Virtually 4 in 5 entrepreneurs say their total buyer journey is not less than partially automated, in response to analysis from Ascend2.
And the #1 use of advertising and marketing automation software program?
E-mail advertising and marketing.
Not solely is it the preferred type of advertising and marketing automation; it’s additionally one of many fastest-growing, with uptake growing from 40 p.c in 2021 to 55 p.c in 2022.
Which brings us neatly to ActiveCampaign, an e mail advertising and marketing, automation, and CRM platform utilized by over 180,000 companies in 170+ nations.
It’s a implausible instrument. However with so many ActiveCampaign alternate options accessible, how will you make sure you’re making the proper alternative?
The one approach to make sure is to totally examine ActiveCampaign to the myriad different platforms available on the market.
That takes a heap of time. However we’ve finished the leg be just right for you by evaluating the ten finest ActiveCampaign alternate options throughout a number of standards:
- Worth
- Product options
- Buyer assist
- Professionals and cons
- Target market
Let’s get into it…
What Are the Greatest ActiveCampaign Alternate options?
| ActiveCampaign Alternate options | Greatest For | Prime Options | Pricing/Month |
| Drip | DTC ecommerce | Phase your complete viewers based mostly on real-time retailer, customer, and advertising and marketing knowledge. | From $39 per thirty days for as much as 2,500 contacts and limitless e mail sends. |
| Klaviyo | Ecommerce companies and builders | Personalization and segmentation instruments help you create buyer segments based mostly on real-time knowledge. | Free for as much as 250 contacts and 500 month-to-month e mail sends; paid plans priced from $45 per thirty days for as much as 1,000 contacts and 10,000 month-to-month e mail sends. |
| Mailchimp | Small companies | Superior analytics and reporting assist entrepreneurs make data-driven choices. | Free for as much as 500 contacts and 1,000 month-to-month e mail sends; paid plans begin at $9.99 per thirty days for 500 contacts and 5,000 month-to-month e mail sends. |
| Omnisend | Ecommerce entrepreneurs | Internet push notifications permit manufacturers to immediately retarget prospects. | Free to succeed in as much as 250 contacts per thirty days, together with 500 month-to-month e mail sends, as much as 60 SMS messages, and as much as 500 internet push notifications. Paid plans begin at $16 per thirty days to succeed in as much as 500 contacts (together with limitless push notifications). |
| AWeber | Startups and small companies | Create e mail templates in seconds utilizing your web site or Fb web page URL. | Free for as much as 500 e mail subscribers and three,000 month-to-month e mail sends; paid plans priced from $16.15 per thirty days for as much as 2,500 subscribers. |
| ConvertKit | Content material creators | Built-in e-newsletter referral program helps creators develop their attain by leveraging their present viewers. | Free for as much as 1,000 subscribers and limitless e mail sends; paid plans begin at $9 per thirty days for as much as 300 subscribers and limitless sends. |
| Sendinblue | Low-budget e mail advertising and marketing | Ship transactional emails with assured 97 p.c deliverability. | Free for limitless contacts and as much as 300 emails per day. Paid plans begin at $25 per thirty days for limitless contacts and 20,000 emails per thirty days. |
| Fixed Contact | Nonprofits and charities | Handle campaigns on the go from a devoted cell app. | From $9.99 per thirty days for as much as 500 contacts and 12,000 month-to-month e mail sends. |
| GetResponse | Small companies that want superior advertising and marketing instruments | Constructed-in assist for dwell and on-demand webinars. | Free for as much as 500 contacts and a pair of,500 month-to-month e mail sends. Paid plans begin at $15.58 per thirty days for 1,000 contacts and limitless e mail sends. |
| HubSpot | B2B inbound advertising and marketing | Join advertising and marketing, gross sales, content material administration, and customer support in a single platform. | Free advertising and marketing plan consists of limitless contacts and a pair of,000 month-to-month e mail sends. Paid advertising and marketing plans begin at $18 per thirty days for 1,000 contacts and 5,000 month-to-month sends. |
1. Drip
Drip is an ecommerce advertising and marketing automation instrument for DTC manufacturers who have to ship personalised buyer journeys at scale. We offer you e mail advertising and marketing, onsite instruments, and integrations with third-party platforms so to get essentially the most out of your ecommerce actions.
