Do you need to use an electronic mail course to fill your listing with high-quality leads?
Free electronic mail programs make wonderful lead magnets. They’re additionally a straightforward method for enterprise house owners and entrepreneurs to check demand for an internet course, earlier than you sink quite a lot of money and time into creating one.
On this article, we’ll present you find out how to create an electronic mail course lead magnet for your corporation.
What Is An Electronic mail Course?
An electronic mail course is a sequence of emails instructing a particular subject. Electronic mail programs are used to generate leads, so that they often train a subject associated to what you promote. These electronic mail classes exit robotically over a set time period. You set it up as soon as after which your electronic mail course can run on autopilot.
Electronic mail programs can be utilized as lead magnet to encourage guests to subscribe to your electronic mail listing. You can too flip your electronic mail course right into a paid digital product. That is helpful should you’re testing whether or not there’s sufficient curiosity in a course subject earlier than you create a full on-line course.
Why Electronic mail Programs Work For Lead Era
Electronic mail programs are an efficient lead era technique for rising your listing. Electronic mail programs have a number of benefits over different kinds of lead magnets.
First, you get a number of factors of contact together with your new subscriber. Fairly than downloading one thing as soon as and forgetting about it, new leads get a number of emails from you over an prolonged time period. This trains them to open your emails, which is strictly what you need!
Second, electronic mail programs are an efficient option to construct belief and authority. Since you present up of their inbox persistently with invaluable content material, your target market will see you as dependable and educated in your discipline. Doing this may enhance your conversion charges.
Lastly, electronic mail programs are low threat. You probably have already got an electronic mail service supplier, so that you don’t have to enroll and pay for a full course platform. Written electronic mail content material is way simpler to provide than a full video course, webinar, or fillable workbook. You possibly can check out new course concepts at little to no extra value.
Now that you realize why electronic mail programs are superior, let’s learn to create one!
The way to Create an Electronic mail Course Lead Magnet
There are 3 steps to creating an electronic mail course lead magnet:
- Write Your Course Content material
- Set Up Your Electronic mail Course
- Promote Your Electronic mail Course
Let’s get began.
Step 1: Write Your Course Content material
First, you want to select your course subject. Your electronic mail course must be associated to your services or products, and it ought to assist potential prospects resolve to purchase from you.
You would possibly provide a preview or pattern of certainly one of your paid provides. For instance, this free 10-day electronic mail course is a shorter, much less detailed model of a paid 21-day cash administration course.
One other technique is to point out the client that they want your services or products. For instance, on this free 5-day cooking course, the blogger shares her prime cooking suggestions in addition to affiliate hyperlinks to the instruments she makes use of for these suggestions.
You can too select a subject that uncovers the ache factors of your target market. This reminds them of an issue they need to resolve however don’t understand how. For instance, should you had been promoting content material advertising and marketing providers to enterprise house owners, you possibly can provide a free electronic mail course instructing them find out how to audit their content material advertising and marketing. In doing so, they may understand they want your providers.
No matter subject you select, make sure that your electronic mail course content material truly teaches one thing. You possibly can’t simply ship an prolonged gross sales pitch. Save any promoting for the final electronic mail of your course. You don’t have to put your complete gross sales pitch within the final electronic mail. As a substitute, add a hyperlink to your touchdown web page for probably the most subscribers.
Writing Ideas for Electronic mail Programs
When writing your electronic mail course content material, begin with the tip in thoughts. What is going to readers have the ability to do by the point they end the course? Equally, you want to have a particular objective for every electronic mail as nicely.
Preserve your emails brief and actionable. You don’t have to share every thing you realize concerning the subject. You simply want to assist the reader get one “win.”
You possibly can even reuse previous weblog posts to your electronic mail course. Simply make sure that there’s a transparent motion they’ll take after studying. This is probably not a standard digital advertising and marketing CTA (name to motion) like clicking a hyperlink or buying one thing.
You would possibly ask them to do one thing offline that strikes them nearer to their objective, like filling out a funds worksheet or responding to a journal immediate. So click-through charges is probably not the perfect measure of engagement together with your electronic mail course.
Like all electronic mail advertising and marketing, topic strains are vital for convincing subscribers to open your emails. To enhance your open charges, we advocate placing the lesson quantity and a preview of the lesson content material within the topic line.
After getting your content material prepared, it’s time to arrange your electronic mail course.
Step 2: Set Up Your Electronic mail Course Automation
To ship an automatic electronic mail sequence, you want an electronic mail service supplier (ESP). It’s possible you’ll have already got one, but when not, we advocate signing up for Fixed Contact.
Fixed Contact is a well-liked ESP you need to use to construct, schedule, and ship automated electronic mail campaigns. It has a straightforward to make use of electronic mail editor and automation builder.
