MailerLite is finest often called a low-cost e-mail advertising and marketing platform.
(In all probability as a result of it’s known as “MailerLite”).
That repute is definitely somewhat deceptive. MailerLite affords a wealth of further performance past e-mail, giving customers the ability to construct web sites and touchdown pages, create high-converting signup kinds, and combine with their favourite ecommerce instruments.
However a lot of different platforms do the identical stuff. So which is true for your online business? That can assist you make an knowledgeable selection, we’ve in contrast the highest 10 MailerLite options by:
- Value
- Product options
- Buyer assist
- Professionals and cons
- Audience
Let’s dive in…
What’s the Finest MailerLite Different?
| MailerLite Options | Finest For | Prime Options | Pricing/Month |
| Drip | DTC ecommerce | Phase your complete viewers primarily based on real-time retailer, customer, and advertising and marketing information. | From $39 monthly for as much as 2,500 contacts and limitless e-mail sends. |
| Klaviyo | Ecommerce companies and builders | Personalization and segmentation instruments mean you can create buyer segments primarily based on real-time information. | Free for as much as 250 contacts and 500 month-to-month e-mail sends; paid plans priced from $45 monthly for as much as 1,000 contacts and 10,000 month-to-month e-mail sends. |
| Mailchimp | Small companies | Superior analytics and reporting assist entrepreneurs make data-driven choices. | Free for as much as 500 contacts and 1,000 month-to-month e-mail sends; paid plans begin at $9.99 monthly for 500 contacts and 5,000 month-to-month e-mail sends. |
| Omnisend | Ecommerce entrepreneurs | Internet push notifications permit manufacturers to immediately retarget clients. | Free to succeed in as much as 250 contacts monthly, together with 500 month-to-month e-mail sends, as much as 60 SMS messages, and as much as 500 internet push notifications. |
| AWeber | Startups and small companies | Create e-mail templates in seconds utilizing your web site or Fb web page URL. | Free for as much as 500 e-mail subscribers and three,000 month-to-month e-mail sends; paid plans priced from $16.15 monthly for as much as 2,500 subscribers. |
| ConvertKit | Content material creators | Built-in e-newsletter referral program helps creators develop their attain by leveraging their current viewers. | Free for as much as 1,000 subscribers and limitless e-mail sends; paid plans begin at $9 monthly for as much as 300 subscribers and limitless sends. |
| Brevo (FKA Sendinblue) | Low-budget e-mail advertising and marketing | Ship transactional emails with assured 97 p.c deliverability. | Free for limitless contacts and as much as 300 emails per day. Paid plans begin at $25 monthly for limitless contacts and 20,000 emails monthly. |
| Fixed Contact | Nonprofits and charities | Handle campaigns on the go from a devoted cellular app. | From $9.99 monthly for as much as 500 contacts and 12,000 month-to-month e-mail sends. |
| GetResponse | Small companies that want superior advertising and marketing instruments | Constructed-in GPT-3.5 powered e-mail generator. | Free for as much as 500 contacts and a pair of,500 month-to-month e-mail sends. Paid plans begin at $15.58 monthly for 1,000 contacts and limitless e-mail sends. |
| HubSpot | B2B inbound advertising and marketing | Join advertising and marketing, gross sales, content material administration, and customer support in a single platform. | Free advertising and marketing plan contains limitless contacts and a pair of,000 month-to-month e-mail sends. Paid advertising and marketing plans begin at $18 monthly for 1,000 contacts and 5,000 month-to-month sends. |
The ten Finest MailerLite Options
1. Drip
Hey, look, it’s us! We’re Drip, a advertising and marketing automation platform constructed particularly for ecommerce manufacturers—significantly DTCs. Our instruments make it fast and straightforward for manufacturers like yours to ship laser-targeted e-mail advertising and marketing and onsite campaigns personalised to the behaviors and preferences of your clients. And you are able to do all of it your self, with none superior technical expertise.
What Makes Drip the Finest MailerLite Different?
- Constructed for ecommerce. Most e-mail platforms (MailerLite included) are all-rounders providing generalist instruments catering for a wealth of industries. Not us. We constructed Drip from the bottom up with ecommerce companies in thoughts—so all the pieces we do is geared towards driving ecommerce leads, gross sales, and income.