What Makes Drip the Greatest ActiveCampaign Different?
- Constructed for ecommerce. If you happen to’re in DTC ecommerce, Drip is the plain alternative. ActiveCampaign’s performance is designed for gross sales groups. However the challenges of ecommerce are essentially completely different to these of enterprise SaaS or B2B manufacturers.
- Ecommerce-focused product growth. Drip is constructed explicitly for DTC ecommerce manufacturers, incorporating out-of-the-box income attribution, pre-built workflow templates, 50+ e mail templates, ecommerce integrations, and far more. We’ll proceed creating our product to higher meet the wants of DTC ecommerce manufacturers, as a result of they’re our sole focus. ActiveCampaign—with its wider vary of goal industries and use circumstances—probably received’t do the identical.
- Superior onsite advertising and marketing. Our addition of feature-rich kind and popup-building platform Sleeknote (now built-in in Drip as Onsite) provides us a wealth of onsite performance that ActiveCampaign merely can’t match, together with gamification and personalization.
- Assist tailor-made to your model. ActiveCampaign solely gives personalized advertising and marketing methods with quarterly updates for patrons on their Enterprise plan, which is considerably dearer than Drip. In the meantime, at Drip, we satisfaction ourselves on personalized assist. We’ll pull up a chair subsequent to you and assist with the whole lot from onboarding to customized technique suggestions to quarterly enterprise critiques—no matter it takes that can assist you take advantage of our platform. We even supply content material providers.
- Centered on income. We all know income development is the be-all and end-all for DTC ecommerce companies. To that finish, we offer income metrics for each e mail and automation, and even present you Drip-attributed income—so precisely how a lot you’re getting out of our instrument. We additionally supply month-to-month reviews centered on ecommerce methods, serving to you perceive what’s going nicely and what wants enhancing. On the flip facet, ActiveCampaign is extra centered on buyer engagement.
- Easy, lovely UI. Our consumer interface makes it straightforward to leverage all of the instruments, knowledge, and automations DTC ecommerce manufacturers have to hit their development targets. Inevitably, ActiveCampaign is much more cluttered, as a result of it serves a far broader viewers.
How Does Drip Evaluate to ActiveCampaign?
| Drip | ActiveCampaign | |
| Greatest Characteristic | Phase your complete viewers based mostly on real-time retailer, customer, and advertising and marketing knowledge. | Predictive actions use machine studying to ship buyer experiences based mostly on knowledge, similar to the perfect time to ship emails. |
| Greatest For | DTC ecommerce | Superior entrepreneurs who want high-level automation |
| Professionals | Constructed for ecommerce entrepreneurs, not B2B gross sales groups. | Subtle automations with a broad vary of use circumstances. |
| Cons | If you happen to’re not in ecommerce, Drip isn’t the perfect match. | More durable to make use of; much less concentrate on income development. |
| Pricing/Month | From $39 per thirty days for as much as 2,500 contacts and limitless e mail sends. | From $29 per thirty days for one consumer and limitless emails. |
| Assist | Our assist is rated 8.8 on G2 (vs. a median of 8.6 for advertising and marketing automation platforms) and consists of dwell audio display screen sharing to resolve issues in actual time. | All ActiveCampaign plans supply 24/7 e mail and chat-based assist, however solely Enterprise prospects get over-the-phone assist. |
Is Drip for you? Try how a lot Drip would value together with your e mail record measurement:
2. Klaviyo
Klaviyo is a well-liked ecommerce advertising and marketing system that permits prospects to run automated campaigns through e mail or SMS. It has been adopted by a variety of companies—from startups to huge Fortune 500 retailers—in over 80 nations, with greater than 100,000 paid customers.
What Makes Klaviyo the Greatest ActiveCampaign Different?
- Constructed for ecommerce companies. Identical to Drip, Klaviyo is solely centered on ecommerce automation. Against this, ecommerce is one in every of over a dozen niches that ActiveCampaign serves.
- Free product tier. Klaviyo doesn’t supply essentially the most beneficiant free plan of all of the ActiveCampaign alternate options we’ve analyzed, with as much as 250 contacts and 500 month-to-month e mail sends. However it’s higher than nothing and helps you become familiar with the platform’s performance. ActiveCampaign doesn’t have a free tier.
