Thought management movies are an efficient method to set up a person or a company as an authority in a specific area of interest or on a selected matter.
Jay Baer has a podcast about phrase of mouth advertising. Rand Fishkin has a weblog about web optimization. Ann Handley has a e-newsletter about storytelling in advertising. All three are examples of thought leaders who’ve discovered a distinct segment wherein to turn into an professional.
It doesn’t matter what your area of interest, video is a superb medium for sharing thought management content material with the world.
Thought management movies supply an academic perspective on a brand new concept. With the appropriate content material and the appropriate speaker, video is an efficient method to have interaction your group whereas making your voice stand out as a pacesetter in your business.
- Contents
- 1. What’s a Thought Management Video?
- 2. What Are the Advantages of Thought Management Movies?
- 3. The place to Use Thought Management Movies
- 3.1 LinkedIn
- 3.2 Fb
- 3.3 YouTube
- 3.4 Blogs and Articles
- 3.5 Video Library
- 4. Forms of Thought Management Movies
- 4.1 Speaking Head Video
- 4.2 Hearth Chat Video
- 4.3 Presentation or Keynote Speech Video
- 4.4 Panel Dialogue Video
- 4.5 Video Podcast
- 4.6 Vlog
- 5. The way to Make a Thought Management Video
- 5.1 Come Up with an Authentic Idea
- 5.2 Select a Format
- 5.3 Hit Report and Make it Sound Good
- 5.4 Polish it Up with the Magic of Enhancing
- 6. Finest Practices for Thought Management Movies
What’s a Thought Management Video?
Keynote speeches, webinars, and interviews with business specialists are all examples of thought management movies. What they’ve in frequent is sharing a brand new idea or concept with an academic function.
Normally top-of-funnel content material, this kind of video is usually delivered as a high-level overview by business specialists, however sensible recommendation and suggestions are by no means off-limits. The most well-liked and efficient thought management movies encourage motion and problem others to query their very own strategies.
Blake Smith, Vidyard’s Artistic Director, explains what thought management movies are and methods to create an superior one. He’s joined by Mat King, Vidyard’s Video Manufacturing Supervisor, and the pair break down an instance to spotlight what an efficient thought management video appears to be like like.
What Are the Advantages of Thought Management Movies?
These high-level, top-of-funnel movies are nice for any enterprise trying to set up itself as a pacesetter of their business. As a result of they’re usually discovered on social media, these extremely shareable movies might help strengthen your model id and construct group by inspiring dialog and engagement.
Able to make a thought management video? This record covers all of the issues it’s essential to know to get it proper. Get the Checklist The place to Use Thought Management Movies
As talked about above, thought management movies are top-of-funnel content material good for sharing to social media, particularly LinkedIn, Fb, and YouTube.
A pure match for academic thought management movies, LinkedIn is the place individuals go for skilled growth.
Native movies on LinkedIn are 20x extra more likely to be reshared and 5x extra more likely to begin conversations than different types of content material.
By way of an software course of, you can even acquire entry to dwell video streaming. The chance to have interaction together with your viewers in real-time opens up new alternatives within the type of AMA’s, fireplace chats, and panel discussions.
Fb
Fb continues to be a dominant platform relating to viewers development. It’s usually the place individuals have their first encounter with manufacturers and native firms.
Video is the most partaking type of content material on Fb, so contemplate having thought management movies accessible in your Fb web page to, familiarize individuals together with your model, encourage them to study extra, and hold them . Fb additionally presents dwell video, which is well-suited to off-the-cuff Q&As together with your firm’s CEO or a featured visitor.
YouTube
Subsequent to Google, YouTube is the world’s hottest search engine, so use it to get your top-of-funnel thought management movies seen by the world. YouTube makes it straightforward to share your movies in a extremely discoverable place and create a playlist the place viewers can binge all of your content material in a single place.
Blogs and Articles
Video is an effective way to reinforce the written content material in thought management weblog posts and articles. Whereas the written content material might go into the nuts and bolts of a topic, a thought management video is an effective way to offer individuals a fast overview or a tangible instance inside a prolonged piece.
Video Library
Quantity is essential for thought management as a result of one video doesn’t an professional make. You may create a hub by yourself web site the place you may show all of your thought management movies and collection for simple binging.
Check out the video library we created for our Chalk Discuss collection and get impressed to make your personal.
Forms of Thought Management Movies
Thought management movies are available many various kinds, from a easy speaking head to repurposing a keynote speech. Learn on to find out about the commonest sorts together with examples of the very best thought management movies we might discover.
Speaking Head Video
A digital camera on a tripod, centered on a single speaker is essentially the most simple method to file any video, and it’s particularly efficient for conveying academic content material.
A speaking head video options one particular person talking on to the digital camera with a purpose to clarify an idea or new concept. Be at liberty to complement B-roll, animations, or different visuals so as to add selection.
In Moz’s Whiteboard Fridays video collection, an issue professional explains a brand new matter each week, with the assistance of a whiteboard. Having the speaker use a whiteboard provides visible attraction and in addition goes a great distance in explaining difficult subject material.
Hearth Chat Video
Hearth chat refers to an off-the-cuff Q&A-style interview with an issue professional or main voice in your discipline. The chat will be recorded dwell in entrance of an viewers (like at an organization lunch and study), live-streamed, or recorded historically for launch on-line.