- Developed for ecommerce. Our product improvement is 100% ecommerce-focused, so each time we add a brand new characteristic or software, you could be certain it’s designed to deal with a typical ecommerce advertising and marketing ache level or ship on a selected ecommerce aim. MailerLite serves clients in a number of industries, and it has to fulfill all of them, leading to a extra generic improvement pathway.
- Ecommerce-driven UI. MailerLite has a ravishing, clear interface. However it caters to a variety of audiences, so there are inevitably some options and menus that simply weren’t constructed for companies like yours. As a result of ecommerce is Drip’s complete factor, our UI makes it easy to seek out all of the essential ecommerce automations, information, and instruments you want, with none noise or litter.
- Specialist strategic assist. We all know what wonderful ecommerce advertising and marketing appears to be like like, as a result of it’s all we do. Our assist staff isn’t simply right here to supply fundamental technical recommendation—we’ll pull up a (metaphorical) chair, dig into your technique and targets, and provide options tailor-made to your ecommerce model. MailerLite’s buyer assist is quick and pleasant, but it surely’s extra about troubleshooting than strategic steering.
- Superior onsite advertising and marketing capabilities. Our addition of Sleeknote, a feature-rich onsite kind and popup-building platform, provides us a transparent edge in terms of onsite ecommerce advertising and marketing. MailerLite’s kind builder is completely practical however lacks our wealth of customization and personalization choices.
- Income-focused reporting. We perceive that income is the be-all and end-all for ecommerce manufacturers, so we make it tremendous simple to perceive the ROI of your campaigns. Entry income metrics for each automation and e-mail, and think about Drip-attributed gross sales to see precisely how a lot income you’re producing by means of our platform. MailerLite’s studies are extra centered on engagement, and it solely affords ecommerce monitoring for Shopify and WooCommerce shops.
How Does Drip Evaluate to MailerLite?
| Drip | MailerLite | |
| Finest Function | Phase your complete viewers primarily based on real-time retailer, customer, and advertising and marketing information. | Extraordinarily beneficiant free-for-life plan, together with advertising and marketing automation and web site, touchdown web page, and form-building performance. |
| Finest For | DTC ecommerce | Electronic mail advertising and marketing newcomers |
| Professionals | A devoted ecommerce platform, not a generalist software. | Has an excellent free plan, low costs, and a set of easy-to-use instruments good for small companies, entrepreneurs, and content material creators. |
| Cons | When you’re not in ecommerce, Drip isn’t one of the best match. | Restricted superior performance like income attribution; lack of ecommerce monitoring for platforms aside from Shopify and WooCommerce. |
| Pricing/Month | From $39 monthly for as much as 2,500 contacts and limitless e-mail sends. | Free for as much as 1,000 subscribers, together with 12,000 month-to-month emails. Paid plans begin at $9 monthly for 1,000 subscribers and limitless emails. |
| Help | Our assist is rated 8.8 on G2 (vs. a median of 8.6 for advertising and marketing automation platforms) and contains reside audio display screen sharing to resolve issues in actual time. | Free MailerLite accounts embody 24/7 e-mail and chat assist for the primary 30 days. All paying clients get 24/7 e-mail assist, whereas Superior subscribers additionally get entry to round the clock reside chat assist. |
2. Klaviyo
Klaviyo is an ecommerce-specific advertising and marketing automation platform for e-mail, SMS, and push notifications. In contrast to Drip, it’s not precisely a DIY platform; you’ll want superior technical expertise (and ideally an in-house dev staff or full-service Klaviyo company) to unlock its potential. For that motive, it’s hottest with huge retailers and ecommerce manufacturers.
What Makes Klaviyo the Finest MailerLite Different?
- Constructed for promoting on-line. When you’re searching for particular ecommerce performance and also you’ve obtained the required tech expertise, Klaviyo does a greater job than MailerLite, a extra generalist platform.
- Constructed-in CRM. You may technically use MailerLite as a sort-of CRM, however provided that you may get by with extraordinarily fundamental performance. Klaviyo, however, has a built-in CRM designed with ecommerce manufacturers in thoughts, permitting customers to higher perceive their clients.
- Commerce-oriented dashboard. Klaviyo’s dashboard provides you at-a-glance entry to retailer income, income per marketing campaign, and income per automation. In the meantime, the MailerLite dashboard is all about engagement (assume open charges, click-through charges, click-to-open charges). Nonetheless helpful information, however not the stuff that basically makes your online business tick.