- Ecommerce-focused CRM. Klaviyo successfully gives a built-in CRM platform catered to ecommerce companies, serving to customers achieve a deeper understanding of buyer behaviors and preferences. ActiveCampaign’s CRM is great, but it surely’s designed for gross sales groups relatively than ecommerce entrepreneurs.
- Detailed ecommerce dashboard. ActiveCampaign’s dashboard lacks the arduous, revenue-oriented knowledge ecommerce companies require to information decision-making. Klaviyo is much superior right here, displaying retailer income, income per automation, and income per marketing campaign.
- Dynamic product feeds. Each platforms supply wonderful marketing campaign builders, however Klaviyo lets you arrange a dynamic feed based mostly on particular standards, like product class or best-sellers. That approach, you don’t have to replace your emails each time you launch a brand new product.
How Does Klaviyo Evaluate to ActiveCampaign?
| Klaviyo | ActiveCampaign | |
| Greatest Characteristic | Personalization and segmentation instruments help you create buyer segments based mostly on real-time knowledge. | Predictive actions use machine studying to ship buyer experiences based mostly on knowledge, similar to the perfect time to ship emails. |
| Greatest For | Ecommerce companies and builders | Superior entrepreneurs who want high-level automation |
| Professionals | Subtle ecommerce options and reporting. | Constructed for gross sales and advertising and marketing groups, not builders and companies. |
| Cons | Requires superior technical abilities (or, ideally, a full-service Klaviyo company) to make use of it successfully. | Lacks the ecommerce-focused UI and options of a devoted platform. |
| Pricing/Month | Free for as much as 250 contacts and 500 month-to-month e mail sends; paid plans priced from $45 per thirty days for as much as 1,000 contacts and 10,000 month-to-month e mail sends. | From $29 per thirty days for one consumer and limitless emails. |
| Assist | After the intensive onboarding program, assist is proscribed to dwell chat and emails. | All ActiveCampaign plans supply 24/7 e mail and chat-based assist, however solely Enterprise prospects get over-the-phone assist. |
3. Mailchimp
Mailchimp is the world’s hottest platform in relation to e mail advertising and marketing, with a formidable 67 p.c market share. Hundreds of companies depend on its automated providers to ship emails and increase their attain. At present, there are over 12 million customers benefiting from Mailchimp’s instruments.
What Makes Mailchimp the Greatest ActiveCampaign Different?
- Simple to grasp. Maybe Mailchimp’s strongest go well with is its ease of use. Even non-marketers can use the platform to interact and develop their viewers. ActiveCampaign is a extra superior instrument with a far steeper studying curve.
- Constructed for e mail. Mailchimp is in the beginning an e mail advertising and marketing platform, whereas ActiveCampaign has much more strings to its bow (and is consequently more durable to make use of). If all you’re searching for is a instrument to energy and optimize your e mail campaigns, Mailchimp is quite a bit simpler to grasp.
- Beneficiant free product tier. Mailchimp has axed a number of the options from its free tier in current months, but it surely’s nonetheless fairly complete, providing as much as 500 contacts and 1,000 month-to-month e mail sends. ActiveCampaign doesn’t supply any free performance past the 14-day trial.
- Free touchdown web page builder. ActiveCampaign’s touchdown web page instruments are solely accessible at “Plus” stage and above, whereas all Mailchimp prospects—even these on the free tier—can use its touchdown web page and kind builder.
How Does Mailchimp Evaluate to ActiveCampaign?