For this tutorial, we’ll present you find out how to arrange your electronic mail course autoresponder utilizing Fixed Contact. You possibly can at all times use different ESPs like ConvertKit or Drip.
Log into your Fixed Contact account. Click on on the Campaigns tab after which click on the Create button.
Select Electronic mail Automation from the listing of marketing campaign sorts that pops up.
Underneath Multi-step automations, select A contact joins an inventory.
Give your automated sequence a reputation. This gained’t be seen to subscribers, however make sure that it’s one thing you’ll acknowledge and bear in mind. Click on Save to proceed.
You’ll be requested to decide on a contact listing that triggers the e-mail course. We advocate creating a brand new listing particularly for this electronic mail course lead magnet. Click on Create a brand new listing.
Give your listing a reputation and click on Submit to proceed.
Your new listing will probably be chosen within the Automated Marketing campaign Settings window. You don’t want so as to add extra standards at this level. Click on Save if you’re prepared.
You’ll see the automation builder, which has some default content material entered.
First, let’s make the welcome electronic mail sends instantly after signup. You need to ship what you promised as quickly as potential.
Click on Edit on the wait step.
Choose Ship Instantly and click on Affirm. That is only for the primary electronic mail within the course!
Now, let’s create the primary course electronic mail. Underneath the Ship this electronic mail, click on Create New Electronic mail.
Fixed Contact has tons of templates to select from, however let’s preserve it easy to your electronic mail course. Seek for Clean Template and click on to pick.
You’ll be taken to the marketing campaign builder. Click on on the Marketing campaign Identify within the prime left to rename the marketing campaign. This gained’t be seen to your subscribers, however you’ll see it within the automation builder.
Click on on the topic line to convey up the Electronic mail Settings.
Fill in your topic line and from identify. You might also need to add a preheader, which exhibits up subsequent to the topic line within the subscriber’s inbox. It is a good place to preview your electronic mail content material.
Subsequent, drag a Textual content block into your electronic mail.
By default, the textual content block will embrace a picture. You possibly can add your brand or headshot, or delete the picture should you don’t need to use one.
Click on contained in the textual content block to edit the textual content. Add your first course electronic mail content material right here and modify any formatting as wanted.
If you’ve completed creating your electronic mail, click on Proceed to return to the automation builder.
Now, let’s add the second course electronic mail. However we need to wait a number of days to ship the second electronic mail. Luckily, Fixed Contact robotically provides a wait step.
Click on Add to Sequence. You’ll see a wait step and a brand new electronic mail placeholder.
You possibly can edit the wait step and create a brand new electronic mail identical to we did for the primary electronic mail. We recommend protecting the tempo of your electronic mail course pretty brisk, with only a few days between follow-up emails. You additionally need to be in step with the wait time between emails.
If you’ve added all of the emails in your course, your automation would possibly look one thing like this:
Look over all of your content material in addition to the timing, then click on Activate if you’re prepared.
You possibly can then transfer your electronic mail course subscribers into one other a part of your gross sales funnel.
Now that you just’ve executed all this difficult work placing collectively your electronic mail course, let’s make sure that your web site guests can see it and join!
Step 3: Promote Your Electronic mail Course
There are many totally different advertising and marketing methods for on-line programs, whether or not it’s a paid course or a free lead magnet electronic mail course like this one.
For a lead magnet electronic mail course, OptinMonster is the simplest method.
OptinMonster is the perfect listing constructing device to get new subscribers to your electronic mail course.
You possibly can create every kind of promoting campaigns to advertise your electronic mail course. For instance, you possibly can make an unobtrusive floating bar that at all times reminds those who your electronic mail course is there.
You might additionally create electronic mail popups to draw your target market and invite them to choose in.
OptinMonster makes it simple to set exact show guidelines. So you’ll be able to promote your free electronic mail course to readers of particular weblog posts or classes, particularly those that have scrolled far down the web page or spent quite a lot of time on website. These are your most engaged guests who’re more than likely to transform in your electronic mail course provide.
OptinMonster integrates immediately with Fixed Contact, so it’s easy to attach your OptinMonster campaigns with the e-mail course you simply created. From the OptinMonster builder, click on on Integrations, then Add New Integration. Discover Fixed Contact from the dropdown menu and comply with the supplied directions.
There you’ve got it! Now you know the way to create an electronic mail course that grows your listing with certified leads.
When you preferred this text, take a look at different methods to generate leads out of your web site.
Don’t delay any longer! Begin constructing your listing right this moment with OptinMonster.
When you like this text, please comply with us on Fb and Twitter for extra free articles.
Revealed by Jennifer Duann Fultz
Jennifer Duann Fultz is a content material author and course creator. She has a ardour for serving to small companies develop sustainably and ethically. In her spare time, Jennifer enjoys writing fiction, cooking, and exercising.