- Extra integrations. Klaviyo options 300+ pre-built integrations with all of your favourite ecommerce instruments, from Gorgias to LoyaltyLion to ShipStation. MailerLite has 140 integrations (together with 22 particular ecommerce integrations). That’s nonetheless a lot, but when this can be a numbers recreation, Klaviyo wins arms down.
- Extra templates. Klaviyo has a library of 100+ ecommerce templates protecting e-mail, SMS, kinds, and automations. MailerLite has a lot of templates, too, and so they’re fantastically designed—however solely a handful are ecommerce-specific.
Is Klaviyo too costly? Try our piece on the finest Klaviyo options in the marketplace.
How Does Klaviyo Evaluate to MailerLite?
| Klaviyo | MailerLite | |
| Finest Function | Personalization and segmentation instruments mean you can create buyer segments primarily based on real-time information. | Extraordinarily beneficiant free-for-life plan, together with advertising and marketing automation and web site, touchdown web page, and form-building performance. |
| Finest For | Ecommerce companies and builders | Electronic mail advertising and marketing newcomers |
| Professionals | Subtle ecommerce options and reporting. | Extraordinarily user-friendly and much cheaper than Klaviyo. |
| Cons | Requires superior technical expertise (or, ideally, a full-service Klaviyo company) to make use of it successfully. | Lacks Klaviyo’s superior ecommerce performance. |
| Pricing/Month | Free for as much as 250 contacts and 500 month-to-month e-mail sends; paid plans priced from $45 monthly for as much as 1,000 contacts and 10,000 month-to-month e-mail sends. | Free for as much as 1,000 subscribers, together with 12,000 month-to-month emails. Paid plans begin at $9 monthly for 1,000 subscribers and limitless emails. |
| Help | After the intensive onboarding program, assist is proscribed to reside chat and emails. | Free MailerLite accounts embody 24/7 e-mail and chat assist for the primary 30 days. All paying clients get 24/7 e-mail assist, whereas Superior subscribers additionally get entry to round the clock reside chat assist. |
3. Mailchimp
Mailchimp is comfortably the world’s hottest e-mail advertising and marketing platform, with a mammoth 66 p.c market share at time of writing. However whereas hundreds of thousands of companies use Mailchimp, the corporate drew hearth for climbing its costs and gutting its once-beloved free tier, leaving it open to cheaper, extra feature-rich opponents—like MailerLite.
What Makes Mailchimp the Finest MailerLite Different?
- Simple to select up and go. Mailchimp is a cinch to make use of, even for those who’re a complete e-mail advertising and marketing novice. MailerLite is extraordinarily user-friendly, too, however you have to full the platform’s approval course of earlier than sending emails. And for those who’re importing 1,000+ contacts, you’ll must confirm the way you acquired them. So it’s somewhat trickier to hit the bottom operating with MailerLite.
- Constructed-in CRM. As we’ve already famous, MailerLite doesn’t have a correct CRM. Mailchimp does have a CRM, and whereas the performance is somewhat restricted, it does mean you can see how a lot income you’ve generated from every contact.
- Extra superior design testing. With MailerLite, you may preview how emails will look on cellular and desktop earlier than sending. However Mailchimp goes a lot additional, letting you see design previews for various e-mail purchasers.
- Combine with extra instruments. Mailchimp affords 300+ integrations throughout 20 classes, together with design, ecommerce, and level of sale. That’s greater than double MailerLite’s variety of integrations.
- Free e-mail templates. MailerLite might need one of the best free product tier within the e-mail advertising and marketing recreation, but it surely doesn’t embody entry to any e-mail templates. Against this, free Mailchimp customers can entry a restricted variety of professionally designed templates.
- Extra refined reporting. Mailchimp’s studies are among the finest in the marketplace, incorporating all the essential stuff like clicks and open charges alongside social media and e-mail shopper stats. And it has a direct Google Analytics integration. MailerLite is way extra restricted right here.
Want options Mailchimp doesn’t have? Try our greatest Mailchimp options for ecommerce.