| Mailchimp | ActiveCampaign | |
| Greatest Characteristic | Superior analytics and reporting assist entrepreneurs make data-driven choices. | Predictive actions use machine studying to ship buyer experiences based mostly on knowledge, similar to the perfect time to ship emails. |
| Greatest For | Small companies | Superior entrepreneurs who want high-level automation |
| Professionals | A generalist e mail automation platform that’s straightforward to make use of. | Function-built CRM connects your gross sales and advertising and marketing actions. |
| Cons | Lacks engaging options like a built-in CRM. | More durable to make use of (and no free product tier to study the ropes). |
| Pricing/Month | Free for as much as 500 contacts and 1,000 month-to-month e mail sends; paid plans begin at $9.99 per thirty days for 500 contacts and 5,000 month-to-month e mail sends. | From $29 per thirty days for one consumer and limitless emails. |
| Assist | Paid plans embrace 24/7 assist through chat and e mail. Telephone and precedence assist is just accessible to Premium prospects paying $350+ per thirty days. | All ActiveCampaign plans supply 24/7 e mail and chat-based assist, however solely Enterprise prospects get over-the-phone assist. |
4. Omnisend
Omnisend is a advertising and marketing automation instrument for ecommerce shops. Over 80,000 shops use the platform for e mail and SMS campaigns to extend engagement and conversion charges.
What Makes Omnisend the Greatest ActiveCampaign Different?
- Tons of free performance. Omnisend offers a wealth of free options. Free subscribers can attain as much as 250 contacts per thirty days through as much as 500 month-to-month e mail sends, 60 SMS messages, and 500 internet push notifications. This one’s an open-and-shut case, as a result of ActiveCampaign doesn’t supply a free product tier.
- Ecommerce-friendly UI. As with Drip and Klaviyo, Omnisend is a devoted ecommerce automation platform, with a function set designed solely for ecommerce manufacturers. ActiveCampaign can do all the identical stuff—however as a result of it additionally serves over a dozen different industries, its consumer interface feels extra cluttered.
- Much less cash, extra contacts. At each the decrease and higher ends of the viewers spectrum, Omnisend is cheaper. It prices $20/month for as much as 1,000 contacts, whereas ActiveCampaign prices $29+ per thirty days. And for those who’ve acquired as much as 50,000 contacts, you’ll be paying $330/month with Omnisend—that’s virtually $230/month cheaper than ActiveCampaign’s most comparable package deal.
- Custom-made assist. Omnisend customers at Professional stage and above can entry a devoted buyer success supervisor to assist optimize their campaigns. In the meantime, ActiveCampaign prospects beneath Enterprise stage can’t even choose up the cellphone to talk to a assist agent.
How Does Omnisend Evaluate to ActiveCampaign?
| Omnisend | ActiveCampaign | |
| Greatest Characteristic | Internet push notifications permit manufacturers to immediately retarget prospects. | Predictive actions use machine studying to ship buyer experiences based mostly on knowledge, similar to the perfect time to ship emails. |
| Greatest For | Ecommerce entrepreneurs | Superior entrepreneurs who want high-level automation |
| Professionals | Simple-to-master ecommerce automations. | Does all the identical stuff, plus plenty of different nice-to-haves, together with a built-in CRM. |
| Cons | Lacks a few of ActiveCampaign’s extra superior options. | Extra cluttered UI and no free product tier makes for a steeper studying curve. |
| Pricing/Month | Free to succeed in as much as 250 contacts per thirty days, together with 500 month-to-month e mail sends, as much as 60 SMS messages, and as much as 500 internet push notifications. Paid plans begin at $16 per thirty days to succeed in as much as 500 contacts (together with limitless push notifications). | From $29 per thirty days for one consumer and limitless emails. |
| Assist | All customers get 24/7 e mail and dwell chat assist, whereas Professional and Enterprise subscribers additionally get a devoted buyer success supervisor. | All ActiveCampaign plans supply 24/7 e mail and chat-based assist, however solely Enterprise prospects get over-the-phone assist. |
5. AWeber
AWeber is a advertising and marketing instrument predominantly geared towards entrepreneurs and small companies. It’s acquired highly effective options similar to e mail marketing campaign administration, a touchdown web page builder, and automatic advertising and marketing methods. And it additionally gives types so you possibly can accumulate buyer knowledge conveniently.
What Makes AWeber the Greatest ActiveCampaign Different?
- Extra e mail templates. AWeber gives one of many largest choices of e mail advertising and marketing and e-newsletter templates of any instrument we’ve seen, at greater than 600. ActiveCampaign, by comparability, has a library of 250+ templates—nonetheless lots, however not in AWeber’s league.
- Extra touchdown web page templates, too. On the time of writing, AWeber’s template library consists of near 150 templates—about 3 times greater than ActiveCampaign—spanning over 100 industries.
