This isn’t simply your mother & pop store’s electronic mail testing service. That is enterprise electronic mail testing for advertising and marketing groups.
Electronic mail on Acid is a whole electronic mail content material checking and testing platform that inspects and polishes each inch of electronic mail earlier than deployment.
The Goal of an Electronic mail Testing Service
Electronic mail testing platforms exist in order that electronic mail advertising and marketing groups can successfully QA advertising and marketing emails in much less time, scale back errors, and finally enhance every electronic mail’s ROI.
If you have already got a staff of electronic mail entrepreneurs whose job it’s to completely QA each electronic mail earlier than it goes out, then why is so it vital to have an electronic mail testing service? As a result of a number of the most vital electronic mail components to QA might be the least obvious, probably the most time-consuming, and have the best affect on electronic mail ROI. That’s why having an enterprise electronic mail testing service is essential to your backside line.
Electronic mail QA apart, another excuse for an enterprise electronic mail testing service is to run a dwell take a look at of what the e-mail will appear like for subscribers, no matter which electronic mail shopper they use or the system they’re on.
Having a streamlined electronic mail content material checking workflow can save your staff hours of guide checks, keep away from errors, guarantee each electronic mail connects with visually impaired subscribers (as much as 15% of your model’s electronic mail record), and provides your staff a spot to work collaboratively and effectively on an electronic mail. Consequently, your electronic mail advertising and marketing ROI will enhance.
How Guide QA Eats into Electronic mail ROI
Electronic mail QA isn’t restricted to checking for purposeful hyperlinks, appropriately sized pictures, and previewing the cellular model on an ESP.
Reviewing electronic mail content material manually might be supremely time consuming and inefficient, much less thorough than a service, and extra liable to human error. All of those contribute to hindering an electronic mail’s ROI.
Merely put, not having an electronic mail testing platform is much extra pricey to an enterprise model than having one.
Your group would by no means dream of asking their accountants to do guide bookkeeping. Why put your electronic mail entrepreneurs in the identical place? There are efficiencies and higher-earning alternatives that include having an electronic mail testing service.
Save Time with a Streamlined Workflow
Your electronic mail advertising and marketing staff can vouch for a way time consuming it’s to overview and polish each electronic mail. An electronic mail testing platform will examine every aspect, all the way down to the HTML, in a matter of minutes. Whereas adapting to a brand new workflow will take a pair emails at most, your staff will expertise an instantaneous leap in productiveness and turnaround time.
Saving hours on each electronic mail offers a model with the pliability to get hyper-strategic with its electronic mail program, enhance sending quantity, and even deploy extremely segmented emails with tailor-made content material that generate a better return.
Defend Your Model’s Fame
Time consumption apart, guide electronic mail overview is prone to human error. Regardless of an electronic mail marketer’s finest efforts to catch each subject, some are all the time going to slide by way of the cracks.
In reality, a number of the most often-skipped guide content material checks are those which can be the riskiest to do by hand—similar to accessibility optimizations. On prime of that, it’s exceedingly troublesome for an electronic mail advertising and marketing staff to effectively do deliverability checks.
Electronic mail on Acid checks each area in an electronic mail towards 72 of the most well-liked blocklist websites, and even runs a spam take a look at of each electronic mail to make sure it received’t land within the spam folder. These checks alone would take days for any electronic mail advertising and marketing staff to finish. And with out them, nobody can say for positive how doubtless it’s that your model’s emails will land within the inbox.
Sending out higher high quality electronic mail protects your model’s popularity amongst subscribers, in addition to spam filters.
Attain Extra Subscribers
Earlier, we talked about that about 15% of any electronic mail subscriber record lives with a visible impairment. As such, manufacturers should join with these subscribers simply as meaningfully as everybody else. A current survey on our web site discovered that 70% of entrepreneurs are actively trying to make their emails extra accessible.
Accessibility checks are quickly turning into part of manufacturers’ electronic mail workflows. A advertising and marketing staff has no strategy to effectively scan each line of an electronic mail’s HTML, particularly in the event that they’re not coders.
Associated: Accessibility Requirements in Electronic mail Advertising 2019-2020
Electronic mail on Acid’s accessibility checks overview an electronic mail’s readability for display reader customers and colour blindness. By adjusting the HTML to sound nice on a display reader and checking colour distinction ratios towards WCAG AA requirements, each electronic mail can meaningfully join with visually impaired subscribers. In flip, this retains your model aggressive towards those who don’t.
Your electronic mail advertising and marketing staff can simply make ADA-compliant click-to-fix HTML changes to resolve any points, reasonably than tediously studying the code line by line.
Save Funds on Electronic mail QA
‘Time is cash’ could also be a cliché, however it’s nonetheless true. Contemplate everybody in your electronic mail advertising and marketing staff. Once you consider their annual salaries on the dimensions of an hourly price, likelihood is it prices your advertising and marketing price range far more to pay them to manually QA each electronic mail than what only a month of Electronic mail on Acid prices.