How Does Mailchimp Evaluate to MailerLite?
| Mailchimp | MailerLite | |
| Finest Function | Superior analytics and reporting assist entrepreneurs make data-driven choices. | Extraordinarily beneficiant free-for-life plan, together with advertising and marketing automation and web site, touchdown web page, and form-building performance. |
| Finest For | Small companies | Electronic mail advertising and marketing newcomers |
| Professionals | A generalist e-mail automation platform that’s simple to make use of. | Does a lot of the stuff Mailchimp does (and some issues it doesn’t) at a less expensive worth level. |
| Cons | Considerably costlier, regardless of providing related performance. | Way more fundamental reporting makes it tougher to optimize campaigns. |
| Pricing/Month | Free for as much as 500 contacts and 1,000 month-to-month e-mail sends; paid plans begin at $9.99 monthly for 500 contacts and 5,000 month-to-month e-mail sends. | Free for as much as 1,000 subscribers, together with 12,000 month-to-month emails. Paid plans begin at $9 monthly for 1,000 subscribers and limitless emails. |
| Help | Paid plans embody 24/7 assist through chat and e-mail. Telephone and precedence assist is simply accessible to Premium clients paying $350+ monthly. | Free MailerLite accounts embody 24/7 e-mail and chat assist for the primary 30 days. All paying clients get 24/7 e-mail assist, whereas Superior subscribers additionally get entry to round the clock reside chat assist. |
4. Omnisend
Omnisend is one other ecommerce-oriented advertising and marketing automation platform that enables manufacturers to construct and ship e-mail, SMS, and push campaigns. It’s utilized by 100,000+ ecommerce companies, together with huge names like Bare & Well-known Denim and Hallmark.
What Makes Omnisend the Finest MailerLite Different?
- Further free performance. When you’re predominantly trying to ship emails, MailerLite’s free product tier is difficult to beat. Whereas Omnisend can’t compete on quantity, it does give free customers entry to some juicy options that MailerLite lacks, together with e-mail templates, click-mapping, SMS messages, and push notifications.
- Goal extra channels. Omnisend helps push notification and SMS campaigns, supplying you with extra methods to succeed in your viewers. You’ll must pay for extra integrations to try this by means of MailerLite.
- Ecommerce-friendly reporting. MailerLite’s reporting predominantly focuses on engagement metrics (though Shopify and WooCommerce shops can entry income information). Conversely, Omnisend is very revenue-oriented, with detailed income attribution and reporting. It additionally makes it easy to seek out key ecommerce-specific studies, corresponding to campaigns with probably the most whole income.
- Tailor-made assist at greater tiers. All paying MailerLite clients get 24/7 e-mail assist, whereas top-tier subscribers can additionally entry round the clock reside chat assist. With MailerLite, each consumer will get 24/7 e-mail and reside chat assist, whereas Professional and Enterprise subscribers additionally get a devoted buyer success supervisor.
- Extra ecommerce e-mail templates. Omnisend clients can entry 100 ecommerce-specific e-mail templates. MailerLite has a good template library, but it surely’s break up throughout a number of industries and channels.
How Does Omnisend Evaluate to MailerLite?
| Omnisend | MailerLite | |
| Finest Function | Internet push notifications permit manufacturers to immediately retarget clients. | Extraordinarily beneficiant free-for-life plan, together with advertising and marketing automation and web site, touchdown web page, and form-building performance. |
| Finest For | Ecommerce entrepreneurs | Electronic mail advertising and marketing newcomers |
| Professionals | In-depth, revenue-focused reporting. | Less expensive, with out sacrificing too many options. |
| Cons | No matter your listing dimension or e-mail quantity, MailerLite is cheaper. | No push notifications or SMS messaging (except you purchase integrations). |
| Pricing/Month | Free to succeed in as much as 250 contacts monthly, together with 500 month-to-month e-mail sends, as much as 60 SMS messages, and as much as 500 internet push notifications. Paid plans begin at $16 monthly to succeed in as much as 500 contacts (together with limitless push notifications). | Free for as much as 1,000 subscribers, together with 12,000 month-to-month emails. Paid plans begin at $9 monthly for 1,000 subscribers and limitless emails. |
| Help | All customers get 24/7 e-mail and reside chat assist, whereas Professional and Enterprise subscribers additionally get a devoted buyer success supervisor. | Free MailerLite accounts embody 24/7 e-mail and chat assist for the primary 30 days. All paying clients get 24/7 e-mail assist, whereas Superior subscribers additionally get entry to round the clock reside chat assist. |
5. AWeber
AWeber targets an identical viewers to MailerLite—entrepreneurs and small companies—and affords related instruments (e-mail advertising and marketing, automation, touchdown pages, signup kinds, and extra). So is it a viable MailerLite different?
