them and notify them of serious efficiency adjustments.
Microsoft Bing updates search outcomes interface to make it extra visually immersive
2021: Microsoft Bing up to date recipe outcomes, similar-looking gadgets, expandable carousels, infographic panels and native solutions design.
Most native SEOs making no less than $60,000
2020: Half of these responding to a survey stated they’d been working within the business for greater than a decade and 11% had been working in native web optimization for 20 years or extra.
Video: Ginny Marvin, our Editor-in-Chief, on the Periodic Tables of PPC
2020: Marvin additionally mentioned her profession, PPC versus web optimization, pure language in search and a few controversial matters in Google Adverts.
Google My Enterprise boosts visibility of enterprise presents in Google Posts
2019: Google allowed as much as 10 distinctive presents within the native itemizing carousel.
Google Adverts API now out of beta, v0 will sundown April 30
2019: The production-ready v1 of the Google Adverts API was obtainable and prepared to be used.
Google lobs invective at EU Copyright Directive
2019: Google’s SVP of International Affairs Kent Walker urged adjustments in language forward of ratification.
Google Agrees To Sophisticated Worldwide “Proper To Be Forgotten” Censorship Plan
2016: Google would guarantee these inside a rustic the place a RTBF request was granted couldn’t discover censored content material, no matter what Google version they used.
Google Posts is now experimenting with Enterprise Playing cards in search outcomes
2016: Experimental function allowed native companies to advertise particular content material, which might be shared instantly from the “card carousel.”
Google Provides 19 Animal Sounds To Search
2016: Trying to find [animal noises] would carry up a carousel of animals with a speaker icon subsequent to every one to take heed to the sounds/noises that particular animal makes.
Google’s Candidate Playing cards Being Examined For Companies?
2016: An area enterprise was noticed utilizing the equal of Candidate Playing cards so as to add content material instantly into Google’s search outcomes.
Search In Pics: Google AMP, SMX & Androidify Station
2016: The newest photographs displaying what folks eat on the search engine corporations, how they play, who they meet, the place they communicate, what toys they’ve and extra.
How Google Made It A Little Tougher To Attain Google.com From Exterior The US
2015: Google stated the change was meant to assist native searchers, however did the Proper To Be Forgotten play a job?
Google Checks Search Outcomes Listings With out Descriptions
2015: Google examined how searchers would react to not seeing a snippet description within the search outcomes.
Google Launches AdWords App For Android
2015: This was the primary time Google had launched a local app for monitoring and managing AdWords campaigns.
YP Launches New Native Search Market For Nationwide Advertisers
2015: YP constructed ypSearch Market, a paid-search, bidded market that tapped into the corporate’s 80 million month-to-month customers.
Bing Saves, Search Bookmarking Function, Now Public Beta
2014: The function let searchers save URLs and searches to their private Bing/Microsoft account, so as to construct an index of their very own saved searches.
New Video Reveals Microsoft “Assistant” Cortana In Motion
2014: Cortana was supposed to assist customers uncover and seek for data in addition to offering Google Now like personalization and “predictive search” capabilities.
Microsoft Says Goodbye To “Scroogled” Advert Marketing campaign
2013: Microsoft’s “Scroogled” advert marketing campaign, which attacked Google over paid inclusion in procuring and Gmail over privateness, was coming to an finish.
Google Take a look at: Auto-Finishing Search Queries
2011: This auto-completion was occurring on long-tail phrases the place Google Counsel had stopped giving ideas.
PPC Information On “Farmer” Reveals Site visitors High quality Enchancment
2011: Income-per-click was displaying a modest enchancment.
Google Reveals Your Newest Tweet As Search Snippet … In 10 Seconds
2011: Google was displaying a consumer’s newest tweet because the snippet. It was even retaining hyperlinks from the tweet energetic within the snippet.
Google Hotpot Locations A Guess On Las Vegas
2011: The corporate introduced a neighborhood advertising marketing campaign aimed toward upping utilization of Google Locations and Hotpot. Google gave away 10,000 free Las Vegas Monorail tickets.
Google Releases First AdWords API Improve Of 2011
2011: Options included the flexibility to run reviews throughout purchasers, higher filtering, improved geo-targeting, and the flexibility to deploy and measure “experiments,” or A/B break up testing.
Google, Microsoft Cooperate To Invalidate Broad On-line Mapping Patent
2011: Google and Microsoft joined forces to combat a typical foe: a small firm in Texas that held a doubtlessly sweeping mapping patent.
Bing Journey & Kayak Announce Partnership
2011: The 2 journey search engines like google and yahoo introduced a proper partnership to supply searchers with extra complete outcomes.
Blekko Provides New Linkroll Widget & Extra Writer Instruments
2011: The Dwell Hyperlink Roll was a widget that displayed a website’s most up-to-date inbound hyperlinks “as they occur in realtime.”
CBS Buys Clicker Video Search Information; Lanzone Turns into CBS Interactive Prez
2011: Clicker raised roughly $19 million from buyers.
Large Tendencies (Trace: Cellular) Rising In On-line Promoting’s Subsequent Frontiers
2011: The idea of “native” as a significant strategy to phase audiences was regularly turning into out of date.
Google Needs Suggestions On Buzz
2010: Google was asking for consumer suggestions and concepts for its Google Buzz product, and had arrange an concepts discussion board utilizing Google Moderator.
How Wikipedia Turned PPC / Paid Search Into SEM
2010: How small adjustments snowballed into a completely new which means. Associated: Does SEM = web optimization + CPC Nonetheless Add Up?
Eye Monitoring Research: Customers Largely Blind To Actual-Time Outcomes In Search
2010: 73% had by no means heard of real-time outcomes earlier than collaborating this research.
Google Testing (Annoying) Expandable Adverts
2009: Expandable adverts are these annoying banners/graphics that increase and canopy up the precise web page content material.
Google Spending Tens of millions On Newspaper Adverts To Notify Authors And Publishers Of Guide Lawsuit Settlement
2009: Google deliberate to spend as much as $8 million on newspaper and print journal promoting to alert copyright holders concerning the settlement.
Google Well being Makes It Simpler To Share Medical Data
2009: Two new instruments would assist customers share their medical data with trusted mates, members of the family, or medical suppliers.
Google Shakes Issues Up By Including Earthquake OneBox
2009: Google added an Earthquake OneBox consequence for a search on [earthquake].
New Coupon & Offers Search Engine Launches
2009: Provides.com entered an already crowded house of coupons/offers websites.
Google Checks Extra Search Field Inside Search Outcomes
2008: Google’s “Search Inside A Web site” search field function.
Google: Not American’s Most Admired Firm (However Nearly)
2008: Google ranked at quantity 4 whereas Microsoft ranked at 16. Yahoo didn’t make the record.
Yahoo onePlace: Assume Of It As MyYahoo For Cellular
2008: Yahoo introduced a brand new cellular utility known as “onePlace” that seemed to be a chic, extremely customizable cellular bookmarking system and RSS reader.
IAC Cuts 8% Of Ask.com & Kills Search Engine
2008: Ask.com was being refocused to construct out an engine that answered questions tailor-made to ladies looking on well being and leisure.
YADAC: But One other Debate About Cloaking Occurs Once more
2008: Some cloaking historical past plus an trustworthy plea to get previous this silly, silly situation.
From Search Advertising Expo (SMX)
Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
< March 3 | Search Advertising Historical past | March 5 >
