Uncover the previous, current, and way forward for market analysis in our charming dialog with trade legend Larry Friedman.
With practically 50 years of expertise underneath his belt, Larry affords invaluable perspective on the evolving panorama of analysis and the way generative AI is remodeling the trade. We discover the ability and potential of generative AI, emphasizing the significance of a scientific strategy and understanding of potential dangers. Larry additionally talk about the altering dynamics as bigger firms like strategic consultancies, advertising companies, and advert companies grow to be main consumers of market analysis companies. Learn the way massive manufacturers like Walmart, Amazon, and Goal would possibly present bespoke analysis options and purchase analysis know-how firms, whereas technique consultancies supply important second opinions to stop bias in analysis.
You possibly can attain out to Larry on LinkedIn.
Many because of Larry for being our visitor. Thanks additionally to our producer, Natalie Pusch; and our editor, James Carlisle.
