The way to Develop Your TikTok Following [Expert Insights + Data]

Rising followers on TikTok can seem to be sluggish course of. And in case you’re placing within the laborious work to create superb content material, it will possibly really feel further irritating.

To assist pace issues up, we have compiled a listing of the most effective methods to achieve followers on TikTok — quick. In fact, nothing can change good content material, however there are a couple of tips you possibly can attempt to explode your engagement, visibility, and, most significantly, your follower rely.

Let’s dive into the most effective ideas and tips to develop your TikTok.

1. Cease interesting to everybody.

Once you attempt to enchantment to everybody on TikTok, the other occurs: you find yourself resonating with nobody.

This will sound counterintuitive. In spite of everything, to get extra followers, should not you enchantment to extra folks? In actuality, focusing on a distinct segment provides you a higher likelihood to be seen by a pool of engaged customers.

For instance, trend is a well-liked class on TikTok. A lot so, the hashtag #trend has over 188 billion views on the platform. If you wish to publish fashion-related content material, you would possibly get misplaced on this aggressive vertical. As an alternative, you can concentrate on a sub-niche like road model or mid-sized trend, which has a fraction of the views however a extra engaged viewers.

The simplest strategy to area of interest down is by understanding your viewers and what they wish to see. Be particular. In the event you’re uncertain, check out your competitors. What do they do effectively? What movies get essentially the most engagement? And, in fact, use your purchaser personas as a compass when brainstorming video concepts.

2. Publish on the proper time.

Typically, it isn’t simply what you publish however when you publish. That is very true on TikTok.

A latest HubSpot Blogs survey of 300+ entrepreneurs recognized the most effective and worst occasions to publish on TikTok. Listed below are the outcomes:

• The very best time of day: 3-6 PM and 6-9 PM
• The very best days of the week: Friday and Saturday
• The worst time of day: 6-9 AM and 9-12 AM
• The worst days of the week: Monday and Tuesday

Since TikTok is in style with the Gen Z crowd  — they usually’re in class for a superb a part of the day — the morning and early afternoon “lifeless zone” is smart.

When posting content material on TikTok, keep clear of those sluggish hours, and take a look at posting in direction of the tip of the week or through the weekend.

3. Duet or Sew top-performing movies.

TikTok provides numerous options to collaborate with others — which is vital to getting extra eyeballs in your content material. Let’s discuss two options particularly: Duet and Sew.

The Duet function allows you to play your video subsequent to a different consumer’s video. That is splendid if you wish to add commentary or a humorous response to the unique video.

The Sew function lets you play as much as 5 seconds of another person’s video as an intro to your individual. 

The easiest way to leverage these options is by participating with top-performing movies in your area of interest. You are able to do this by utilizing the search bar and typing key phrases referring to your model. Then, as soon as you have zeroed in on a video you want, faucet the Sew or Duet button and let your creativity fly.

However there’s extra — you may also encourage others to Duet or Sew your movies.

For instance, Tesco, a British grocery chain, asks customers to Duet the next video for an opportunity to change into the brand new voice of their checkout machine:

The end result? Tesco’s unique video scored 22 million views and 1000’s of Duet submissions.

4. Take part in a problem (or create your individual).

Challenges are notorious on TikTok, they usually have the ability to blow up your follower rely. The trick is discovering the precise one in your model. In spite of everything, some challenges fizzle out earlier than they hit the bottom, whereas others unfold like wildfire.

When you discover a problem you possibly can work with, it is vital to place your individual spin on it. That is how you will actually stand out.

You may also create your individual problem — simply make certain it is comparatively easy to do. For instance, Chipotle began the #LidFlip problem, which inspired customers to flip the lid of their burrito bowl with model:

Within the first six days, the problem generated over 100,000 video responses. Much more spectacular, it created a record-breaking gross sales day for Chipotle.

5. Leap on trending sounds and songs.

88% of TikTok customers say sound is important to the TikTok expertise. Because of the algorithm, it is also vital for driving extra engagement.

TikTok has an intensive library of sounds — however you must prioritize those that get lots of love from the neighborhood. It’s because the TikTok algorithm tends to favor movies that leverage trending sounds. Plus, 67% of TikTok customers want branded movies that function in style or trending songs.

To get began, take a look at TikTok’s Artistic Middle which ranks the preferred sounds every day. You may also filter by area, which is useful in case your viewers lives in a distinct location from you.

6. Cross-promote your TikTok.

Odds are, your viewers is lively on different social media apart from TikTok. For that reason, it is vital to cross-promote your movies to different channels, corresponding to Instagram or YouTube.

Keep in mind that Instagram’s algorithm won’t promote movies with a TikTok watermark, so you will must add the unique video. YouTube, alternatively, does not have the identical restriction.

It is also value noting that Reels can’t exceed 60 seconds, whereas TikTok movies can go for 10 minutes. So, you might must trim your movies to stick to Instagram’s time constraints.

Again to You

Finally, you are solely pretty much as good because the content material you create. Though the following pointers can enhance your visibility within the quick run, it is the standard of your content material that influences folks to hit “comply with.” As a marketer, this implies placing your viewers on the coronary heart of your technique and creating content material that speaks to them.