Saturday, February 11, 2023
HomeMarketingThis present day in search advertising historical past: February 11

This present day in search advertising historical past: February 11


Yahoo formally rejects Microsoft

In 2008, rumor turned actuality as Yahoo rejected Microsoft’s $45 billion bid to purchase Yahoo.

The corporate concluded that the proposal considerably undervalued Yahoo and was not in one of the best pursuits of Yahoo and its stockholders.

Microsoft mainly rejected Yahoo’s rejection, calling it “unlucky” and pledging to “pursue all vital steps” to get what it referred to as its “full and honest” proposal to be accepted.

In different phrases, this wasn’t the top of the story.

Dig deeper:


Additionally on this present day


Google Advertisements difficulty ends in lacking conversions from data-driven attribution

2022: The corporate was engaged on recovering the info.


Google advert label experiment makes it simpler to tell apart paid outcomes

2022: The design was a throwback to 2017’s inexperienced, boxed advert labels.


3 modifications coming to Google Advertisements automated extensions

2022: Automated and handbook extensions could possibly be proven collectively, Google Advertisements added a report they usually could possibly be added at advert group, marketing campaign, or account degree.


Google passage rating now stay in US English search outcomes

2021: Google stated it might have a 7% affect on search queries.


Google Picture Search replace reduces duplicate picture outcomes

2021: Google wished to show photos that have been related but visually distinct.


Google My Enterprise provides messaging to desktop interface

2021: Companies might message prospects by way of their net browser, not simply the cell app.


Google Search darkish theme mode expands however search adverts are laborious to tell apart

2021: Gentle mode confirmed a black advert label on a white background however on darkish mode, it confirmed a grey advert label on a black background.


A Google Advertisements setting allowed advertisers to exclude folks of ‘unknown gender’

2021: Employers, landlords and credit score suppliers might hold their adverts from displaying to folks of “unknown gender,” enabling discrimination in opposition to nonbinary people.


The onus of range shouldn’t fall to Black entrepreneurs

2021: Keys to range and inclusion embody mentorship and promotion of Black search entrepreneurs.


Unconfirmed Google Search rating replace feels large

2020: It appeared like Google had pushed out some rating algorithm change over the weekend, leading to a big shift within the rankings of many web sites.


Google resolves rejected Posts drawback

2020: New Posts would publish after the “repair” and rejected Posts would go stay that week.


Conditional IF capabilities now obtainable in all Microsoft Promoting accounts

2020: Scale expanded textual content advert messaging by gadget or viewers – and it labored with Google import.


Yelp launches ‘Showcase Advertisements’ and retailer visits attribution

2020: The merchandise have been supposed for nationwide and multi-location manufacturers.


Warner Bros. renamed the Harley Quinn film for higher search engine optimisation

2020: After a disappointing opening weekend, the movie’s new title started displaying up on film ticket reserving websites final evening.


How Google will shift sources to media search and different tidbits from Gary Illyes’ AMA on Reddit

2019: The Google webmaster developments analyst additionally touched on matters like the potential of an Indexing API, whether or not inner over-linking penalties exist and the way the clustering of duplicate pages works.


Google Advertisements bringing click on share to Search marketing campaign aggressive metrics

2019: The rollout of click on share could possibly be seen as a follow-up to the place metrics Google launched the prior fall, as common place had grow to be much less helpful.


Bing Advertisements a number of language focusing on: What it is advisable know

2019: Bing Advertisements issued further steerage for advertisers wanting to focus on multi-lingual customers who might search in a number of languages.


Is Google Maps what augmented actuality has been ready for?

2019: Google was actively testing augmented strolling instructions with choose Native Guides.


Retailers: GTINs Required By Might 16 For Google Product Itemizing Advertisements

2016: GTINs can be required for model identify merchandise bought by a number of retailers.


Google Says There’s No Whitelist To Save You From Panda Or Penguin

2015: Google’s John Mueller stated there was no whitelist (or “exception lists”) for the Penguin and Panda algorithms.


Bing Advertisements Presents Search Insights For Mom’s Day Entrepreneurs

2015: A $20 billion vacation within the U.S., Mom’s Day-related searches began rising roughly a month upfront, although search habits assorted by reward class.


Google Exhibiting Restaurant Menus In Card-Fashion Search End result

2014: Google began displaying full restaurant menus in its search outcomes when a question particularly regarded for menu info. 


Google In Bother Once more Over Racist Search Solutions In UK

2014: Google was suggesting racist phrases when customers looked for a variety of UK cities, together with Bradford, Leicester and Birmingham.


Bing Advertisements Updates Reporting Capabilities, Mainly Conversion Efficiency Insights

2014: Bing Advertisements launched the total set of conversion fields to all Efficiency studies.


Yelp Supersizes Its Native Profiles, Makes Them Much less Busy

2014: Enterprise profile pages have been modified to emphasise photos, featured consumer opinions and key items of native content material.


Google’s Cutts On How To Find Unnatural Hyperlinks Pointing To Your Internet Website

2013: Cutts solutions: “How do I do know which hyperlinks to take away after I get an ‘unnatural hyperlinks’ message?


