The Stripo annual report 2019 — Stripo.e-mail

One other nice yr collectively!

I need to thank everybody for being with us, for stating both our strengths, or issues we have to enhance. 

All of the options we’ve added this yr — have been made per your requests.

1. New technical options we’re pleased with

We hold upgrading our software to supply you the most effective e-mail builder but.

You share your concepts and your wants with us by way of Fb, by way of e-mail or another potential manner. We do our greatest to implement them as quickly as potential.

Right here’s what we’ve added this yr:

1.1. Potential to construct and export AMP emails

Dynamic AMP e-mail is an revolutionary new sort of e-mail. This expertise permits recipients to work together along with your web site and commit sure actions, like leaving suggestions and others, straight of their inbox. 

And what’s extra vital — it permits you to ship real-time content material, like exhibiting if gadgets are nonetheless in inventory or have been bought out, and so on. in your emails. In different phrases, each time when opening your e-mail, purchasers see solely up to date data.

What are AMP emails for?

Like I stated, dynamic emails allow recipients to take all required actions straight in emails with out going to an internet site. 

The less actions it takes a buyer to do what you need them to, the upper the conversion is. Moreover, that is the way you care about your prospects — by minimizing the variety of steps they should take for attaining a sure consequence, you save them time.

So, what we did to allow you to construct these revolutionary AMP emails effortlessly?

Stripo now permits 1) constructing, 2) validating, and three) exporting AMP emails.

1.1.1. Constructing 

It requires a couple of easy steps.

• 
  

  Constructing an AMP e-mail per se

There are three main methods to do it:

a) utilizing AMP blocks — no have to work on the code — first, drop a respective block in your template, and second, add your content material in it. We at the moment are the one software that gives this technique. 

AMP blocks accessible now — AMP carousel, and AMP accordion.

Quickly we are going to add extra AMP blocks 😉 ;

b) by pasting the code of a vital dynamic element from a Google Playground;

c) by customizing our dynamic e-mail templates.

• 
  

  Constructing a fallback e-mail

Fortunately, many e-mail purchasers now help AMP, even cellular units can deal with it. 

However all AMP HTML emails require a daily HTML-format e-mail as a fallback in case recipients’ e-mail consumer has not rolled out the help of this revolutionary expertise. Furthermore, each codecs ought to make only one e-mail. Seems like constructing it might take some time, doesn’t it?

I’ve acquired excellent news for you!

It doesn’t matter what sort of e-mail creation you select to your campaigns, with Stripo you’ll be able to: 

• construct your regular HTML e-mail and simply add AMP components in it;

• select what particular components will present up with sure e-mail codecs — simply by toggling respective controls;

Yay! We’re achieved constructing our AMP e-mail.

Required solely if you wish to transmit — get or publish — real-time information in emails.

Create one with our mock-server to examine in case your e-mail is able to “speaking” with servers. And if every part is tremendous good, you then contact your builders to have them construct the same end-point in your server.

Offering builders with this factor saves them hours. 

1.1.2. Validating your emails’ code

Earlier than sending this e-mail to your contact base, you must validate its code to make sure it’s right and goes to work correctly in all inboxes.

In Stripo, do it within the preview mode with no further strikes like copying and inserting the code into any exterior code validator. 

If there’s any mistake, click on the pink button for the listing of errors you must repair.

Comfortable to confess that in case you craft AMP emails by both utilizing any of our blocks or by utilizing any of our respective templates, your code might be right and won’t comprise any errors.

1.1.3. Exporting dynamic AMP emails

Direct export saves time and prevents from dropping some attributes and tags.

Because of this we’ve upgraded our integration with some ESPs that help AMP.

Now export your dynamic emails to your ESP straight. If the latter doesn’t help this MIME-type — obtain your newly created e-mail because the AMP HTML file. Now you solely ought to paste it in your ESP.

Presently, solely the listed beneath ESPs help direct export of AMP emails from Stripo:

However the listing is rising as increasingly more ESPs begin supporting the AMP expertise in the present day.

1.2. Library of modules

Should confess, I’m extraordinarily pleased with this characteristic.

It simplifies e-mail creation: you construct and retailer total rows and buildings, or small e-mail content material components — all of them are often called e-mail modules.

When crafting a brand new e-mail marketing campaign — you simply put a vital module into your template. 

