Influencer advertising and marketing generally is a overseas idea on the planet of B2B. On this week’s episode of The B2B Advertising Podcast, Head of Content material David Rowlands sat down with World Head of Affect at Ogilvy, Rahul Titus to debate how B2B manufacturers are utilising influencer advertising and marketing from a enterprise to human perspective.
They speak in regards to the potential challenges of working with influencers, from discovering the best folks to signify your model to checking their social media background and the chance components that come into play. Rahul additionally suggests utilizing worker advocacy to your benefit however in the best manner; in spite of everything – who higher to speak about your model than the folks working in your model? Keep tuned and learn the way to measure influencer advertising and marketing, what KPIs to set and far more.