This instance of a hearth chat options Google Canada’s head of Advertising and marketing Fab Dolan. As Dolan says within the video, the casual fireplace chat format is nice when you could have a number of subjects you need to bounce between whereas conserving issues below one umbrella.
Presentation or Keynote Speech Video
Recorded variations of dwell keynote speeches are extraordinarily widespread on YouTube and shared extensively on Fb and LinkedIn. They normally function one speaker who delivers a ready speech, usually accompanied by a slideshow.
You may create your personal by recording displays at your subsequent dwell occasion or convention. Be at liberty to edit shorter variations for various platforms and even add titles, music, and slides after the actual fact.
Writer and former enterprise government, Seth Godin gave this TED Discuss dwell in 2007. It’s known as “The way to Get Your Concepts Unfold” and the recorded video model has since unfold throughout the globe, gaining over 1.5 million views on YouTube alone. This can be a prime instance of how on-line video can lengthen the lifetime of beneficial content material by introducing it to new audiences everywhere in the globe and into the longer term.
Study from the very best within the biz on methods to humanize your gross sales and advertising outreach. Watch Now Panel Dialogue Video
You may file and repurpose panel discussions (together with these inside webinars) in the identical means you’d keynote speeches. Since panel discussions are typically in-depth, you should definitely edit the fabric right into a shorter, digestible format that can attraction to a top-of-funnel viewers. You may at all times level individuals to the complete model of your recorded webinar to study extra.
This video is a clip from a full panel dialogue at Inspirefest 2019. The clip focuses on the subject of variety inside a bigger dialogue about the way forward for work. It options leaders with totally different backgrounds together with the Director of Engineering at HubSpot and the VP of Range, Fairness, and Inclusion at Symantec.
Video Podcast
After comedy, schooling is the second hottest podcasting style, making thought management an applicable theme for any enterprise podcast.
Simply file a video model of your podcast from the get-go, separate the audio model later, and also you’ll have a thought management collection in two mediums.
On our video podcast, Creating Connections, we function our favourite thought leaders within the B2B house and dig into their ideas on methods to make human connections within the digital-heavy world of gross sales and advertising.
This episode options David Meerman-Scott, writer of the guide Fanocracy, that explores the facility of fandom to make significant connections that transcend advertising campaigns.
Vlog
Much like a speaking head or podcast video, a vlog normally options one particular person sharing their standpoint. The important thing to an amazing vlog is a superb host, somebody who can hop on digital camera and converse confidently, who by no means runs out of issues to say.
Vlogs vary from excessive manufacturing worth to scrappy webcam recordings. If it’s essential to create web new content material however are strapped for time, this is likely to be your only option.
Scorching Tip: Vidyard’s Chrome Extension makes it straightforward to file and share vlogs out of your webcam in only a few clicks. Obtain it without spending a dime to strive it out.
As the top of a multi-million greenback enterprise with endorsements from Richard Branson and Oprah Winfrey, it’s clear Forleo is aware of what she’s speaking about relating to constructing your personal enterprise.
However apart from her know-how, she has a character for public talking which fits a great distance on the street to turning into a thought chief. See her in motion on this episode of her vlog collection, Marie TV.
The way to Make a Thought Management Video
1. Come Up with an Authentic Idea
In the end the subject material is what is going to attract your viewers. If you happen to’re utilizing a speaking head, keynote, or vlog format, you’ll need to select a thesis and again it up with credible data, identical to writing an essay.
If you happen to plan to repurpose materials from webinars or panel discussions, attempt to zero in on one matter that you simply really feel provides a brand new perspective that your viewers will probably be fascinated by.
2. Select a Format
It will depend upon how you intend to provide your thought management video and what you could have entry to. When you have a dwell keynote developing, make the most of that. If your organization produces webinars frequently, take into consideration repurposing a preferred one. If you happen to’ve obtained a hearth chat scheduled together with your CEO, then… you get the concept.
3. Hit Report and Make it Sound Good
What’s being stated is what actually issues, so be sure to pay particular consideration to the standard of your audio recording. It’s additionally a good suggestion so as to add subtitles in post-production since many individuals scroll social media with their sound turned off.
4. Polish it Up with the Magic of Enhancing
It doesn’t matter what format your video takes, you may at all times add some polish and pizazz within the edit. Easy issues just like the speaker’s identify in a decrease third, musical cues, or an organization emblem watermark can add quite a lot of professionalism to any video.
Study from the very best within the biz on methods to humanize your gross sales and advertising outreach. Watch Now Finest Practices for Thought Management Movies
The perfect thought chief movies are inclined to have a couple of issues in frequent. As you go on to create your personal, observe these greatest practices for the very best outcomes.
- Discover a distinctive angle that hasn’t been explored beforehand
- Be genuine by skipping a script, however do put together speaking factors to make sure readability
- Don’t be a one-hit-wonder, thought management movies are greatest introduced as a part of a collection
- Select a speaker who’s each an issue professional and good on digital camera—give your viewers a motive to maintain coming again for extra
Able to make a thought management video? This record covers all of the issues it’s essential to know to get it proper. Get the Checklist 