Monetary Analyst Affirms Google’s $1 Billion In “Default Search” Funds To Apple

2013: It was believed that Google paid Apple roughly $3.20 per iOS gadget, which might keep away from the accounting points arising from a revenue-sharing settlement.


Google Nonetheless World’s Most Fashionable Search Engine By Far, However Share Of Distinctive Searchers Dips Barely

2013: Google led within the variety of searches, however had seen a marked drop in distinctive searchers over the previous few months.


Google Now (And Nexus 4) Featured In Grammy Present Industrial

2013: The Apple-like advert confirmed folks around the globe getting helpful and “simply in time” info from Google Now.


Invoice Gates On Google: “Bing Is The Higher Product”

2013: Though Gates by no means actually stated which search engine he used.


Google’s Latest Area Registrations: Labs, Screenwise & AdWords

2012: Google registered 14 domains.


Bing Sees 13% Spike In Searches In January

2011: Google dropped from 66.6% to 65.6% share, nonetheless means in entrance of Bing, Yahoo, and their mixed numbers.


US Lawmakers Voice Issues Over Google-ITA Deal

2011: Critics argued that after Google turned a participant within the journey companies market, it’d use its promoting dominance to steer shoppers to its companies, additional limiting competitors.


Google Promotes Hotpot, Locations In Austin In Advance of SXSW

2011: Google representatives would meet with native companies to speak up the advantages of selling their items and companies by way of Locations.


Nokia Is The New Yahoo: Microsoft OS, Bing To Energy Its Smartphones

2011: Nokia would construct and distribute Home windows Telephones as its major aggressive providing to go head-to-head with the iPhone and Android.


January 2011: Search Engine Land’s Most Fashionable Tales

2011: Search Engine Land’s 10 hottest tales from January 2011.


search engine optimisation Business Cries Foul Over Google search engine optimisation ‘Providers’

2010: A vocal contingent of SEOs have been up in arms over Google “providing search engine optimisation consulting companies.”


Aardvark Acquired By Google

2010: For $50 million.


Sergey Brin May Do Google Buzz

2010: Brin and different Googlers both wanted to be enabled to faucet into the general public model of Google Buzz or open new accounts.


Google AdSense Utilizing Search Historical past In Contextual Matching

2010: In the event you looked for one thing and clicked by way of to a web site with AdSense adverts on them, Google would retailer the question that led to that web site and use it 2 or so hours later, while you visited one other web site with AdSense adverts on them.


Bing Updates Webmaster FAQs

2010: The PDF obtain was 28 pages lengthy, 82 questions and solutions deep and damaged out in 12 classes.


Bing Demos StreetSide With Flickr Pictures, Reside Video & “Bing Sky”

2010: Bing introduced that within the close to future, it will enable folks utilizing StreetSide to look “up” nearly and see what was within the sky.


Yahoo Search: This Is The “Darkish Time” However We’ll Be Again

2010: Yahoo sought to dispel the “false impression” that Yahoo was now not investing in search.


Google Penalizes Google Japan For Shopping for Hyperlinks

2009: Cutts stated Google.co.jp PageRank was ~5 as a substitute of ~9 and he anticipated it to remain that means for some time. He additionally confirmed it was a paid hyperlink penalty.


Google Maps Practically Catches MapQuest: Hitwise Report

2009: It confirmed the persevering with ascent of Google Maps and the simultaneous decline of MapQuest site visitors throughout 2008.


Gmail Labs Provides Location To Signatures

2009: You may append your present location to your e-mail signature, while you used Gmail or Google Apps e-mail throughout the Gmail interface.


Microsoft Beefs Up Enterprise Search

2009: Microsoft was beginning to combine FAST Search & Switch’s capabilities into its different merchandise and to market FAST extra aggressively.


New Ask Datacenter Expands Search Capability

2009: Ask made a bid to enhance its search index and effectivity, having accomplished a transfer to a brand new datacenter.


Yahoo! BOSS Expands Characteristic Set; Provides Utilization Charges

2009: In trade for the introduction of charges, BOSS added a number of new options. Key amongst them was the power to monetize outcomes. 


How To Monitor Key phrase-Primarily based Tweets Inside Your Twitter Stream

2009: Twhirl to the rescue.


Google Wins Upside Down Social Safety Quantity Privateness Lawsuit

2008: Complainant claimed while you turned his social safety quantity the wrong way up, it spelled Google.


search engine optimisation Makes Oprah In Roundabout Approach

2008: Rand Fishkin was slated to share how he popped the query to his fiancee.


The Googliest Place On Earth: Google Takes Over Disneyland

2008: As an alternative of going snowboarding, as they’d historically finished for his or her annual firm journeys, Google went to Disneyland.


Google: We Didn’t Censor Aboutrika’s Gaza T-Shirt Photograph

2008: Google Photos search group debunked a rumor that Google censored a picture of an Egyptian soccer participant stripping off his group jersey in the course of the African Cup Of Nations to indicate a “Sympathize With Gaza” T-shirt beneath.


Microsoft Buys Hazard

2008: Maker of the T-mobile “Sidekick” gadget and the Hazard working system and platform.


Chipmakers Demo Android Prototype Telephones In Barcelona

2008: Would Android be the success Google hoped for?


From Search Advertising Expo (SMX)


Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.


< February 10 | Search Advertising Historical past | February 12 >



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