If vital — barely edit it.

This characteristic does scale back time on e-mail manufacturing.

1.3. VML button for Outlook

Many people have confronted the issue when rounded buttons look fairly totally different in most variations of the featured e-mail consumer: they’d no white house, the button background differed from what you set, so did the font sort.

Earlier than, to repair this downside you wanted to embed a particular VML code after which customise it to suit your e-mail editor guidelines and necessities.

Now you simply toggle the respective management on the settings panel — and your buttons will look terrific in MS Outlook.

(Outlook 2016, Home windows)

1.4. Electronic mail on Acid plus Stripo, or easy methods to preview emails throughout 90+ environments with 1 click on

Everyone knows that testing and previewing is a vital step of e-mail constructing.

You usually want to repeat your e-mail code for checking/previewing a sure e-mail throughout a number of environments with an e-mail testing software.

This Spring Stripo built-in with Electronic mail on Acid — the world’s prime testing software. 

Now you’ll be able to examine and preview your emails straight in Stripo, as Electronic mail on Acid gives you with screenshots of your e-mail rendered in well-liked e-mail purchasers and on a number of units proper in your Stripo account.

Previewing emails permits you to stop various rendering points.

Please watch this video to see how we preview emails with Stripo.

1.5. Drag-n-drop AMP blocks

I simply need to emphasize that now Stripo is the one software now that allows you to create dynamic AMP emails with no coding abilities in any respect for its drag-n-drop accordion and picture carousel AMP blocks.

Extra blocks to come back quickly 😉

1.6. Mock server

Only one final thing about AMP.

If real-time content material is required to your emails — use our Mock server to examine in case your emails are constructed accurately and may ship/publish dynamic content material.

1.7. Full data base on Intercom 

When our help staff is on vacation, like in the course of the Christmas season, and also you want some assist — you will discover the solutions to all of your questions on our software everytime you want it in our Assist Heart.

We’ve over 100 articles with detailed explanations on easy methods to deal with e-mail constructing with Stripo.

I assume there’s no query left uncovered.

1.8. CSS-animated buttons, or easy methods to apply a hover impact to buttons with no further strikes

CSS-animation, aka hover impact, is a should in e-mail design in the present day. 

We allow our customers to use it effortlessly. Once more, with no coding abilities.

1.9. Gmail promo annotation

Bulk emails in Gmail usually go to the Promo tab.

With the promo annotations, your emails actually stand out amongst lots of of different ones. 

These annotations present the quantity of your low cost, the promo picture, your emblem, the expiration date in case you’ve set them.

There you two methods of constructing these annotations in Stripo — on a respective web page or within the settings panel.

Each methods are as straightforward as it’s.

1.10. 4 new languages added

It’s all the time simpler to work with a brand new software in your language.

At Stripo, we monitor what languages our customers converse.

Our investigation confirmed that Brazilian Portuguese, Italian, French and Spanish are fairly well-liked amongst our purchasers.

Therefore, we determined so as to add them to our UI — you didn’t even need to ask us about it.

Sure, our website and our editor now go in 8 languages:

65.21% of our customers converse English;

13.55% — converse Russian;

6.68% — converse Spanish, added in 2019;

5.15 — converse French, added in 2019;

3.71% — converse German;

2.66% — converse the Italian language, added in 2019;

2.49% — converse the Brazilian Portuguese language, added in 2019;

1.0% — converse the Ukrainian language.

Nevertheless, in case your language is just not on the listing but and you desire to us so as to add it to our website, please e-mail us. And we’ll do our greatest to translate Stripo into your mom tongue ASAP.

1.11. Folders in folders

In a survey that we ran this yr, a lot of you stated you wanted the flexibility to position folders in folders. You requested — we listened.

We launched this characteristic like per week or two in the past.  

As a Stripo consumer, I discover it handy, too 😉

1.12. Integration with a number of ESPs

We allow you to switch your emails/templates to your advertising and marketing automation platform with simply 1 click on. Like I stated above, direct export saves time and prevents from dropping courses, tags, and attributes.

Through the direct exporting course of, we take away all Stripo’s customized courses and ship solely pure HTML code to your ESP.

Furthermore, your emails/templates stay editable after being transferred. 