What Makes AWeber the Finest MailerLite Different?
- Extra e-mail templates. AWeber clients can entry an astonishing array of e-mail and e-newsletter templates, at 600+. They’re arguably much less refined than MailerLite’s templates—but when we’re solely trying on the numbers, AWeber is the clear winner.
- Extra touchdown web page templates. Related story: there’s nothing mistaken with MailerLite’s touchdown web page templates, however AWeber affords much more of them. AWeber has virtually 150 touchdown web page templates at time of writing, in comparison with round 50 with MailerLite.
- Telephone-based assist. Merely put, MailerLite doesn’t do cellphone assist; solely reside chat and e-mail. With AWeber, you may decide up the cellphone and converse to an actual human, no matter which product tier you’re on. That’s proper: even free customers get over-the-phone assist.
- Ship push notifications. MailerLite has a ton of performance, but it surely doesn’t embody push notifications. Conversely, AWeber does provide push campaigns—even clients on its free tier can ship them to as much as 50,000 subscribers.
How Does AWeber Evaluate to MailerLite?
| AWeber | MailerLite | |
| Finest Function | Create e-mail templates in seconds utilizing your web site or Fb web page URL. | Extraordinarily beneficiant free-for-life plan, together with advertising and marketing automation and web site, touchdown web page, and form-building performance. |
| Finest For | Startups and small companies | Electronic mail advertising and marketing newcomers |
| Professionals | Extra e-mail and touchdown web page templates. | Cheaper than AWeber, has a extra beneficiant free plan, and features a built-in web site builder. |
| Cons | Lacks superior performance, like refined automations. | Smaller template library (though its templates are arguably higher-quality). |
| Pricing/Month | Free for as much as 500 e-mail subscribers and three,000 month-to-month e-mail sends; paid plans priced from $16.15 monthly for as much as 2,500 subscribers. | Free for as much as 1,000 subscribers, together with 12,000 month-to-month emails. Paid plans begin at $9 monthly for 1,000 subscribers and limitless emails. |
| Help | All customers—even free subscribers—can entry 24/7 reside assist through cellphone, e-mail, and chat (though paying clients are positioned in a precedence queue). | Free MailerLite accounts embody 24/7 e-mail and chat assist for the primary 30 days. All paying clients get 24/7 e-mail assist, whereas Superior subscribers additionally get entry to round the clock reside chat assist. |
6. ConvertKit
ConvertKit is one among a handful of feature-rich advertising and marketing instruments designed for content material creators, giving them entry to kind and touchdown web page builders, automations, and—in fact—e-mail advertising and marketing. It’s amassed a base of 560,000+ clients, who’ve used the platform to succeed in over 600 million followers and followers worldwide.
What Makes ConvertKit the Finest MailerLite Different?
- Constructed for creators. MailerLite is a greater match for content material creators than most advertising and marketing automation platforms. However it lacks a few of ConvertKit’s devoted, creator-friendly options. It additionally affords plenty of stuff creators may not want, making for a barely extra cluttered UI.
- Constructed-in referral advertising and marketing. Referral applications are one of the dependable methods for creators to develop their viewers—and ConvertKit has one constructed into its platform. MailerLite integrates with a number of referral advertising and marketing instruments (together with GrowSurf and SparkLoop), however you’ll need to pay additional for them.
- Unlock sponsorship income. ConvertKit helps creators with 10,000+ subscribers who ship a minimum of one e-newsletter every week discover paid sponsorships, giving them one other strategy to monetize their content material. MailerLite isn’t constructed solely for content material creators and doesn’t provide something comparable.
- Higher worth for small-scale accounts. When you solely have a tiny viewers (<300 subscribers), ConvertKit’s free account may be a greater match than MailerLite’s, as a result of it contains limitless e-mail sends.