Electronic mail on Acid is among the most competitively priced choices accessible. We’d know, we’ve completed the leg work. A month-to-month and even annual membership will doubtless solely value a fraction of what it presently prices your division to manually QA emails. And that’s not even bearing in mind the ROI enhancements your emails stand to achieve.
Work Collaboratively and Effectively
Having one central platform to your staff to work and collaborate on emails is what makes every thing so seamless. Upon finalizing the design and content material of any message, your staff can ship a share hyperlink with all of the previews to whoever must see it—you, purchasers, different stakeholders, anybody. They usually don’t want a login. This helps drive stronger collaboration since our web-based instrument will maintain a historical past of all of your notes and feedback. This additionally consists of intuitive thumbs-up/thumbs-down voting on electronic mail previews to rapidly see the place edits are wanted.
As soon as everybody contributes their suggestions, the modifying marketer can effectively implement them and resend the hyperlink for an additional overview.
There’s one thing else it’s best to find out about Electronic mail on Acid’s electronic mail testing service.
Run Dwell Electronic mail Assessments (Not Emulated)
In distinction to different electronic mail testing companies, Electronic mail on Acid doesn’t use emulated electronic mail checks. Emulated checks are finest guesses at what an electronic mail will appear like on a shopper.
Associated: What Ought to You Search for in an Electronic mail Testing Service?
Electronic mail on Acid makes use of dwell checks as an alternative. Meaning each time your staff runs an electronic mail take a look at, it sends the e-mail to precise electronic mail purchasers and units, which then generate a dwell preview of what the e-mail will appear like and ship it again to you for overview. This ensures your staff could make any crucial client- or device-specific changes so the e-mail will render correctly for all subscribers.
Plus, it provides electronic mail entrepreneurs the liberty to get artistic and check out new issues, understanding that they’ll have a real understanding of what it is going to appear like. Emulated electronic mail checks, however, solely present a guess at what an electronic mail may appear like.
Widespread Questions from Advertising Leaders
We get it, you may’t simply begin signing up for any platform that comes throughout your desk. However consider these accountants in the event that they didn’t have the instruments they should maintain the books correct.
Listed below are widespread considerations we regularly hear from Advertising division leaders:
Is it definitely worth the worth?
Once more, think about the salaries of your electronic mail advertising and marketing staff on an hourly scale. Now multiply that instances the variety of hours it takes them to get an electronic mail prepared. If it’s greater than a single day, which is the case for the overwhelming majority of electronic mail advertising and marketing groups, an Electronic mail on Acid membership can pay for itself a number of instances over.
Associated: Why Is Electronic mail Testing So Dear?
Does Each Electronic mail Must Be checked and Examined?
Sure. Even the slightest code change could cause rendering issues on an electronic mail shopper or system. Content material checking and testing every electronic mail earlier than deployment permits your staff to know they’re sending a refined gem to each subscriber. It’s additionally why dwell electronic mail checks are extra dependable than emulated.
Associated: The Value of Not Testing an Electronic mail
Will My Crew Be Supported?
After all. We wish to make sure that your staff will get probably the most out of their workflow, so we’re simply reachable through our in-app messaging service, electronic mail and cellphone. Electronic mail on Acid’s five-star customer support routinely achieves 90% and better in buyer satisfaction scores.
Set Up Your Electronic mail Advertising Crew for Success
In the event you’ve been difficult your staff to realize new benchmarks in electronic mail opens, engagement, clicks, conversion, no matter it could be, give them the enterprise electronic mail testing platform they should make it occur.
Electronic mail on Acid is a full-service content material checking and testing platform that enables electronic mail advertising and marketing groups to:
You, or anybody in your staff, can join one among our Weekly Product Webinars to see our platform in motion. Or, you may schedule a gathering with our staff for a one-on-one chat. We’d be delighted to point out you the worth Electronic mail on Acid can deliver to your particular group and staff.
Creator: Melissa Berdine
Serendipity steered Melissa into electronic mail advertising and marketing in 2017, and he or she’s been hooked ever since. Creating emails for luxurious resorts, sustainable meals, Netflix collection, CBD manufacturers, and extra, she might be discovered with a minimum of 4 drinks on her desk, and her canine snoozing beside her. In her free time, Melissa likes to re-watch ’90s sitcoms.
Creator: Melissa Berdine
Serendipity steered Melissa into electronic mail advertising and marketing in 2017, and he or she’s been hooked ever since. Creating emails for luxurious resorts, sustainable meals, Netflix collection, CBD manufacturers, and extra, she might be discovered with a minimum of 4 drinks on her desk, and her canine snoozing beside her. In her free time, Melissa likes to re-watch ’90s sitcoms.