- Free for all times. It ought to be clear by now that ActiveCampaign doesn’t have a free product tier. AWeber does—and it’s fairly beneficiant, together with as much as 500 e mail subscribers and three,000 month-to-month e mail sends.
- Telephone-based assist (even at low product tiers). Solely ActiveCampaign Enterprise prospects get the choice to select up the cellphone and converse to buyer assist, whereas AWeber gives phone-based assist throughout all product tiers—even to free customers (albeit paying prospects get precedence).
How Does AWeber Evaluate to ActiveCampaign?
| AWeber | ActiveCampaign | |
| Greatest Characteristic | Create e mail templates in seconds utilizing your web site or Fb web page URL. | Predictive actions use machine studying to ship buyer experiences based mostly on knowledge, similar to the perfect time to ship emails. |
| Greatest For | Startups and small companies | Superior entrepreneurs who want high-level automation |
| Professionals | Extra e mail and touchdown web page templates. | (Far) extra superior automations and extra subtle reporting. |
| Cons | Lacks superior performance, like subtle automations. | Fewer templates and no free product tier. |
| Pricing/Month | Free for as much as 500 e mail subscribers and three,000 month-to-month e mail sends; paid plans priced from $16.15 per thirty days for as much as 2,500 subscribers. | From $29 per thirty days for one consumer and limitless emails. |
| Assist | All customers—even free subscribers—can entry 24/7 dwell assist through cellphone, e mail, and chat (though paying prospects are positioned in a precedence queue). | All ActiveCampaign plans supply 24/7 e mail and chat-based assist, however solely Enterprise prospects get over-the-phone assist. |
6. ConvertKit
ConvertKit is a advertising and marketing instrument constructed with content material creators in thoughts. It offers quite a lot of options like touchdown web page and kind designers, emailing capabilities, and an automation builder. Over 560,000 creators have already used the platform to succeed in over 600 million customers worldwide.
What Makes ConvertKit the Greatest ActiveCampaign Different?
- Designed for creators. ConvertKit is constructed with creators in thoughts, from authors and coaches to musicians and podcasters. It gives all of the instruments this viewers requires to succeed in and develop an viewers, with none of the less-relevant stuff on ActiveCampaign. This makes it simpler to make use of.
- Constructed-in referral program. Referral advertising and marketing is a strong technique for creators trying to develop an viewers. ConvertKit has a built-in referral program, permitting prospects to leverage this performance out of the field. It’s doable to run referral advertising and marketing via ActiveCampaign, however you’ll have to combine with a separate instrument (like SparkLoop). And that’ll value you more cash.
- Free product tier. We’re beginning to sound like a damaged file now, however ActiveCampaign has no free product tier, whereas ConvertKit enables you to add as much as 1,000 contacts and ship limitless emails freed from cost. Not a giant deal for those who’ve acquired a considerable mailing record, however a bit free performance is at all times good to have.
- Monetize via sponsorships. One other space through which ConvertKit’s creator-focused instruments come to the fore: the platform helps e-newsletter creators land advertiser sponsorships (supplied they’ve 10,000+ subscribers and ship newsletters not less than as soon as per week). ActiveCampaign doesn’t supply something comparable.
How Does ConvertKit Evaluate to ActiveCampaign?
| ConvertKit | ActiveCampaign | |
| Greatest Characteristic | Built-in e-newsletter referral program helps creators develop their attain by leveraging their present viewers. | Predictive actions use machine studying to ship buyer experiences based mostly on knowledge, similar to the perfect time to ship emails. |
| Greatest For | Content material creators | Superior entrepreneurs who want high-level automation |
| Professionals | Simple-to-use engagement and monetization instruments for content material creators. | Vastly superior automations and reporting. |
| Cons | Very fundamental reporting, with no bounce fee, geographical knowledge, or click on maps. | Lacks built-in, creator-specific options like referral advertising and marketing and a sponsor community. |
| Pricing/Month | Free for as much as 1,000 subscribers and limitless e mail sends; paid plans begin at $9 per thirty days for as much as 300 subscribers and limitless sends. | From $29 per thirty days for one consumer and limitless emails. |
| Assist | Paying prospects get dwell chat and e mail assist, with precedence entry supplied to Creator Professional subscribers. Free subscribers solely get group assist. | All ActiveCampaign plans supply 24/7 e mail and chat-based assist, however solely Enterprise prospects get over-the-phone assist. |
7. Sendinblue
Sendinblue is a complete advertising and marketing platform utilized by 500,000 prospects in 180 nations, delivering 200 million emails per day. It gives varied providers similar to emailing, SMS messaging, WhatsApp messaging, lead seize types, Fb Advertisements administration, and automation instruments.