How Does ConvertKit Evaluate to MailerLite?
| ConvertKit | MailerLite | |
| Finest Function | Built-in e-newsletter referral program helps creators develop their attain by leveraging their current viewers. | Extraordinarily beneficiant free-for-life plan, together with advertising and marketing automation and web site, touchdown web page, and form-building performance. |
| Finest For | Content material creators | Electronic mail advertising and marketing newcomers |
| Professionals | Simple-to-use engagement and monetization instruments for content material creators. | Intuitive, low-cost, feature-rich e-mail advertising and marketing instruments. |
| Cons | When you’re not a content material creator, ConvertKit is a foul match. | Lacks ConvertKit’s creator-friendly options, like referral advertising and marketing and assist find sponsorships. |
| Pricing/Month | Free for as much as 1,000 subscribers and limitless e-mail sends; paid plans begin at $9 monthly for as much as 300 subscribers and limitless sends. | Free for as much as 1,000 subscribers, together with 12,000 month-to-month emails. Paid plans begin at $9 monthly for 1,000 subscribers and limitless emails. |
| Help | Paying clients get reside chat and e-mail assist, with precedence entry provided to Creator Professional subscribers. Free subscribers solely get group assist. | Free MailerLite accounts embody 24/7 e-mail and chat assist for the primary 30 days. All paying clients get 24/7 e-mail assist, whereas Superior subscribers additionally get entry to round the clock reside chat assist. |
7. Brevo (FKA Sendinblue)
Brevo—or Sendinblue, because it was once recognized—provides MailerLite some severe competitors within the value-for-money stakes. Its free tier is excellent and it does far more than “simply” e-mail advertising and marketing, incorporating SMS, WhatsApp, signup kinds, and even the flexibility to handle Fb adverts.
No marvel it’s utilized by 500,000 clients in 180 nations.
What Makes Brevo the Finest MailerLite Different?
- Ship extra emails totally free. On steadiness, we expect MailerLite’s free plan is barely extra beneficiant than Brevo’s as a result of it affords extra options. However for those who’re simply trying to ship emails, Brevo is arguably a greater match. Its free plan means that you can ship as much as 300 a day to limitless contacts—and it even contains free transactional emails.
- Attain limitless subscribers. Each platforms provide very good worth. Nonetheless, Brevo expenses by e-mail sends and contains limitless subscribers on all worth plans (even the free one), whereas MailerLite expenses by subscriber numbers and contains limitless emails. So in order for you extra subscribers and fewer e-mail sends, Brevo works out cheaper.
- Free CRM entry. MailerLite doesn’t have a CRM platform; Brevo does—and it’s completely free.
- Constructed-in transactional emails. Brevo permits clients on all plans to ship transactional emails—an important software for any ecommerce enterprise. MailerLite technically doesn’t do transactional emails, though it does have a separate transactional e-mail platform, MailerSend.
- Further channels. Whereas each MailerLite and Brevo are e-mail platforms before everything, Brevo additionally permits manufacturers to succeed in their audiences through SMS, WhatsApp, and even by means of Fb adverts.
How Does Brevo Evaluate to MailerLite?
| Brevo | MailerLite | |
| Finest Function | Ship transactional emails with assured 97 p.c deliverability. | Extraordinarily beneficiant free-for-life plan, together with advertising and marketing automation and web site, touchdown web page, and form-building performance. |
| Finest For | Low-budget e-mail advertising and marketing | Electronic mail advertising and marketing newcomers |
| Professionals | Consists of transactional emails and a CRM with all product tiers. | Gives limitless month-to-month e-mail sends on all paid account tiers. |
| Cons | Costlier for sending excessive e-mail volumes; Starter clients must pay an additional $12/month to take away Brevo branding. | No built-in SMS or WhatsApp campaigns; transactional emails require a separate software. |
| Pricing/Month | Free for limitless contacts and as much as 300 emails per day. Paid plans begin at $25 monthly for limitless contacts and 20,000 emails monthly. | Free for as much as 1,000 subscribers, together with 12,000 month-to-month emails. Paid plans begin at $9 monthly for 1,000 subscribers and limitless emails. |
| Help | The $25+ monthly Starter plan solely affords email-based assist. To obtain personalised assist, you’ll must subscribe to an Enterprise plan. | Free MailerLite accounts embody 24/7 e-mail and chat assist for the primary 30 days. All paying clients get 24/7 e-mail assist, whereas Superior subscribers additionally get entry to round the clock reside chat assist. |
8. Fixed Contact
Fixed Contact is a veteran of the e-mail advertising and marketing world, beginning out method again in 1995. Since then, the platform has advanced past e-mail and now incorporates social media, SMS messaging, and advertising and marketing automation.
