Right here’s a third-party reporting replace for Outlets…
In your Advert Account Settings, you may even see this part: “Join your store to trace Meta purchases.”
Choose your Commerce Account and Third-Occasion Reporting Device (Google Analytics 4 or Adobe Expertise Cloud) and enter your distinctive measurement ID for GA4.
When you have a Fb or Instagram Store, engagement and purchases might occur totally inside Fb and Instagram.
By connecting your Store to a third-party reporting device, “touchdown and buy occasions are despatched with the identical URLs and UTMs you present in your web site.”
This will help make your third-party reporting extra full. ConversionsA conversion is counted each time an internet site customer performs an motion that fires a regular occasion, customized occasion, or customized conversion. Examples of conversions embrace purchases, leads, content material views, add to cart, and registrations. Extra inside these Outlets had been in any other case a reporting black gap.
In the event you handle a Store, verify this out!