What Makes Sendinblue the Greatest ActiveCampaign Different?
- Intensive free performance. Sendinblue would possibly supply essentially the most beneficiant free product tier of any e mail advertising and marketing platform, permitting non-paying customers to ship 300 emails a day to limitless contacts. ActiveCampaign, then again, doesn’t have a free tier.
- Cheaper paid plans. Sendinblue additionally offers excellent worth to paying prospects. To offer a side-by-side comparability, $49 per thirty days with Sendinblue will get you 60,000 month-to-month emails to limitless contacts. With ActiveCampaign, the identical cash buys you limitless emails, however solely 2,500 contacts.
- Constructed-in assist for transactional emails. Transactional emails are an important a part of operating an ecommerce enterprise. Sendinblue gives transactional emails as commonplace on all plans, even the free tier, and ensures 97 p.c deliverability. Against this, you’ll want a separate integration—with an extra price ticket—to ship transactional emails via ActiveCampaign.
- Free CRM. That’s proper: Sendinblue gives a very free gross sales CRM, together with limitless contacts, pipeline administration, automations, and extra. With ActiveCampaign, you’d must bundle the CRM and advertising and marketing merchandise, which can set you again not less than $$93/month.
How Does Sendinblue Evaluate to ActiveCampaign?
| Sendinblue | ActiveCampaign | |
| Greatest Characteristic | Ship transactional emails with assured 97 p.c deliverability. | Predictive actions use machine studying to ship buyer experiences based mostly on knowledge, similar to the perfect time to ship emails. |
| Greatest For | Low-budget e mail advertising and marketing | Superior entrepreneurs who want high-level automation |
| Professionals | Consists of transactional emails and a CRM with all product tiers. | Extra ecommerce integrations and extra subtle performance. |
| Cons | Gives fewer integrations than ActiveCampaign (and doesn’t combine with BigCommerce). | Dearer and requires separate integrations for transactional emails. |
| Pricing/Month | Free for limitless contacts and as much as 300 emails per day. Paid plans begin at $25 per thirty days for limitless contacts and 20,000 emails per thirty days. | From $29 per thirty days for one consumer and limitless emails. |
| Assist | The $25+ per thirty days Starter plan solely gives email-based assist. To obtain personalised assist, you’ll have to subscribe to an Enterprise plan. | All ActiveCampaign plans supply 24/7 e mail and chat-based assist, however solely Enterprise prospects get over-the-phone assist. |
8. Fixed Contact
Fixed Contact is a digital advertising and marketing automation platform aimed toward small companies. It gives e mail, SMS, social media, and automation providers, and has a reduced fee for nonprofits—making it a lovely alternative for organizations within the third sector.
What Makes Fixed Contact the Greatest ActiveCampaign Different?
- Larger low cost for nonprofits. Each Fixed Contact and ActiveCampaign present reductions for charities and nonprofits, however Fixed Contact’s is extra beneficiant (30 p.c vs. 20 p.c).
- Cheaper pricing. Full disclosure: in our view, Fixed Contact isn’t significantly low cost given its comparative lack of performance. However for those who’re simply trying to ship a bunch of emails, it’s undoubtedly cheaper than ActiveCampaign. For comparability, $35/month will get you 2,500 contacts and 60,000 month-to-month emails with Fixed Contact; ActiveCampaign’s most comparable plan prices $49 per thirty days (but it surely does embrace limitless emails).
- Constructed-in social scheduling. Though it’s predominantly an e mail instrument, Fixed Contact gives some useful extras, together with the flexibility to create social adverts and schedule natural posts from inside the platform. You are able to do that with ActiveCampaign, too—however you want a separate integration.
