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The three P’s of Promoting, In keeping with Andrew Sullivan


“If an entrepreneur cannot pitch their enterprise, they can not succeed.”

So says legendary pitchman Anthony Sullivan, who you in all probability know from his iconic OxiClean commercials. “It is one thing we see occur on a regular basis on Entrepreneur’s present, Elevator Pitch, the place entrepreneurs have 60 seconds to pitch. If they do not get an investor’s consideration, they’re carried out for.”

To assist entrepreneurs who did not succeed on the present (and to supply all entrepreneurs the tips of the pitching commerce) Sullivan teamed up with enterprise coach Tina Frey to host our new present Repair My Pitch. Over the course of this season, 4 failed Elevator Pitch contestants will obtain coaching from world-class pitching and startup specialists. Their final purpose? Scoring a second probability within the elevator to win a life-changing funding from our board.

On this episode, Anthony and Tina meet two contestants with science-based firms and break down a number of the fundamentals of a profitable pitch. Anthony says it comes right down to the three P’s all lining up completely: “The pitch, the particular person and the product.”

Listed here are a number of the massive areas Tina and Anthony drill down on with the entrepreneurs:

  • Exuding confidence along with your phrases and physique language
  • Discovering that interior salesperson even if you’re an introvert
  • Conserving your message easy and digestible
  • Promoting by telling a fantastic story

See how the contestants reply to their first spherical of blunt criticism, and see if any of Anthony and Tina’s suggestions may be utilized to you and your corporation. (Spoiler alert: 100% of the following pointers may be utilized to you and your corporation!)

Repair My Pitch contestants

Ashley Rosulek, founding father of Osweetfitness, inexpensive, high-quality luxurious athletic put on

Brandon Storms, founder and CEO of Retavo, a platform to launch and preserve a state-of-the-art enterprise-grade market at an inexpensive value

William Colton, MS, CEO of Paldara, an organization harnessing the ability of pure bacteriophage to combat and stop illness.

Arvin Bhangu, founding father of Superintelligence, a analysis lab that goals to create a system that enables for the co-existence of people and Synthetic Basic Intelligence (AGI)

Repair My Pitch specialists

Anthony Sullivan, celeb pitchman and entrepreneur

Tina Frey, keynote speaker, coach, communications professional, and writer of The ART of Facilitation

Repair My Pitch is sponsored by State Farm. New episodes stream Wednesdays now by means of October 4, 2023 on Entrepreneur.com. Season 10 of Entrepreneur Elevator Pitch premieres on October 18, 2023.



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