Each week, we obtain lots of of emails the place you ask us for integration with sure ESPs.

So, per your request, this yr, we’ve built-in with a number of platforms:

(in alphabetical order):

• Act-On;

• Energetic Marketing campaign;

• Amazon SES;

• AMP HTML file;

• AWeber;

• dotdigital;

• HubSpot;

• IBM Acoustic Marketing campaign;

• iContact;

• Iterable;

• Klaviyo;

• MailClickConvert;

• Maileon;

• Mailgun;

• Mailigen;

• Mandrill by Mailchimp;

• Marketo;

• Ongage;

• Pepipost;

• Postmark;

• SparkPost;

• Sendloop;

• SharpSpring;

• Tripolis;

• Zapier.

25 this yr.

40 integrations in whole.

If we’re nonetheless not built-in along with your ESP, you’ll be able to all the time obtain your templates as HTML, or simply contact us and we’ll do our greatest to carry out integration along with your platform ASAP.

1.13. Safety check by Bishop Fox

To guarantee you and ourselves that the info you share with us stays completely safe, we contacted Bishop Fox, the world’s chief in offensive safety consulting. 

Throughout a month, they have been testing and validating our software and our export strategies. 

End result: no breaches discovered. We at the moment are formally allowed by Gmail to ship our emails and templates to the Drafts folder in your Gmail account.

As an addition to this safety check, we at the moment are accepting studies of potential vulnerabilities and safety points. Discovered any, allow us to know and we’ll repair it.

1.14. Up to date roles and permissions for Businesses

Very often, a couple of individuals share an account or work on the identical undertaking — related for Company subscription.

Therefore, it’s very important to know what stage of entry a sure particular person has.

We reviewed and up to date all of the roles accessible for Stripo customers. 

Now, when setting a task to your colleague, you already know precisely what she or he will have the ability to do to your emails.

1.15. Redesign of our web site

On January 30, we rolled out a very new model of our web site design. We labored arduous to make the UI extra intuitive.

Not solely did we redesign our web site, however we additionally transferred it to a different webhosting service.

The brand new webhosting service enabled us to translate our website into 4 further languages, it had a constructive influence on the positioning load velocity as properly.

We managed to do it so easily that no one seen 😉

2. Error dealing with, or how we offer you uninterrupted entry to Stripo and its options

In final yr’s report, I discussed that we run quite a few assessments each enterprise day. We nonetheless hold doing it. 

I need to repeat myself and say that each time when rolling out a brand new characteristic, we run additionally guide assessments to examine if every part works nice.

Nevertheless, some bugs sometimes happen. Once we discover any or while you report one to us, we hurry to repair these points in an effort to present you uninterrupted entry to our product.

This yr, we’ve fastened 2024 bugs:

~200 important bugs for the editor and ~100 important bugs for plugin have been highlighted on the Launch notes web page.

3. Our failures

I’ve simply bragged about our achievements — options we’ve managed to implement.

Nevertheless, the yr couldn’t go with out pitfalls.

I really feel like saying a couple of phrases about our greatest failure in 2019 — collaboration software, which was alleged to be launched this Fall. We needed it so badly.

Sadly, we’ve confronted some critical obstacles, however we’ll overcome them quickly. 

And in the course of 2020, you will note our model new editor with the so long-awaited collaboration software.

In actual fact, will probably be far more than a typical collaboration software you’ll be able to consider.

I’m positive we are going to shock you with its capabilities, which is able to make working with Stripo even simpler.

4. Our plans for 2020

We’re stuffed with daring plans for 2020. Right here I need to point out simply a few of them.

4.1. AMP kinds and AMP lists

We at the moment are growing the AMP-form and AMP-list blocks. 

Sure, we would like you to make use of these revolutionary elements in your emails with no coding abilities.

АМР kind is supposed to allow you to run a single- or multi-questioned survey in emails. 

It gained’t be vital to deal with code in any respect as it is possible for you to to stick your end-point proper within the settings panel.

You possibly can construct your endpoints even with Zapier.

AMP listing will allow you to edit and replace information after an e-mail has been despatched over to prospects.

Such sophisticated actions with no coding abilities!

4.2. Synchronized modules

On-line shops, on common, use about 50 emails — set off and promo — for speaking with prospects.