- Telephone-based assist. All Fixed Contact prospects can converse to the assist workforce over the cellphone—a privilege that’s solely supplied to Enterprise-level ActiveCampaign customers. Customized consultations are additionally accessible to Fixed Contact Plus subscribers.
How Does Fixed Contact Evaluate to ActiveCampaign?
| Fixed Contact | ActiveCampaign | |
| Greatest Characteristic | Handle campaigns on the go from a devoted cell app. | Predictive actions use machine studying to ship buyer experiences based mostly on knowledge, similar to the perfect time to ship emails. |
| Greatest For | Nonprofits and charities | Superior entrepreneurs who want high-level automation |
| Professionals | (Barely) cheaper plans and built-in social scheduling. | Much more superior options; a lot stronger reporting and automations. |
| Cons | Restricted reporting, with no geo monitoring, click on maps, or social media reviews. | Prices a bit extra. |
| Pricing/Month | From $9.99 per thirty days for as much as 500 contacts and 12,000 month-to-month e mail sends. | From $29 per thirty days for one consumer and limitless emails. |
| Assist | Each paid plans supply dwell chat and cellphone assist, whereas Fixed Contact Plus subscribers additionally get personalised consultations to enhance efficiency. | All ActiveCampaign plans supply 24/7 e mail and chat-based assist, however solely Enterprise prospects get over-the-phone assist. |
9. GetResponse
GetResponse is an e mail advertising and marketing platform that gives further options similar to automation, SMS advertising and marketing, and internet push notifications to its premium prospects. It’s been utilized by over 350,000 companies, together with huge names like Ikea, Stripe, and Zendesk.
What Makes GetResponse the Greatest ActiveCampaign Different?
- Unparalleled e mail deliverability. GetResponse sits proudly on the high of the tree in E-mail Deliverability Report’s e mail advertising and marketing supplier rating. ActiveCampaign solely fares fractionally worse—but when deliverability is your major concern, GetResponse is difficult to beat.
- Extra significant inbox testing. Coupled with its excellent e mail deliverability, GetResponse offers stable inbox testing instruments, scoring emails from 0 – 5 based mostly on how probably they’re to keep away from the spam folder. ActiveCampaign does spam testing, too, but it surely solely awards a “cross” or “fail” score, with no strategy to interpret your rating.
- Free performance. Guess what? ActiveCampaign doesn’t have a free product tier. GetResponse does, and it’s fairly beneficiant. Free customers can ship 2,500 month-to-month emails to as much as 500 contacts, and so they additionally get to entry GetResponse’s HTML editor, click on monitoring, and some different tasty options.
- Built-in webinar internet hosting. Out of the field, GetResponse Advertising Automation, Ecommerce Advertising, and MAX2 prospects can benefit from the platform’s built-in webinar internet hosting performance. It’s a comparatively area of interest function, however actually good to have if webinars are a part of your advertising and marketing technique. ActiveCampaign requires a third-party integration to run webinars, which carries an extra value.
- Construct touchdown pages cheaper. Each platforms supply wonderful touchdown web page builders, however ActiveCampaign’s is just accessible at Plus stage and above (priced from $49/month). Against this, even free customers can entry the GetResponse touchdown web page builder (albeit with just a few utilization limitations).
How Does GetResponse Evaluate to ActiveCampaign?
| GetResponse | ActiveCampaign | |
| Greatest Characteristic | Constructed-in assist for dwell and on-demand webinars. | Predictive actions use machine studying to ship buyer experiences based mostly on knowledge, similar to the perfect time to ship emails. |
| Greatest For | Small companies that want superior advertising and marketing instruments | Superior entrepreneurs who want high-level automation |
| Professionals | Excellent e mail deliverability and spam-checking instruments. | Extra complete reporting, together with chat conversion, automation reviews, and phone traits. |
| Cons | No advertising and marketing automation options within the entry-level paid plan. | Much less subtle spam testing. |
| Pricing/Month | Free for as much as 500 contacts and a pair of,500 month-to-month e mail sends. Paid plans begin at $15.58 per thirty days for 1,000 contacts and limitless e mail sends. | From $29 per thirty days for one consumer and limitless emails. |
| Assist | Paid plans embrace 24/7 assist through chat and e mail. Telephone assist is just accessible at top-tier MAX2 stage; some MAX2 prospects may also entry Slack assist. | All ActiveCampaign plans supply 24/7 e mail and chat-based assist, however solely Enterprise prospects get over-the-phone assist. |
10. HubSpot
HubSpot is a wide-ranging automation platform that includes a CRM, e mail advertising and marketing instruments, a touchdown web page builder, and far more. With HubSpot, prospects can choose and select its merchandise or go for an all-in-one inbound advertising and marketing resolution. It has over 167,000 prospects in additional than 120 nations, together with famend manufacturers like DoorDash and Soundcloud.
