Google removes advertisements from proper aspect of search outcomes
In 2016, Google eliminated advertisements from the fitting aspect of its desktop search outcomes (with two exceptions: Product Itemizing Advert containers and Data panel advertisements) in all languages, worldwide.
Google Adverts would solely seem on the prime and/or backside of the web page.
A further advert (so, 4 as an alternative of three) would seem above Google’s natural search outcomes for what it referred to as “extremely business queries.”
This was truly the end result of a check that started in 2010 and ramped up considerably in 2015, largely outdoors of the U.S.
Google’s official assertion on the change:
“We’ve been testing this structure for a very long time, so some individuals would possibly see it on a really small variety of business queries. We’ll proceed to make tweaks, however that is designed for extremely business queries the place the structure is ready to present extra related outcomes for individuals looking out and higher efficiency for advertisers.”
Learn all about it in Confirmed: Google To Cease Exhibiting Adverts On Proper Facet Of Desktop Search Outcomes Worldwide.
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Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land.
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