What Makes Fixed Contact the Finest MailerLite Different?
- Constructed-in social scheduling. Unusually for an e-mail platform, Fixed Contact means that you can create and schedule natural posts and paid adverts for Fb, Instagram, Twitter, and LinkedIn. You may’t do this with MailerLite.
- Telephone-based assist. MailerLite doesn’t provide any over-the-phone assist, whereas all Fixed Contact clients can decide up the cellphone to a assist agent. Plus-level subscribers can even schedule personalised consultations.
- Inclusive occasion advertising and marketing instruments. One other lesser-found characteristic: Fixed Contact affords built-in occasion advertising and marketing assist, permitting clients to construct customizable registration kinds, create e-mail invites, purchase tickets, and monitor RSVPs in actual time. You’ll want an integration to do most of that stuff by means of MailerLite.
- Extra e-mail templates. Though it doesn’t give a selected quantity, Fixed Contact guarantees “a whole lot” of e-mail advertising and marketing templates throughout a number of use circumstances. Against this, MailerLite solely affords about 50 e-mail templates.
- Consists of SMS advertising and marketing. You may’t run SMS campaigns by means of MailerLite with out integrating a third-party software, whereas US-based Fixed Contact clients can add SMS advertising and marketing as a built-in bolt-on.
How Does Fixed Contact Evaluate to MailerLite?
| Fixed Contact | MailerLite | |
| Finest Function | Handle campaigns on the go from a devoted cellular app. | Extraordinarily beneficiant free-for-life plan, together with advertising and marketing automation and web site, touchdown web page, and form-building performance. |
| Finest For | Nonprofits and charities | Electronic mail advertising and marketing newcomers |
| Professionals | A number of further channels and instruments, together with SMS and occasion advertising and marketing. | Excellent free product tier and low-cost charges for prime month-to-month e-mail volumes. |
| Cons | No free tier and far greater costs. | No built-in assist for SMS advertising and marketing. |
| Pricing/Month | From $9.99 monthly for as much as 500 contacts and 12,000 month-to-month e-mail sends. | Free for as much as 1,000 subscribers, together with 12,000 month-to-month emails. Paid plans begin at $9 monthly for 1,000 subscribers and limitless emails. |
| Help | Each paid plans provide reside chat and cellphone assist, whereas Fixed Contact Plus subscribers additionally get personalised consultations to enhance efficiency. | Free MailerLite accounts embody 24/7 e-mail and chat assist for the primary 30 days. All paying clients get 24/7 e-mail assist, whereas Superior subscribers additionally get entry to round the clock reside chat assist. |
9. GetResponse
GetResponse is—guess what?—an e-mail platform that additionally contains push notifications, SMS advertising and marketing, and advertising and marketing automation. Greater than 350,000 companies have used GetResponse, together with enormous manufacturers like Ikea and Zendesk.
What Makes GetResponse the Finest MailerLite Different?
- Finest-in-class e-mail deliverability. In response to Electronic mail Deliverability Report, GetResponse affords greater deliverability than every other e-mail software, whereas MailerLite ranks towards the underside.
- Constructed-in AI e-mail generator. GetResponse has added its personal GPT-3.5 powered e-mail generator, accessible on all paid plans, serving to you shortly craft partaking topic strains and e-mail copy. At time of writing, MailerLite doesn’t provide something related.
- Built-in webinar internet hosting. Increased-tier GetResponse clients can leverage the platform’s built-in webinar internet hosting instruments, whereas you’ll want an integration to run webinars by means of MailerLite.
- Further advertising and marketing channels. With GetResponse, you may attain clients by means of SMS advertising and marketing, push notifications, and onsite reside chat. MailerLite is email-only.
- Paid adverts supervisor. GetResponse means that you can create and handle Google and Meta adverts to construct your viewers and retarget non-converting web site guests. Once more, you may’t do that with MailerLite.
