On this episode of CMO Strikes, three sustainability trailblazers focus on their efforts with Adweek CXO Jenny Rooney to convey consciousness to The Future Is Mainstream Inexperienced motion plan.
The CMO Sustainability Accelerator (CSA) and Boston Consulting Group (BCG) created the report to focus on the work CMOs should do to drive sustainable practices of their companies. CSA is a brand new industry-wide collaboration led by Adweek, ANA and Sustainable Manufacturers, and powered by BCG that brings CMOs and sustainability leaders collectively to advance the expansion agenda inside their organizations, provide chains and past.
Take a look at their bios under to study extra about them, and tune in to find out about key sustainability practices and finest practices for leaders behind these initiatives.
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Lauren Taylor is a lead member of BCG’s advertising and marketing, gross sales and pricing, and client practices, and has led efforts on progress technique in addition to group and turnaround. She is presently the worldwide chief for customer-centric sustainability at BCG and is captivated with serving to corporations higher perceive market demand and a very powerful facets of sustainability, the innovation wanted to take away obstacles, and how you can affect buyer conduct to drive sustainability whereas producing enterprise worth.
Brad Jakeman is a senior adviser on the Boston Consulting Group, one of many world’s main administration consultancies. At BCG he advises purchasers on all facets of selling, enterprise restructuring, digital transformation and sustainability. Along with his position at BCG, Jakeman is co-founder and managing accomplice of Rethink Meals, which identifies, invests in and helps scale companies which are digitally disrupting the legacy meals system to make it extra equitable and sustainable. Previous to co-founding Rethink Meals, Jakeman spent nearly 10 years as president of PepsiCo’s International Beverage Group.
Jose “Pepe” Gorbea is the worldwide head of manufacturers, businesses and sustainability innovation at HP. Gorbea grew up within the suburbs of Mexico Metropolis, led the advertising and marketing agenda of a number of manufacturers at Bimbo, Kraft Meals, Nestle and Mondelez throughout the globe, and is an alumnus of Google’s Advertising Academy. For him, bringing to life the voice of the buyer and their communities via the ability of co-creation has helped him allow his purchasers to supply “higher advertising and marketing,” from the likes of Hershey’s #HerShe and Nescafe’s “New 12 months’s Resolutions” to Dettol’s “Covid Warriors” and Smirnoff’s “Love Wins,” simply to call just a few.
Reaching Mainstream Inexperienced is essential to a extra sustainable financial system. Learn the brand new report on the CMO Sustainability Accelerator hub to study extra and take motion.