What Makes HubSpot the Greatest ActiveCampaign Different?
- Strong free plan. HubSpot provides you limitless contacts and a pair of,000 month-to-month e mail sends with out asking for a cent in return, whereas ActiveCampaign doesn’t supply a free plan. So this one’s a slam-dunk for HubSpot.
- Combine with (mainly) the whole lot. Neither platform is brief on integrations, and except you’ve got extraordinarily area of interest necessities, you’ll be completely superb with both. However that is finally a numbers sport, and HubSpot gives barely greater than ActiveCampaign (1,000+ vs. 910+ on the time of writing).
- Constructed-in social media posting. HubSpot Advertising Hub Skilled permits customers to attach as much as 50 social accounts, publish 10,000 posts a month, and schedule content material three years forward of time. If you wish to do social media scheduling in ActiveCampaign, you’ll want a third-party integration.
- Extra touchdown web page templates. After we checked, HubSpot supplied a staggering 347 touchdown web page templates tailor-made to completely different industries and use circumstances. There’s actually nothing mistaken with ActiveCampaign’s touchdown web page templates—it simply has far fewer of them.
- Free CRM. HubSpot is arguably finest generally known as a buyer relationship administration instrument, and it enables you to use (a few of) its CRM instruments freed from cost, serving to you create extra personalised buyer experiences. ActiveCampaign has a superb CRM, too, however you’ll have to pay for the privilege of utilizing it.
How Does HubSpot Evaluate to ActiveCampaign?
| HubSpot | ActiveCampaign | |
| Greatest Characteristic | Join advertising and marketing, gross sales, content material administration, and customer support in a single platform. | Predictive actions use machine studying to ship buyer experiences based mostly on knowledge, similar to the perfect time to ship emails. |
| Greatest For | B2B inbound advertising and marketing | Superior entrepreneurs who want high-level automation |
| Professionals | An all-in-one gross sales and advertising and marketing platform with a superb (free) CRM. | Extra subtle automations at a cheaper price level. |
| Cons | Costly subscriptions and excessive onboarding charges. | No free performance and a narrower function set. |
| Pricing/Month | Free advertising and marketing plan consists of limitless contacts and a pair of,000 month-to-month e mail sends. Paid advertising and marketing plans begin at $18 per thirty days for 1,000 contacts and 5,000 month-to-month sends. | From $29 per thirty days for one consumer and limitless emails. |
| Assist | Paying prospects can get 1:1 e mail and in-app chat assist. Telephone assist is accessible at Professional stage and above. | All ActiveCampaign plans supply 24/7 e mail and chat-based assist, however solely Enterprise prospects get over-the-phone assist. |
Ceaselessly Requested Questions
What Are the Disadvantages of ActiveCampaign?
There are few clear drawbacks to ActiveCampaign—it truly is a terrific platform. Its solely actual weak spot is that it hasn’t “niched down”, as a substitute preferring to serve dozens of industries. So whereas there’s arguably no higher all-round advertising and marketing automation platform, there would possibly be a greater industry-specific resolution for your online business.
Conclusion
All-rounders like ActiveCampaign aren’t proper for everybody.
Realistically, you’re going to pay for lots of performance designed for one of many dozens of different niches it serves. And also you’ll miss out on a number of the extra engaging options of an industry-specific platform.
That’s why we actually consider Drip is a greater match for ecommerce manufacturers (particularly DTCs).
However don’t take our phrase for it. Discover out for your self by signing up in your 14-day free trial immediately.