Simply think about — your e-mail or postal tackle has modified, you redesigned your emblem, and so on. Enhancing this info throughout all emails feels like a ache within the neck.

Quickly, you’ll solely have to edit this data in any template, and all different e-mail templates of yours will inherit these adjustments. 

4.3. Electronic mail template market

We need to allow you not solely to construct emails in Stripo, but additionally to promote them.

4.4. Touchdown web page builder

Yep! Constructing touchdown pages might be as straightforward as 1-2-3.

4.5. Upgraded e-mail builder

Extra capabilities, extra alternatives, extra options — working with Stripo might be simpler and extra enjoyable!

4.6. Collaboration instruments

Like I stated earlier than, we’re engaged on collaboration instruments to allow you to go away feedback, to approve emails straight within the editor. The less actions, the higher.

4.7. Simultaneous enhancing

Ever considered engaged on emails concurrently as you do in Google Docs? 

Nicely, we’ve got thought of it too.

Subsequent yr, we’re going to launch this feature — simultaneous enhancing in real-time.

5. Model consciousness is rising

I can’t assist however boast about our development slightly simply in order that you already know the product you might be utilizing is getting well-liked. 

Highlighting simply the brightest occasions right here:

5.1. Our household’s rising

Yay!! This yr, over 110 000 customers joined Stripo. And now there are greater than 145 000 of us.

We’re grateful to each one among you for selecting Stripo.

5.2. Google is aware of Stripo

Yesss!! Stripo is the primary and presently the one e-mail editor to be listed on Google’s dev web page as a software that enables constructing AMP emails within the Drag-n-Drop e-mail template editor.

5.3. Startup Grind devoted an occasion to Stripo

That is true! The Startup Grind group in Ukraine devoted an occasion to Stripo. 

(Our PM Dmitry Kulaksyz)

The convention corridor was full. We have been proud to current our product there.

5.4. Schooling, or how we research

Stripo was chosen out of 4500+ groups for participation in Startupbootcamp Commerce Acceleration Program  2019 within the Netherlands.

There we efficiently went by way of the intensive 3-month acceleration program.

We studied advertising and marketing, we studied pitching, met new companions, shared concepts with merchandise like ours, heard suggestions on Stripo editor from some influencers — enterprises and unbiased e-mail designers.

5.5. We appeared as audio system at a number of occasions

This yr, Stripo was invited to various conferences and seminars.

In September, we, together with SparkPost, hosted a workshop on the PMTA Summit 2019.

In October, we alone hosted one other workshop by ourselves and even made a presentation on AMP emails on the OptIn2019: Electronic mail Intelligence Convention in Carmel Valley Ranch, California.

Representatives of Google, i.e. some members of the AMP staff, have been there. They favored our report and our software! We mentioned nearer collaboration. Yay!!

Because of this, we have been among the many first groups on the planet to check out the beta model of AMP for e-mail on cellular units. We even acquired their suggestions on our respective publish.

5.6. Stripo pitches at festivals

Excited so as to add that we have been additionally invited to pitch at occasions just like the TNW Convention, Disrupt 2019 held by TechCrunch in San Francisco, Launch Scale in SF, WebSummit 2019 in Lisbon, Webit Competition Europe 2019, and so on.

(Our CMO Ivan Burban)

There have been many different shiny and vital occasions we’ve participated in and attended this yr — arduous to enumerate all of them right here.

However I can inform you that I spent far more time touring to all these conferences quite than right here in my dwelling nation 🙂  

5.7. Mentions, or how Stripo consciousness is rising

This yr, we have been featured in blogs of many well-known corporations — we’re grateful to every of them for that.

Electronic mail on Acid, HubSpot, Mailgun, Outbrains, and plenty of different opinion leaders talked about us on their blogs.

Manufacturers like AWeber, HubSpot and Mailchimp talked about Stripo as their expertise companions. Yay!

Another factor: the variety of leads to Google, while you seek for Stripo, elevated by 3 occasions. And — the variety of searches carried out on Google this yr elevated by 7 occasions!

Closing ideas

I need to thank everybody for being with us.

Your help provides us the need and the ability to be higher, to be the most effective for you!

Thanks to your belief.

I want each one among you a Merry Christmas and a Comfortable New 12 months!

Might you all be pleased!

Sincerely, Dmitry.