How Does GetResponse Evaluate to MailerLite?
| GetResponse | MailerLite | |
| Finest Function | Constructed-in GPT-3.5 powered e-mail generator. | Extraordinarily beneficiant free-for-life plan, together with advertising and marketing automation and web site, touchdown web page, and form-building performance. |
| Finest For | Small companies that want superior advertising and marketing instruments | Electronic mail advertising and marketing newcomers |
| Professionals | Excellent e-mail deliverability; tons of juicy extras (like webinar internet hosting and paid advert administration). | Higher free product tier and cheaper costs. |
| Cons | Considerably costlier than MailerLite. | Solely affords one advertising and marketing channel: e-mail. |
| Pricing/Month | Free for as much as 500 contacts and a pair of,500 month-to-month e-mail sends. Paid plans begin at $15.58 monthly for 1,000 contacts and limitless e-mail sends. | Free for as much as 1,000 subscribers, together with 12,000 month-to-month emails. Paid plans begin at $9 monthly for 1,000 subscribers and limitless emails. |
| Help | Paid plans embody 24/7 assist through chat and e-mail. Telephone assist is simply accessible at top-tier MAX2 degree; some MAX2 clients can even entry Slack assist. | Free MailerLite accounts embody 24/7 e-mail and chat assist for the primary 30 days. All paying clients get 24/7 e-mail assist, whereas Superior subscribers additionally get entry to round the clock reside chat assist. |
10. HubSpot
HubSpot is far more than an e-mail platform, providing a giddying array of gross sales, advertising and marketing, operations, content material administration, and buyer assist performance. That makes it onerous to match to MailerLite, which is predominantly an e-mail advertising and marketing software. So is HubSpot a possible MailerLite different?
What Makes HubSpot the Finest MailerLite Different?
- Free CRM. HubSpot affords a market-leading CRM, and you’ll entry a few of its instruments freed from cost, serving to you retain monitor of particular person clients and higher perceive their preferences. MailerLite doesn’t have any actual CRM performance.
- Unparalleled integrations. Most companies can get all of the integrations they want from MailerLite, however HubSpot affords far more, with 1,000+ integrations at time of writing.
- Extra touchdown web page templates. Once more, there’s nothing mistaken with MailerLite’s touchdown web page templates, but it surely doesn’t provide wherever near HubSpot’s bulging library of just about 350 templates.
- Constructed-in social posting. HubSpot Advertising Hub Skilled clients can join as much as 50 social media accounts, publish 10,000 posts a month, and schedule posts three years prematurely. You’ll want a third-party integration to do any of that by means of MailerLite.
- Over-the-phone assist. HubSpot Professional subscribers can decide up the cellphone and converse to a HubSpot assist agent, whereas MailerLite clients are restricted to speak and/or e-mail assist, relying on their worth plan.
How Does HubSpot Evaluate to MailerLite?
| HubSpot | MailerLite | |
| Finest Function | Join advertising and marketing, gross sales, content material administration, and customer support in a single platform. | Extraordinarily beneficiant free-for-life plan, together with advertising and marketing automation and web site, touchdown web page, and form-building performance. |
| Finest For | B2B inbound advertising and marketing | Electronic mail advertising and marketing newcomers |
| Professionals | An all-in-one gross sales and advertising and marketing platform with a superb (free) CRM. | Less expensive worth plans, together with a superb free tier. |
| Cons | Costly subscriptions and excessive onboarding charges. | Solely affords a fraction of HubSpot’s performance. |
| Pricing/Month | Free advertising and marketing plan contains limitless contacts and a pair of,000 month-to-month e-mail sends. Paid advertising and marketing plans begin at $18 monthly for 1,000 contacts and 5,000 month-to-month sends. | Free for as much as 1,000 subscribers, together with 12,000 month-to-month emails. Paid plans begin at $9 monthly for 1,000 subscribers and limitless emails. |
| Help | Paying clients can get 1:1 e-mail and in-app chat assist. Telephone assist is offered at Professional degree and above. | Free MailerLite accounts embody 24/7 e-mail and chat assist for the primary 30 days. All paying clients get 24/7 e-mail assist, whereas Superior subscribers additionally get entry to round the clock reside chat assist. |
Regularly Requested Questions
Conclusion
If you wish to ship a ton of emails for the bottom potential price, MailerLite is an absolute no-brainer. And it affords a number of options that put a few of its costlier friends to disgrace—not least its wonderful drag-and-drop editor, strong kind builder, and built-in web site builder.
However its ecommerce performance is fairly restricted. For anybody aside from the smallest ecommerce manufacturers, we’d strongly suggest an industry-specific, revenue-focused platform like Drip.
Take us for a take a look at drive by signing up to your 14-day free trial right now.
